Arda Gurtuna, Management Consulting Expert in Barcelona, Spain
Arda Gurtuna

Management Consulting Expert in Barcelona, Spain

Member since May 9, 2022
Arda has 12+ years of expertise in strategy development and execution, GTM engagements, operating and business model design, corporate transformation, project management, research, and board-level advisory. He has led 100+ successful projects for unicorns, startups, conglomerates, VCs, private equities, and top global organizations. He joined Toptal to help clients tackle their most challenging problems and make them win while pursuing his own endeavors and board-level roles.
Arda is now available for hire

Case studies


  • Business Transformation
  • Go-to-market Strategy
  • Management Consulting
  • Process Design
  • Product Strategy
  • Strategic Planning
  • Strategy
  • Target Operating Models


  • Associate Partner

    2021 - 2022
    Civitta International
    • Managed a team of 60+ consultants across 10 countries in Europe while achieving over €5,000,000 in revenue with 20% growth in a year.
    • Delivered more than ten strategic projects as a leader, which resulted between a positive impact of €2,000,000 and €25,000,000 in the following year.
    • Held different roles on various boards in investment organizations, NGOs, and startups as both board member and investor.
    • Provided consultancy services for the companies transforming their business through customer experience, digital transformation, operating model, execution support, new market entry, M&As, scaling up, and portfolio actions.
    • Completed 10+ projects in energy, FMCG, private equity, professional services, media, telco, PE, VC, esports, pharma, automotive, financial services, and fintech sectors across CEE, Baltic, Canada, Germany, Netherlands, Scotland, Turkey, and the USA.
    Focus areas: Mergers & Acquisitions (M&A), Due Diligence, Target Operating Models, Process Design, Go-to-market Strategy, Joint Venture Development, Portfolio Management, Project Management Office (PMO), Digital Transformation, Business Transformation, Agile Transformation, Growth Strategy, Cost Reduction & Optimization, Private Equity, Management Consulting, Board of Directors, Market Segmentation, Product Owner, Pricing Models, Valuation, DCF Valuation, Valuation Multiples, Market Assessment, Market Sizing, Early-stage Venture Capital, Venture Funding, Cost Management, Lean Six Sigma, Kanban, Agile, Market Research, Project Management, PMO, Innovation, Platforms, eCommerce Platforms, Retail & Wholesale, eCommerce, Fintech, Digital Banking, Consumer Banking, Telco Systems, Consumer Packaged Goods (CPG), Automotive, B2B, Business to Consumer (B2C), Direct to Consumer (D2C), Startups, Scaling, Startup Growth Strategy Development, Change Management, Lean, Agile Project Management, Microsoft PowerPoint, Microsoft Excel, Microsoft Project
  • EMEA Operating Partner

    2020 - 2021
    Ten Oaks Group
    • Established deal sourcing network, strategy, and pool for more than 20 countries and created 20+ potential leads in a single year.
    • Managed and completed three M&A (buy-side) activities in Europe with $50+ million overall value.
    • Provided mentorship and led the board of directors for the restructuring, exit planning, and strategy for the acquired companies.
    • Created investment portfolio corporate divestiture strategies in EMEA by focusing on asset-based high-return investments.
    Focus areas: Mergers & Acquisitions (M&A), Deal Sourcing, Deal Flow Origination, Investment Portfolio Management, Portfolio Management, Cross-border M&A, M&A Pipeline Management, M&A (Buy-side), M&A Modeling, Mentorship, Board Advisory, Board of Directors, Growth Equity, Restructuring, Corporate Restructuring, Exit Strategy, Exit Planning, Change Management, Lean, Agile Project Management, Microsoft PowerPoint, Microsoft Excel, Microsoft Project
  • Strategy and Business Development Director

    2018 - 2020
    Borusan Holding
    • Formed 5-year strategic plan cross-portfolio companies that operate in the energy, industrials, steel, automotive, logistics, and machinery with a $10+ billion portfolio annually. A portfolio value increase of 5% was achieved in two years.
    • Provided internal consultancy services in go-to-market strategy, CX, technological replatforming, cost optimization, platform management and strategies, operating model, and governance structures.
    • Managed entire startup portfolio through optimization, restructuring, and scale-up across industries with a total valuation of $80+ million.
    • Initiated corporate restructuring in the areas of strategy execution, processes, risk governance, and portfolio management.
    • Led $5+ million valued corporate-sponsored projects, such as new investments, M&A, and market entry initiatives.
    • Acted as a member of CX, digital, and strategy boards across companies.
    • Initiated three major M&A activities across Italy, China, and Turkey with a valuation of more than $200 million.
    Focus areas: Mergers & Acquisitions (M&A), Early-stage Venture Capital, Portfolio Management, Portfolio Analysis, Portfolios, Investment Portfolio Management, Governance, Corporate Governance, PMO Development, Project Management Office (PMO), Investments, Investment Strategy, Deal Sourcing, Deal Flow Origination, Exit Strategy, Strategic Planning, Strategic Planning & Execution, Digital Transformation, Business Transformation, Operating & Service Model Improvement, Process Improvement, Change Management, Lean, Agile Project Management, Microsoft PowerPoint, Microsoft Excel, Microsoft Project, Scrum
  • Private Sector Partner and Board Consultant

    2018 - 2018
    Pladis Global
    • Managed 29 company portfolios ($150 million portfolio value) in local and international markets, including the UK, Norway, and Eastern Europe, within the industries of fintech, retail technologies, integration services, and incubation centers.
    • Managed two international startup scale-up phases with an achieved scale of $40 million in revenue.
    • Increased portfolio valuation by 12% in five months through simplification and focus.
    • Restructured three local startups and completed the exit processes under portfolio optimization strategy.
    • Provided advisory and consultancy services to the investment committee for investments in the technology area.
    Focus areas: Mergers & Acquisitions (M&A), Portfolio Management, Portfolio Optimization, Exit Planning, Exit Strategy, Investment Strategy, Consulting, Management Consulting, Advisory, Investment Ideas, Change Management, Lean, Agile Project Management, Microsoft PowerPoint, Microsoft Excel, Microsoft Project
  • Head of Strategy and PMO

    2016 - 2018
    • Established a 3-year strategic plan formation across portfolio companies in last-mile delivery, marketplace, payment, and retail.
    • Established new business models of the marketplace, payments, and last-mile delivery in two years that contributed to company growth of 70%.
    • Set up and led company governance structure, PMO, and strategy teams as well as data, cost control, and CX business units.
    • Managed digital product portfolio in addition to product ownership roles of four units leading 40 people, including analysts, developers, business owners, and architects.
    • Led a team of 25, including five senior managers under the strategy and PMO structure. It was a three-people team in the beginning.
    • Led the agile transformation across product teams and IT leading to 40% capacity and productivity improvement in execution and time to market performance.
    • Led and created success stories in CX transformation, last-mile delivery, and payment company establishment and growth. Set up the biggest warehouse in the CEE and MEA, omnichannel customer services, business intelligence, and retail transformation.
    • Reached positive EBITDA targets in 18 months and 125% annual growth on average for two years through all transformation and new business projects.
    Focus areas: Strategic Planning, Strategic Planning & Execution, PMO, PMO Development, Project Management Office (PMO), Product Development, Digital Product Development, Kanban, Agile, Agile Transformation, Waterfall Methodology, Business Transformation, Digital Transformation, Target Operating Models, Process Design, Process Optimization, SAP Warehouse Management System (WMS), Warehouse Operations, Warehouse Management, Artificial Intelligence (AI), Machine Learning, Chatbots, Customer Service, CRM Systems, Customer Experience, Customer Journeys, Customer Experience Management, Governance, Category Management, Pricing, Order Management, Payment Gateways, Last Mile Logistics, Delivery, Service Design, Growth Strategy, P&L Management, Exit Planning, M&A (Sell-side), International Expansion, Investor Relations, Change Management, Lean, Azure, Agile Project Management, Microsoft PowerPoint, Microsoft Excel, Microsoft Project, Scrum
  • Managing Consultant

    2012 - 2016
    • Led strategy and transformation projects in industry and solution-agnostic nature, such as banking, textile, eCommerce, travel, airlines, and retail in Turkey, UAE, and the Netherlands, with team sizes between 5 and 150.
    • Initiated proposal activities as a focal point and managed client relationships that resulted in more than $8,000,000 in project sales.
    • Managed more than 20 projects in process re-engineering, operating model design, CX transformation, CRM and ERP replatforming, data and IT management services, cost optimization, machine learning, platform strategy, social engagement, and mobile.
    • Mentored entry-level consultants in both functional and expertise paths.
    Focus areas: Agile Transformation, Business Transformation, Digital Transformation, Strategy, Technology Strategy & Architecture, Product Strategy, Operating Models, Target Operating Models, Lean Six Sigma, Process Design, Process Optimization, Business Process Re-engineering, Project Management, Agile, Kanban, Waterfall Methodology, Cost Reduction & Optimization, Mergers & Acquisitions (M&A), Post-Merger Integration, Post-merger Integration, Web & Mobile Applications, eCommerce Platforms, Marketplace Platforms, CRM Systems, SAP ERP, Analytics, Data Management, Internet of Things (IoT), Process Automation, Market Segmentation, Product Development, Customer Experience, Customer Journeys, Design Thinking, Change Management, Lean, Azure, Agile Project Management, Microsoft PowerPoint, Microsoft Excel, Microsoft Project, Scrum
  • Associate Consultant

    2010 - 2012
    McKinsey & Company
    • Initiated market analysis, process design, and implementation activities across due diligence and corporate strategy projects.
    • Provided consultancy in digital, technology, and analytics functions in retail and banking industries.
    • Supported McKinsey industry research activities in the UK for automotive, technology, and transportation industries.
    Focus areas: Market Research, Market Entry, Due Diligence, Mergers & Acquisitions (M&A), Strategy, Target Operating Models, Business Process Optimization, Market Segmentation, Customer Segmentation, Digital Strategy, Business Strategy, Change Management, Lean, Agile Project Management, Microsoft PowerPoint, Microsoft Excel, Microsoft Project, Scrum
  • Marketing Specialist

    2010 - 2010
    • Led online marketing performance improvement and strategy formation activities in the UK’s pure online marketing campaign.
    • Managed and supported online marketing activities focusing on community branding and marketing.
    • Reported campaign performances and created market analysis outputs for new product development.
    Focus areas: SEO Marketing, Marketing Strategy, Digital Marketing Strategy, Digital Marketing, Viral Marketing, Campaign Management, Mobile Advertising, Advertising Campaigns, Databases, Data Analysis, CRM Systems, Reporting, Microsoft PowerPoint, Microsoft Excel


  • Master's Degree in Marketing and Strategy
    2009 - 2010
    University of Birmigham - Birmigham, United Kingdom
  • Bachelor's Degree in Business Administration
    2005 - 2009
    Bilkent University - Ankara, Turkey


  • PMP
    JUNE 2014 - JUNE 2017

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