Alex Jones, Finance Expert in London, United Kingdom
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Alex Jones

Verified Expert  in Finance

Bio

As an investment consultant, Alex loves working on international investment and M&A projects for family offices, VC funds, and startups. He is currently working as head of investments for a Saudi family office and gained senior operational experience as CEO of three startups—with one exit. Prior to this, he advised on several high-profile global deals as a technology investment banker at Credit Suisse. Alex offers his clients a unique blend of entrepreneurial and financial expertise.

Career Highlights

Private Equity Investor
Viso Logistics
Head of Investments
Nomu Ventures
Senior Analyst
Credit Suisse

Education Highlights

Bachelor's Degree - 1st Class Honors
University College London

Case Studies

Work Experience

Private Equity Investor

2021 - PRESENT
Viso Logistics
  • Set up a micro private equity fund focused on rolling up and digitally transforming UK courier logistics businesses, backed by former executives of CitySprint, the UK sector leader. Acquired one business to date, two under the letter of intent (LOI), totaling $3 million in revenues.
  • Negotiated vendor financing and bank funding to acquire Cambridge-based Jag Express in 2021, an owner-managed business making $100,000 EBITDA on $600,000 revenues.
  • Signed an LOI for a $6 million M&A funding facility and agreed to terms with two other targets, totaling $1 million EBITDA on $3.1 million in revenues.
Focus areas: Private Equity, Investments, M&A Strategy, M&A (Buy-side), Valuation, Pitch Deck Consultant, Business Models, Investor Presentations, Pitch Presentations, Strategy, Financing, Forecasting, Investment Manager, Investment Analysis, Equity Investment, Investment Strategy, Investment Summaries, Investment Modeling, Investment Presentations, Investment Capital Raising, Investment Portfolio Management, High Net Worth Individuals (HNWI), Banking & Finance, Business Strategy, Strategic Planning & Execution, Investment Committee Advisory

Head of Investments

2020 - PRESENT
Nomu Ventures
  • Sourced, evaluated, and executed several direct investments across sectors: Web3/blockchain (SuperPlastic: $20 million Series A), fintech (Latam Digital Bank: capital ), hardware (Natilus: cargo aircraft), and last-mile delivery (Swftbox: seed).
  • Set up a venture studio, Nomu Ventures. Selected and nurtured startups, such as Jumlaty.app, a grocery app with $4 million invested.
  • Crafted and executed the family's private and public company investment strategy. Nomu is the investment arm of the family office associated with one of Saudi Arabia's largest metals companies (AIC Steel).
Focus areas: Fundraising, Investments, Investment Ideas, Investment Thesis, Investment Funds, Investment Cases, Venture Funding, Venture Capital, Valuation, Pitch Deck Consultant, Business Models, Investor Presentations, Pitch Presentations, Strategy, Fundraising Consultant, Early-stage Startups, Financing, Startup Funding, Investment Manager, Investment Analysis, Equity Investment, Investment Consulting, Investment Strategy, Investment Summaries, Investment Modeling, Investment Presentations, Investment Memoranda, Investment Capital Raising, Wealth Management, Portfolio Management, Investment Portfolio Management, High Net Worth Individuals (HNWI), Banking & Finance, Financial Markets, Family Office, Investment Committee Advisory

Managing Director

2014 - PRESENT
Viso Capital
  • Offered expertise build-up at bulge bracket banks (Credit Suisse) and Big 4 Accounting firms (EY) to small- and mid-cap investment banks, venture capital (VC) funds, and corporates.
  • Advised Warburg Pincus on its acquisition of Mercator (ex-Emirates IT), which at the time was the largest software M&A deal in MENA (excl. Israel).
  • Raised $6 million for Drivr, an 'Uber-app-for-taxis' in Denmark.
Focus areas: Mergers & Acquisitions (M&A), Fundraising, Investments, Venture Funding, Venture Capital, Valuation, Pitch Deck Consultant, Business Models, Investor Presentations, Pitch Presentations, Strategy, Fundraising Consultant, Early-stage Startups, Financing, Forecasting, Startup Funding, Investment Manager, Investment Analysis, Equity Investment, Investment Banking, Investment Consulting, Investment Strategy, Investment Summaries, Investment Modeling, Investment Presentations, Investment Memoranda, Investment Capital Raising, Banking & Finance, Business Strategy, Strategic Planning & Execution, Financial Markets, Investment Committee Advisory

CEO

2011 - 2021
Jemjar, Yoomondo, and Tripster
  • Functioned as CEO of Jemjar—the first crypto rewards service to integrate with Visa and Mastercard. Launched in the US with 30,000 local businesses, such as Starbucks and Pizza Hut, and built as an internal blockchain venture for US-listed Wewards.
  • Served as CEO of Yoomondo—a guest communications software for the hospitality industry, with 250 paying clients across Europe and the US. It was sold to Ovo Network, a European vacation rental management company, in 2021 (small exit).
  • Managed Tripster—a travel app offering in-destination perks to travelers with over 10,000 users; secured partnerships with 160 local tourism businesses; won Travolution's Start-up Of The Year industry award.
Focus areas: Startups, Software as a Service (SaaS), Travel & Leisure, Travel, Business Models, Investor Presentations, Pitch Presentations, Strategy, Fundraising Consultant, Early-stage Startups, Forecasting, Startup Funding, Investment Presentations, Wealth Management, Portfolio Management, Investment Portfolio Management, High Net Worth Individuals (HNWI), Business Strategy, Strategic Planning & Execution

Senior Associate

2009 - 2011
Piper Sandler
  • Led coverage of French VCs and internet companies, including being retained as exclusive advisor to Voyage Privé, a $1 billion gross merchandise value (GMV) private travel marketplace.
  • Became one of the founding members of Piper's European technology investment banking team based in London.
  • Advised on a Series C capital raise for Flirtomatic (dating app), $60 million sale of CyberTech Systems to NICE (security software), $50 million follow-on offering for Monitise Plc (fintech), and $57 million sale of People Media to Match (dating site).
Focus areas: Mergers & Acquisitions (M&A), Fundraising, Corporate Strategy, Venture Funding, Venture Capital, Software as a Service (SaaS), Travel & Leisure, Valuation, Pitch Deck Consultant, Travel, Business Models, Investor Presentations, Pitch Presentations, Strategy, Fundraising Consultant, Early-stage Startups, Financing, Forecasting, Startup Funding, Investment Analysis, Equity Investment, Investment Banking, Investment Consulting, Investment Strategy, Investment Summaries, Investment Modeling, Investment Presentations, Investment Memoranda, Investment Capital Raising, Banking & Finance, Strategic Planning & Execution, Financial Markets

Senior Analyst

2007 - 2009
Credit Suisse
  • Took ownership of industry coverage for the nascent European SaaS space.
  • Advised on the largest merger in European online travel at the time with a 3-way $615 million merger of GoVoyages, Opodo, and eDreams.
  • Trained with the investment banking team that took Google and Amazon public.
Focus areas: Mergers & Acquisitions (M&A), Financial Modeling, Pitch Books, Pitch Decks, Venture Funding, Venture Capital, Travel & Leisure, Valuation, Pitch Deck Consultant, Travel, Business Models, Investor Presentations, Pitch Presentations, Strategy, Fundraising Consultant, Financing, Forecasting, Startup Funding, Investment Analysis, Equity Investment, Investment Banking, Investment Consulting, Investment Strategy, Investment Summaries, Investment Modeling, Investment Presentations, Investment Memoranda, Investment Capital Raising, Banking & Finance, Strategic Planning & Execution, Financial Markets

Corporate Finance Executive

2004 - 2007
EY
  • Undertook financial and commercial due diligence for global private equity funds, including Apax Partners, CVC Capital Partners, and Warburg Pincus.
  • Qualified as a chartered accountant (CA)—equivalent to a certified public accountant (CPA).
  • Constructed complex financial models, including leveraged buyouts (LBO) and 3-statement models.
Focus areas: Due Diligence, M&A Due Diligence (Financial), Financial Modeling, Valuation, Business Models, Financing, Forecasting, Investment Analysis, Banking & Finance
2001 - 2004

Bachelor's Degree - 1st Class Honors in Economics

University College London - London, England

NOVEMBER 2008 - PRESENT

Securities

Chartered Institute for Securities & Investment

JANUARY 2007 - PRESENT

Chartered Accountancy (CA)—CPA-equivalent

Institute of Chartered Accountants in England and Wales

Finance

M&A (Buy-side), Fundraising, Mergers & Acquisitions (M&A), Financial Modeling, Due Diligence, Venture Funding, Valuation, Forecasting, Startup Funding, Investment Summaries, Investment Memoranda, Wealth Management, Investment Portfolio Management, Market Research, Growth Equity, Accounting, Private Equity, Investment Thesis, Private Equity Secondaries

Output Software

Microsoft PowerPoint, Microsoft Excel, WhatsApp

Industry Expertise

Venture Capital, Travel & Leisure, Early-stage Startups, Banking & Finance, Financial Markets

Data & Analysis Software

Capital IQ, Crunchbase

Other

Google Workspace, Finance, Investments, M&A Strategy, Pitch Books, Pitch Decks, Corporate Strategy, M&A Due Diligence (Financial), Startups, Investor Presentations, Pitch Presentations, Strategy, Software as a Service (SaaS), Pitch Deck Consultant, Travel, Business Models, Fundraising Consultant, Financing, Investment Manager, Investment Analysis, Equity Investment, Investment Banking, Investment Consulting, Investment Strategy, Investment Modeling, Investment Presentations, Investment Capital Raising, Portfolio Management, Business Strategy, Strategic Planning & Execution, Investment Ideas, Investment Funds, Investment Cases, High Net Worth Individuals (HNWI), Family Office, Investment Committee Advisory, Slack, Economics, Compliance, Early-stage Venture Capital

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