Adrian Carniol, Finance Expert in Brussels, Belgium
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Adrian Carniol

Verified Expert  in Finance

Strategic Consultancy Expert

Brussels, Belgium
Toptal Member Since
February 22, 2022

Adrian's career consists of a progression of successfully executed assignments within globally diversified sales, marketing, and general management roles. Most recently, he has had full P&L responsibilities over a team of 100 people as a general manager of a global cosmetics company with annual sales of over $100 million. He has also led a standalone company's full carve-out process and setup. Adrian excels in accelerating the growth of businesses, change management, and organizational design.

Career Highlights

Associate Sales Director
Procter & Gamble

Education Highlights

Master’s Degree
Solvay Brussels School of Economics and Management

Case Studies

Work Experience

General Manager | Benelux

2017 - 2022
Wella Company
  • Managed the entire profit and loss (P&L) for an organization of over 100 people and a portfolio of nine cosmetic brands across three countries. Achieved a turnover of $100 million.
  • Oversaw full P&L, organization, marketing, go-to-market strategy, supply chain, and facilities.
  • Improved the employee turnover rate from 30% to 5% and more than doubled the operating income in four years, with eCommerce being the main growth driver.
  • Led the KKR carve-out and transitioned successfully to a fully standalone organization.
Focus areas: P&L Management, Omnichannel Marketing

Sales Director

2014 - 2017
  • Led the commercial department in the luxury division, reporting to the general manager of Benelux. Grew market share while improving the bottom line by 10% yearly.
  • Re-organized the department to shift from traditional trade to eCommerce. Headed the trade marketing, account management, field sales force, retail department, and business analyst teams.
  • Managed the sales P&L with $70 million turnover, top-line and bottom-line growth, and capability building for 15 brands in eCommerce, selective retail, and self-standing stores.
Focus areas: Sales, Trademarking, Marketing, Organization, People Management

Associate Sales Director

2002 - 2014
Procter & Gamble
  • Doubled the business from $35 million to $70 million in four years through distributors from Nigeria and Angola and portfolio expansion to include laundry. Received the supplier of the year award from Shoprite in 2013.
  • Delivered the turnover, market share, cash flow, supply service levels, profitability targets, and capacity building while leading a multi-functional team, including sales, logistics, and finance members.
  • Designed the strategic vision of the national brand portfolio and category strategy to exceed profit and sales objectives for five different brands. Developed the go-to-market strategy to enter Lidl. Launched the Oral-B toothpaste successfully.
Focus areas: Sales, Retail, Export Shipment Handling, Distribution


2000 - 2002
  • Automated the non-core tasks of leading banking and insurance companies.
  • Developed a web-based solution for a clearing company.
  • Attended board meetings to define the right processes for the organization.
Focus areas: Strategy, Process Flows
2001 - 2002

Master’s Degree in Management (MBA)

Solvay Brussels School of Economics and Management - Brussels, Belgium

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