Aykut Kuşdemir, Finance Expert in Istanbul, Turkey
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Aykut Kuşdemir

Verified Expert  in Finance

Management Consulting Expert

Istanbul, Turkey
Toptal Member Since
March 24, 2022

Aykut is a senior consultant with a background in the leading market research organizations like Ipsos, Kantar, and GfK. In addition to conventional market research services, he also offers comprehensive desk research services for startups and larger enterprises and helps them utilize consumer and market insights to build their new products or shape their strategies. Aykut is passionate about sustainability-related projects.

Career Highlights


Education Highlights

Bachelor's Degree
Middle East Technical University

Case Studies

Work Experience


2020 - PRESENT
  • Managed more than 50 projects for clients from over 20 countries, acted both as an advisor and a team member, and delivered top-notch marketing insights.
  • Established a marketing insight department for a sustainable personal care startup. Helped the company listen to the consumers, shape the brand identity, and track the brand health.
  • Acted as an executive advisor to a UK-based research startup and helped the company establish the whole research process, from data collection to deliveries.
Focus areas: Marketing Research & Analysis, Startups, Marketing Strategy, Consulting, Startup Consulting, Desk Research, Customer Experience, Total Addressable Market (TAM)

Client Lead

2018 - 2020
GfK - Growth from Knowledge
  • Managed the project for the Ministry of Tourism, the biggest project of that year for GfK, across the 12 countries. Measured perceptions of Turkey on a country-by-country basis and presented insights to the Minister of Tourism.
  • Oversaw all of the company's brand tracking studies with a team of researchers.
  • Headed leading analysis projects on assigned marketing effectiveness solutions. Ensured the assigned study deliverables met the client's needs with actionable insights.
Focus areas: Marketing Research & Analysis, Market Research & Analysis, Desk Research, Customer Experience

Senior Research Manager

2016 - 2018
  • Oversaw the research team management, created engaging deliverables tailored to clients' needs, built client relationships, and consulted with clients on key business issues focusing on advertising effectiveness.
  • Executed local clients' research projects abroad, including conducting studies in Greece, the UK, the Netherlands, Iraq, the Kingdom of Saudi Arabia, Russia, and the UAE.
  • Maintained overall business relationships with key clients. Assigned and handled the C-level key clients in addition to their research team to strengthen client relationships.
Focus areas: Market Research, Team Leadership

Client Manager

2013 - 2015
  • Headed one of the four client service departments of the company for a year.
  • Drove revenue growth of the company’s portfolio of existing clients, focusing on Kantar’s media measurement solutions.
  • Handled the leading local and multinational clients in their fields, such as Pladis, Shell, Barilla, AVEA, and Dimes.
Focus areas: Market Research, Consulting, Desk Research, Customer Experience


2007 - 2012
  • Managed a pipeline of key accounts and prospective clients with a strategy for growth and tactics across the different measurement solutions to achieve their annual targets.
  • Established and maintained strong long-term relationships with the existing clients.
  • Cultivated client relationships, which led to revenue and profitability growth for two of the company's most prominent clients.
Focus areas: Market Research, User Research, User Experience (UX), Customer Experience
2000 - 2005

Bachelor's Degree in Business Administration

Middle East Technical University - Ankara, Turkey


Market Research, Market Opportunity Analysis, Total Addressable Market (TAM)

Output Software

Microsoft Excel, Microsoft Word, Microsoft PowerPoint, Photoshop CC

Geographic Expertise

Middle East, Dubai


Consumer Insights, Consumer Trends, Market Research Analyst, Market Research & Analysis, Market Research Operations, Marketing Research & Analysis, Research, Startup Consulting, Desk Research, Startups, Marketing Strategy, Team Leadership, Consulting, User Research, User Experience (UX), SPSS, Competition Research, Advertising, Marketing, Industry Analysis, SaaS, Enterprise SaaS, Competitive Intelligence, Fintech, Customer Experience, Finance, Competitor Analysis & Profiling

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