Finding out your return on investment from a project can become a subjective process with the myriad of returns measures and formulas that exist. This overview provides a breakdown and explanation of what type of return you need to measure and how to calculate it. With further guidance on how to use returns data to guide objective decision making.
Eyeballing the top-line figures of company growth is unlikely to uncover anything particular radical. To understand the trends that lead to user growth, retention, and/or engagement, statistical tools should be employed to test the underlying drivers behind performance.
To unlock growth in a company, you must first find the KPI that is core towards increasing company value. More effective knowledge of growth comes from a deeper understanding of the characteristics of a "perfect client," the trends between user cohorts, and finding the tipping point that solidifies retention and engagement.