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Alexandros Siormpas

Alexandros Siormpas

Amsterdam, Netherlands
Member since December 12, 2016
Alexandros is a highly motivated and committed business professional with exceptional analytical and problem-solving skills. His international MBA and analytical roles in tier 1 firms (Samsung, Philips) have equipped him with superior business and commercial acumen. Now he freelances in order to contribute his expertise in engaging projects related to pricing, profitability, and financial planning.
Alexandros is now available for hire
Career Highlights
Academic Highlights
Case studies
Industry Expertise
  • Consumer Products
  • Telecommunications
Software Expertise
  • Microsoft Excel
Other Expertise
  • Customer Analysis
  • Financial Modeling
  • Forecasting
  • Market Analysis
  • Pricing Strategy
Employment
  • Pricing Manager
    eBay
    2017 - 2018
    • Led cross-functional pricing transformation partnering with business development, data science, marketing, product management, and finance.
    • Managed and optimized 20,500 individual price points through mathematical optimization, A/B testing experiments, and supervised machine learning techniques.
    • Delivered 17.6% gross margin growth for the assigned business streams accounting for 40% of the P&L.
    • Increased the GMV take rate percentage by 0.7% for the horizontal business despite Facebook's entrance in the marketplaces.
    • Increased the customer base by 22.3% through pricing initiatives.
    • Improved product adoption by 13.4% and diversified the product mix through a cross-elasticity pricing analysis.
    • Introduced innovative price-drop communications through in-app notifications in iOS and Android.
    • Balanced pricing trade-offs between monetization, market shares, and customer satisfaction.
    • Managed a price-related financial risk through a Monte Carlo stochastic simulation.
    • Implemented a highly accurate price-revenue forecast model based on exponential smoothing and deseasonalized time series.
    • Performed a nonlinear regression data analysis between the price and quantity demanded.
    • Performed a competitive benchmark against Facebook Marketplaces, AliExpress, AutoScout24, Bol.com, and Beslist.nl.
    Focus areas: Pricing, Market Research, Profitability Analysis, Pricing Strategy
  • Commercial Analytics Manager
    Philips TV EMEA HQ (TPV Technology)
    2014 - 2017
    • Conducted pricing, business, market and competitor analysis for a $900-million business.
    • Introduced and performed profit-and-loss statements (P&L) per customer which enabled profitability initiatives that improved EBITDA by 3.1%.
    • Advised on the product pricing strategy through price elasticity and a pocket-price waterfall analysis (and additional 10.8% net top-line).
    • Performed due diligence for strategic projects (e.g., geographical expansion and new brand).
    • Consulted on the long-term roadmap of a product portfolio through a market segmentation analysis.
    • Partnered with marketing and implemented a customer lifetime value and return on an investment analysis.
    • Forecasted market demand by product category with a 1.3% accuracy deviation.
    • Partnered with the managing directors in formulating strategic plans and annual budgets.
    • Supported local commercial directors in formulating a channel strategy and optimizing the product-customer mix.
    Focus areas: Profitability Analysis, Pricing Analysis, Customer Lifetime Value, Budgeting, Business Intelligence, Business Plan Development
  • Market Intelligence Analyst
    Samsung European HQ
    2013 - 2014
    • Delivered management reports and analyses for smartphones, tablets, and wearables.
    • Consulted with the business development team on sizing new market opportunities (e.g., B2B, IoT).
    • Advised the European portfolio team regarding demand and price potential of new products.
    • Proactively introduced an innovative KPI dashboard endorsed by the EU executive team.
    • Delivered impactful presentations across key account workshops (e.g., Vodafone, Telefonica).
    Focus areas: Market Research, Pricing Analysis, Data Analysis, Portfolio Analysis
  • Commercial Operations Trainee
    Philips Global HQ
    2013 - 2013
    • Generated monthly sales, pricing, and market share reports.
    • Supported commercial activities including pricing, benchmarking, and competition.
    • Proactively restructured the reporting processes which improved efficiency by 36%.
    Focus areas: Financial Reporting, Pricing Analysis, Market Research
Education
  • Master of Business Administration degree (MBA) in Business Administration
    Vrije Universiteit Amsterdam - Amsterdam, The Netherlands
    2012 - 2013
  • Master's degree in Engineering
    Aristotle University of Thessaloniki - Thessaloniki, Greece
    2005 - 2010
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