Entrepreneurs have been hardcoded to aim at billion-dollar sized markets with their solutions. However, such lucrative markets will appeal to many others and thus, are hard to succeed in. Going after smaller market sizes may be the more logical path to success.
The global wine industry generates $29 billion in annual revenue and is at an inflection point. Societal and taste changes are poised to bring new frontiers and opportunities to the industry.
Total Addressable Market (TAM) sizing exercises have become very popular for assessing the potential of a business. TAM is, however, often miscalculated and misinterpreted. In this article, we will look at how to calculate it and its derivative subset waypoints of SAM and SOM. A working example will also be demonstrated for WeWork.
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