Toptal Finance Blog

Entrepreneurs have been hardcoded to aim at billion-dollar sized markets with their solutions. However, such lucrative markets will appeal to many others and thus, are hard to succeed in. Going after smaller market sizes may be the more logical path to success.

The EU economy is worth $15.5 trillion, 24 million companies operate within it, and there are 300 million online shoppers. Is this a market you should be in? If so, how do you serve the EU market while balancing customer service, cost, and complexity?

Looking to make your financial models more effective with better data visualization? Design principles can be effective tools in corporate decision-making.

Brand value is the value a business can sell an item above the price that the supply/demand curve dictates. This value is embedded into the company’s share price but can be uncovered using PEG analysis.

Tech firms have enjoyed a deluge of funding in the last few years. Fintech is no exception. Now is the time to see which companies are here to stay and can become profitable - there will be some necessary consolidation and perhaps some high-profile failures.

When something is not right in a business, it can be confusing knowing where to start to fix it. Objective frameworks like issue trees, funnel analysis, and business canvases provide an organized and data-driven way of getting to the root of a problem and give cast-iron evidence toward plotting a route forward.

Toptal Finance Expert and fundraising guru Jeffrey Fidelman put together a list of the top 5 pitch deck mistakes he sees most often. Within these common mistakes, Fidelman also highlights best practices and shows you how to write a perfect pitch deck.

Waterfalls are an integral part of real estate investment terms, dictating the hierarchy of how cash is distributed to investors and the transaction’s sponsors. When structured correctly – with aligned incentives – they ensure that the deal is set up to achieve outsized success.