Market Research

The 2022 crash shook the cryptocurrency market to its core, but investors are still buying digital coins. How does crypto work, and what does the future hold for it?

Despite crypto volatility, major brands are continuing to invest in NFTs. It’s time for more companies—not just those with valuable, recognizable IP—to explore how to create NFT strategies of their own.

Roblox Corp. is an online gaming company with no history of blockbuster titles and whose biggest market is preteens. Yet, after its IPO in mid-March, the company’s value surpassed industry stalwart Electronic Arts Inc. So what’s the secret to its success?

In 1994, Coors introduced Zima, a low-ABV beverage alternative to wine coolers. Ultimately, the product flopped. Yet, today there are more than 65 hard seltzers. What dynamics are driving the booming hard seltzer market?

In the current market environment of low yields and interest rates, music royalties are an increasingly attractive asset class. Their low correlation with macroeconomic performance and high income potential have resulted in more investors wanting to invest in music royalties.

The music recording industry presents a great example of how businesses must continually transform and adapt to change. After piracy and unbundling drove 15 years of revenue decline, the global industry has returned to growth, primarily due to streaming.

What are the real financial impacts of a pandemic like COVID-19? Using data from past pandemics and recent research, we estimate the current and projected costs.

Where are we now in the commercial real estate cycle? We analyze current market dynamics, risks, yield expectations, and trends to determine potential well-positioned commercial real estate investments in 2020.

As environmental, social, and demographic factors increasingly put pressure on traditional food production, investors and entrepreneurs are turning to innovation. Many promising startups are emerging, all with a focus on producing food in a more efficient and sustainable way.