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Market Sizing

Showing 1-3 of 3 results
FinanceIcon ChevronInvestors & Funding

Are Million-dollar Markets Better Than Billion-dollar Markets?

by Aaron Chockla

Entrepreneurs have been hardcoded to aim at billion-dollar sized markets with their solutions. However, such lucrative markets will appeal to many others and thus, are hard to succeed in. Going after smaller market sizes may be the more logical path to success.

5 minute readContinue Reading
FinanceIcon ChevronRevenue & Growth

Libation Frontiers: A Deep Dive into the World Wine Industry

by Zachary Elfman

The global wine industry generates $29 billion in annual revenue and is at an inflection point. Societal and taste changes are poised to bring new frontiers and opportunities to the industry.

8 minute readContinue Reading
FinanceIcon ChevronFinance Processes

TAM Methodology: An Explanation and Example of Total Addressable Market Analysis

by Alex Graham, CFA

Total Addressable Market (TAM) sizing exercises have become very popular for assessing the potential of a business. TAM is, however, often miscalculated and misinterpreted. In this article, we will look at how to calculate it and its derivative subset waypoints of SAM and SOM. A working example will also be demonstrated for WeWork.

17 minute readContinue Reading

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