Adaobi Nwachukwu, Finance Expert in Enugu, Nigeria
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Adaobi Nwachukwu

Verified Expert  in Finance

Management Consulting Expert

Enugu, Nigeria
Toptal Member Since
May 23, 2022

Ada is a business startup and growth consultant and co-founder of Demulta, an automobile startup. She developed record-breaking go-to-market strategies for a new bank branch, which hit breakeven in 11 months, and raised $40 million in funds as a business growth strategist. Ada specializes in developing revenue growth and ROI improvement strategies and freelances as a way to transform businesses with her wealth of experience and expertise.

Career Highlights

General Manager
Demulta Global Services
Deputy Head of Revenue Cycle Services
Enugu Electricity Distribution Company

Education Highlights

Bachelor's Degree
University of Nigeria

Certification Highlights

Certified Management Consultant (CMC)
Institute of Management Consultants
Certified Management Specialist
London Graduate School

Case Studies

Work Experience

General Manager

2018 - PRESENT
Demulta Global Services
  • Introduced two major groundbreaking businesses, which resulted in a 110% increase in revenue in FY 2021.
  • Led the business expansion into two new profitable business offices within 18 months.
  • Developed a revenue-generation and cost-reduction strategy, resulting in 115% revenue growth in FY 2018-2019.
  • Spearheaded the creation of a company website and recently launched the company's presence on social media channels, which resulted in creating more visibility for the company and facilitating closer interaction with customers.
  • Conducted market research and market sizing on two new locations considered for business expansion, enabling the company to determine the viability of market entry to those locations and allowing it to attain BE in eight months.
  • Conducted market sizing and analysis of the current market before setting up the company in 2008. This enabled us to determine the size of the market and the viability of the business, resulting in the company breaking even in one year.
Focus areas: Team Mentoring, ROI, Customer Retention, Management by Objectives (MBO), Change Management, SWOT Analysis, Business to Business (B2B), Business to Consumer (B2C), Growth Strategy, Market Research, Market Sizing, Market Research & Analysis, Total Addressable Market (TAM)

Deputy Head of Revenue Cycle Services

2018 - 2018
Enugu Electricity Distribution Company
  • Partnered with operations to improve and redesign the network and achieved a record-breaking 80% reduction in average technical, commercial, and collection losses.
  • Introduced new business opportunities and attractive offers to communities operating on 33kVA electricity feeders, which increased the revenue collected from communities by 300%.
  • Analyzed the current market and trends and helped identify the areas of insufficient energy availability and revenue shortfall, improving energy availability to meet customers' needs and increasing revenue by 70%.
  • Revamped a revenue collection strategy across 80+ branches and achieved 110% of the target.
  • Conducted regular staff training sessions on employee effectiveness and change management, enabling the staff to adopt new changes in automated business processes seamlessly.
  • Conducted market research to ascertain a reason for poor revenue in 48 branches. Results revealed areas of service delivery shortfall and massive revenue loss. Improvement in service delivery and other strategies increased revenue by 55%.
Focus areas: Revenue Growth, Team Mentoring, ROI, Profit Optimization, Management by Objectives (MBO), Change Management, Marketing Strategy, Transformational Leadership, Key Performance Indicators (KPIs), Business Strategy, Strategic Planning, Market Research, Market Sizing, Market Research & Analysis, Total Addressable Market (TAM)

Head of Administration

2015 - 2018
Enugu Electricity Distribution
  • Collaborated with the Transmission Company of Nigeria to host and organize energy sector conferences and events, which had in attendance the Minister for Power and all the key stakeholders in the energy sector in Nigeria.
  • Led a facilities management team to refurbish and renovate all the company's dilapidated facilities at minimal cost, which significantly improved the company's corporate image.
  • Re-negotiated all exorbitant rents proactively on our properties, resulting in a 30% reduction in annual rental payments.
  • Revamped a fleet management unit by introducing experienced vehicle maintenance vendors for routine preventive maintenance and installed vehicle trackers to ensure ease of recovery during car theft.
  • Collaborated with my team to closely monitor the activities of service vendors and ensure strict adherence to service level agreements, which resulted in 100% service delivery in line with SLAs.
  • Conducted change impact assessments that enabled the organization to measure and assess the effectiveness of changes introduced in new automated business processes, new vendors, and vendor management processes.
  • Provided good employee experience for staff by providing a comfortable physical workspace, learning and development opportunities, and capacity-building groups for learning new skills, improving staff commitment and effectiveness.
Focus areas: Client Services, Cost Reduction & Optimization, Event Management, Event Planning, Vendor Management, Change Management, Executive Presentations, Workshops

Senior Manager for Revenue Cycle Services

2014 - 2015
Enugu Electricity Distribution
  • Conducted market sizing to determine the size of potential customers requiring energy supply and developed new strategies that led the team to introduce 15,000+ new customers within six months.
  • Conducted market research and detailed analysis of the current market, which helped identify the areas of revenue loss and the focus areas for revenue growth. This resulted in a 65% increase in revenue year on year.
  • Restored closed business relationships proactively with high-profile, maximum-demand customers by introducing improved power supply hours, resulting in 10% revenue growth.
  • Identified and curbed areas of revenue loss, reducing technical, commercial, and collection losses by 30% on average through detailed business analysis.
Focus areas: Data Analysis, Customer Service, Revenue Strategy, Change Management, Strategy Planning, Growth Strategy, Market Research, Market Sizing, Market Research & Analysis, Total Addressable Market (TAM)

Branch Manager and Regional Treasurer, South East Region

2001 - 2012
Access Bank
  • Launched a new branch from zero and led the opening of more than 22,500 new accounts within six months.
  • Conducted detailed market research and analysis to identify potential customers and their needs. Ability to convert those potential customers and meet the needs of the existing ones resulted in over $2 million in revenue growth year on year.
  • Spearheaded the introduction of business improvement strategies in poor-performing branches within the South East region, increasing liability generation by $8 million.
  • Headed the introduction of market sizing and market research among branches in the South East region to increase market share. Identifying and converting these potential customers resulted in a 25% increase in YOY's market share.
  • Led the change management process concerning the bank's change to Oracle software. Conducted end-to-end impact assessment of the change process, ensuring users' seamless adaptation to the new software.
Focus areas: Revenue Strategy, Profit Optimization, Cost Cutting, Customer Service, Marketing Research & Analysis, SWOT Analysis, Growth Strategy, Market Research, Market Sizing, Market Research & Analysis, Total Addressable Market (TAM)
2002 - 2004

Master of Business Administration (MBA) in Management

University of Nigeria - Nsukka, Nigeria

1991 - 1996

Bachelor's Degree in Banking and Finance

University of Nigeria - Nsukka, Nigeria


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Certified Management Consultant (CMC)

Institute of Management Consultants


Certified Management Specialist

London Graduate School

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