Scarce funding is squeezing startup budgets, leading to smaller allocations for essential marketing functions such as web analytics, SEO, and email outreach. Discover how AI can enable companies to perform these tasks at significantly lower costs.
By Asset Mendesh
Work is more collaborative than ever, and finance pros need a spreadsheet program that can keep up. Google Sheets is ideal for the way we work today.
By Stefan Thelin
It’s a catch-22 for young startups: How do you attract investors with compelling financial projections if you don’t have historical data? Here’s a three-part strategy for making the most of what you’ve got to seal the deal.
By Sean Heberling
Banks haven’t seen the savings expected from the transition to digital products and services. A leading consultant for some of the largest US banks shares his step-by-step plan for using smarter customer data analytics to slash costs and improve customer satisfaction.
By Mohamed Zarrugh
Want a risk management strategy that fosters resilience and reveals new opportunities? Shift your focus from predicting events to preparing for impacts.
By Michael J. McDonald
Wall Street has its eye on the single-family rental market. A convergence of rising home prices, changing rental preferences, and advancing technology is fueling the boom.
By Hudson Cashdan
Many organizations that think they’re data-driven are still in first gear. How do you go from simply collecting a lot of data to setting up a business analytics function that actually tells you how to tweak your model to improve profitability?
By Natasha Ketabchi
Robo-advisor investing uses algorithms (instead of humans) for portfolio selection and rebalancing. Its affordable ways have opened up wealth management options to the masses, but its means of quantifying risk need more sophistication and tailoring to individual circumstances.
By Ishwinder Singh, CFA
What are the real financial impacts of a pandemic like COVID-19? Using data from past pandemics and recent research, we estimate the current and projected costs.
By Martin Schwarzburg
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