Market Research

Roblox Corp. is an online gaming company with no history of blockbuster titles and whose biggest market is preteens. Yet, after its IPO in mid-March, the company’s value surpassed industry stalwart Electronic Arts Inc. So what’s the secret to its success?

In 1994, Coors introduced Zima, a low-ABV beverage alternative to wine coolers. Ultimately, the product flopped. Yet, today there are more than 65 hard seltzers. What dynamics are driving the booming hard seltzer market?

In the current market environment of low yields and interest rates, music royalties are an increasingly attractive asset class. Their low correlation with macroeconomic performance and high income potential have resulted in more investors taking notice of their financial potential.

The music recording industry presents a great example of how businesses must continually transform and adapt to change. After piracy and unbundling drove 15 years of revenue decline, the global industry has returned to growth, primarily due to streaming.

What are the real financial impacts of a pandemic like COVID-19? Using data from past pandemics and recent research, we estimate the current and projected costs.

Where are we now in the commercial real estate cycle? We analyze current market dynamics, risks, yield expectations, and trends to determine potential well-positioned commercial real estate investments in 2020.

As environmental, social, and demographic factors increasingly put pressure on traditional food production, investors and entrepreneurs are turning to innovation. Many promising startups are emerging, all with a focus on producing food in a more efficient and sustainable way.

Education has rapidly evolved away from the red-brick schoolhouse model. About $7.0 billion was invested globally by VC funds into the edtech market in 2019. This is expected to grow 3x over the next decade. Where is the money going? What characteristics do new competitors need to be sustainable?

The amount of money pouring into Agrifood tech has increased more than sixfold since 2012: from $3 billion to almost $18 billion. In the first part of this series, we examine the three changing conditions making this field ripe for innovation and analyze emerging technologies.