2016 - 2017
Storyful (Acquired by News Corp)
- Evolved the corporate finance function into a structured unit for financial reporting, AP/AR, accounting, and tax. Revenue grew by 50%, from $8 million to $12 million.
- Established an efficient business operations unit to manage customer support, account management, and office administration. Managed and negotiated relationships with key suppliers, introduced Salesforce, and reduced OPEX by $250,000+.
- Supported global HR operations, including recruitment, talent development, people management, and enterprise culture. Employee numbers more than doubled across five locations worldwide: New York, Dublin, London, Sydney. and Hong Kong.
- Managed the video unit, including content discovery, acquisition, and syndication. Oversaw and delivered a content sales budget of $3 million.
Focus areas: Corporate Finance, Business Operations, Sales, Human Resources (HR), IT, Leadership, Accounting, CFO, Revenue & Expense Projections, Financial Modeling, Financial Planning & Analysis (FP&A), Growth Strategy, Business Strategy, Cash Management, Payroll & Benefits, Cash Flow Modeling, Forecasting, Budgeting, Financial Management, Interim CFO, SaaS, Excel 2016, Strategy, Negotiation, Market Research & Analysis, Profit & Loss (P&L), Revenue Modeling, Operations Management, Strategic Planning & Execution, Business Modeling, Financial Statements, Go-to-market Strategy, Business Models, Startups, Customer Insights, Customer Analytics, Customer Analysis, Big Data, Data Analysis, Customer Satisfaction, Data-driven Marketing, Customer Segmentation, Digital Strategy, Digital Marketing Strategy, Data Science, Data Analytics, Digital Experience Design, Project Management, Operations, Business Planning, Chief Operations Officer (COO), Google Ads, Google, Data Monetization, Mobile User Acquisition, Fundraising, Customer Success, Customer Experience, Sales Strategy, Fintech, Transformational Leadership, Operating Models, Three-statement Modeling, Market Research, Product-market Fit, Business Partnerships, Partnerships, Brand Strategy, Strategic Partnerships, Pricing, Customer Lifetime Value, Product Branding, Market Sizing, Market Segmentation, Branding, Storytelling, Communication, Public Relations (PR), Brand Building, Content Writer, Business Plan Consulting, Board Presentations, Management Consulting, Enterprise Software, Media, IT Strategy, Pitch Decks, Competitive Analysis, Competitive Strategy, Change Management, Staffing, Organizational Design, CEO, COO, eCommerce, Product Strategy, Fractional CFO, Cash Flow, Small & Medium-sized Enterprises (SME), Part-time CFO, United States