Toptal Finance Blog

The Toptal Finance Blog is a hub for in-depth studies and analysis on all facets of finance, ranging from innovative strategies on raising capital to detailed coverage of new finance trends and technologies.

Toptalauthors are vetted experts in their fields and write on topics in which they have demonstrated experience. All of our content is peer reviewed and validated by Toptal experts in the same field.
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Toptalauthors are vetted experts in their fields and write on topics in which they have demonstrated experience. All of our content is peer reviewed and validated by Toptal experts in the same field.

Unwrapping the Mysteries of Brand Valuation

Brand value is the value a business can sell an item above the price that the supply/demand curve dictates. This value is embedded into the company’s share price but can be uncovered using PEG analysis.

10 minute readContinue Reading
Greg Barasia, CFA

Greg Barasia, CFA

Greg has executed over $20 billion of transactions from seed-stage venture investments to large corporate buyouts.

State of the Fintech Industry (with Infographic)

Tech firms have enjoyed a deluge of funding in the last few years. Fintech is no exception. Now is the time to see which companies are here to stay and can become profitable - there will be some necessary consolidation and perhaps some high-profile failures.

17 minute readContinue Reading
Natasha Ketabchi

Natasha Ketabchi

Natasha transitioned to venture capital after a career in banking built in prestigious firms such as JPMorgan and ESM.

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Consultant Toolbox: Frameworks for Solving Anything

When something is not right in a business, it can be confusing knowing where to start to fix it. Objective frameworks like issue trees, funnel analysis, and business canvases provide an organized and data-driven way of getting to the root of a problem and give cast-iron evidence toward plotting a route forward.

12 minute readContinue Reading

Toptal Talent Network Experts

Top Pitch Deck Mistakes

Toptal Finance Expert and fundraising guru Jeffrey Fidelman put together a list of the top 5 pitch deck mistakes he sees most often. Within these common mistakes, Fidelman also highlights best practices and shows you how to write a perfect pitch deck.

5 minute readContinue Reading
Jeffrey Fidelman

Jeffrey Fidelman

Jeffrey has been a trusted advisor for several years, focused on working with entrepreneurs and helping them build and grow their business, often from the ground up. He’s successfully helped entrepreneurs raise more than $1 billion.

Complex but Integral: An Overview of Real Estate Waterfalls

Waterfalls are an integral part of real estate investment terms, dictating the hierarchy of how cash is distributed to investors and the transaction’s sponsors. When structured correctly—with aligned incentives—they ensure that the deal is set up to achieve outsize success.

7 minute readContinue Reading
Aaleem Jiwa

Aaleem Jiwa

Aaleem helps owners of small companies and executives at multi-billion dollar entities optimize their businesses through financial analysis.

Seller’s Market: Financial Due Diligence Questions to Ask

How can you easily assess whether your business is ready for sale? Key questions need to be answered to make the sales process as smooth as possible. A checklist can help managers prepare.

14 minute readContinue Reading
Saveen Kumar

Saveen Kumar

Saveen has more than 10 years of experience in finance. He has an MBA from the University of Oxford and is a qualified Chartered Accountant.

Financial Forecasting When Modeling With Missing Data

A financial forecast is a map that leads investors to the end goal. Most forecasts fail because they assume the ability to capture a market without detailing the assumptions to get them there. Startup financial models must be granular, with no missing steps from points A to Z.

8 minute readContinue Reading
Sean Kae Siang Lim

Sean Kae Siang Lim

A CFA charterholder with experience in listed and unlisted equities, Sean’s worked with many startups across Asia-Pacific.

Toptal Finance Expert

Neil Portus | CFA, CMA

Neil is a CFO for growth companies and a former equity analyst at Goldman Sachs in NY where he helped lead numerous transactions including Zipcar's $1.1 billion IPO. He was also an equity analyst at Barclays Capital & Lehman Brothers and began his career at a boutique investment bank (M&A, restructuring, debt financings). He's built his operational skills both as a startup founder and as the CFO of an East Africa-focused impact investment firm.
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