BusinessPlan

Attention on the financial aspects of startups tends to focus on the external measure of fundraising. Yet before this, there are many aspects for an entrepreneur to consider regarding setting their business up for financial success.

In this article, we address eight vital considerations to take around the equity, budget, and valuation components of a startup.

Competitive strategy frameworks are widely known and mainstays of university curricula, despite being almost 40 years old. We often hear the stories of Walmart and Southwest Airlines, but what modern competitive strategy examples are there? In this article we use Michael Porter’s activity positioning framework to show successful applications of competitive strategy from modern digital companies.

As retail continues to shift online, businesses and manufacturers are faced with ever-growing pressures to build serious online presences and distribution. This article looks at the different options available, and assesses their merits and considerations from a financial standpoint

Pricing strategy is one of the most important financial levers that companies have at their disposal to influence the financial success of their business. However, it is not an easy task. This article analyzes SaaS software pricing strategies and finds that several of the operational characteristics of the business model generate some very useful pricing advantages that can help drive financial performance.