BusinessPlan

Showing 1-8 of 8 results
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How to Craft a Successful Go to Market Strategy

by Natasha Ketabchi

As a venture investor, Natasha Ketabchi spends most of her day evaluating tech startups as potential investments. In early-stage investments, Natasha finds that the three things that matter most are team, product, and sales and marketing approach—including their go to market strategy. In this article, Natasha lifts the veil on what venture investors look for in a solid GTM plan.

9 minute readContinue Reading
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The Undeniable Importance of a Business Plan

by Sean Heberling, CFA

We often hear about business plans in the context of early-stage companies; however, constructing excellent business plans is difficult and time-consuming, so many entrepreneurs avoid them. But, is this a mistake? While most people may be aware of the “soft” arguments for and against writing a business plan, in this article, a Toptal Finance Expert takes a data-driven approach to addressing the debate. In it, he finds strong evidence to support the notion that writing an excellent business plan is time well spent.

12 minute readContinue Reading
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Do Economic Moats Still Matter?

by Alex Graham, CFA

Companies, like castles, need a line of defense to repel the invaders' advances. Economic moats, taking a cue from their watery namesakes, are long-term and sustainable competitive advantages that protect others from seizing market share. But on the flipside, are they actually just lazy, passive strategies that shun innovation?

14 minute readContinue Reading
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Mission Statements: How Effectively Used Intangible Assets Create Corporate Value

by Orinola Gbadebo-Smith

Of the three functional categories that drive value in business—i.e., the "hard," the "soft," and the "intangible"—mission statements comfortably reside in the third, alongside such concepts as brand and culture. But despite the skepticism that is often associated with this category, and having uncovered some of the greatest gems in the corporate arena, this article argues that mission statements, when crafted and utilized effectively, are capable of driving billions of dollars in value.

14 minute readContinue Reading
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Startup Financing for Founders: Your Companion Checklist

by Carolyn Deng, CFA

Attention on the financial aspects of startups tends to focus on the external measure of fundraising. Yet before this, there are many aspects for an entrepreneur to consider regarding setting their business up for financial success. In this article, we address eight vital considerations to take around the equity, budget, and valuation components of a startup.

15 minute readContinue Reading
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Great Recent Examples of Competitive Strategy Successes

by Alex Graham, CFA

Competitive strategy frameworks are widely known and mainstays of university curricula, despite being almost 40 years old. We often hear the stories of Walmart and Southwest Airlines, but what modern examples are there? In this article we use Michael Porter’s activity positioning framework to show successful applications of competitive strategy from modern digital companies.

12 minute readContinue Reading
FinanceIcon ChevronProfitability & Efficiency

Choosing the Right eCommerce Business Model to Sell Your Product

by Martin Smith

As retail continues to shift online, businesses and manufacturers are faced with ever-growing pressures to build serious online presences and distribution. This article looks at the different options available, and assesses their merits and considerations from a financial standpoint

18 minute readContinue Reading
FinanceIcon ChevronRevenue & Growth

SaaS Pricing Models - Pricing Strategy Examples and Best Practices

by Tayfun Uslu

Pricing strategy is one of the most important financial levers that companies have at their disposal to influence the financial success of their business. However, it is not an easy task. This article analyzes SaaS software pricing strategies and finds that several of the operational characteristics of the business model generate some very useful pricing advantages that can help drive financial performance.

19 minute readContinue Reading

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