Brian Nichol
Verified Expert in Finance
Finance Expert
London, United Kingdom
Toptal member since May 20, 2020
Brian is a dynamic finance expert with broad experience, from being the 1st hire at a high-growth startup, navigating the chaos of rapid expansion, to steering companies through difficult times. Brian's ability to operate at startup speed and his proven track record in delivering immediate ROI through his experience, network, and knowledge make him a valuable asset to any business. Brian loves consulting as it allows him to share best-in-class practices with his clients.
Career Highlights
Education Highlights
Certification Highlights
Case Studies
Expertise
- Cloud Finance
- Financial Modeling
- Healthcare Services
- Pitch Deck Consultant
- Pricing Strategy
- Revenue & Expense Projections
- Startups
- Valuation
Work Experience
Finance Consultant
Toptal client
- Delivered a detailed marketing campaign analysis for an eCommerce startup, analyzing funnel performance against a benchmark and validating the business model. This analysis was used to raise further funding for the business successfully.
- Conducted market research for a channel incentives company, generating proprietary industry research and an enhanced pricing model. This new pricing model led to a two-times increase in quoted prices and a proportional revenue increase.
- Provided a non-traditional valuation of a novel social media asset, using novel methods to provide a valuation range in preparation for discussions with a potential buyer. The valuation added the necessary rigor to the successful sale of the asset.
- Built a full-scale scenario-driven financial model and pitch deck for a SaaS startup in the outdoor media space in the United States. I leveraged cloud financial management and other tools.
- Created a complex, multi-vertical financial model for a media distribution (VOD) startup in Canada. The model was used as a direct input in the seed fundraising round to raise $1 million to take the product to market.
- Built a detailed financial model for a startup in the telehealth and RPM healthcare space in the United States. This model was used as the input for commercial channel agreements and multiple fundraising rounds, raising $2 million in seed capital.
- Took the role of SVP of finance for a healthcare business, setting up their finance infrastructure, helping them to raise over $10 million, owning pricing and unit economic modeling, and delivering all reporting, including revenue cycle management.
Senior Vice President, Marketing and Customer Relations
PG Group
- Launched a startup with the corporate setting, offering a unique manufacturing as a service (MaaS) to create a new route to market for the industry. The concept pivoted to build out a national network of supply stores, increasing revenue by 12%.
- Implemented a revised pricing model for a wholesale business, using data-driven customer segmentation to drive the model. The model led to double-digit growth for selected high-volume segments.
- Utilized customer retention strategies (NPS, customer surveys, and OTIF) to increase customer loyalty and revenue by circa 8% for the year. Created dashboards displaying key metrics to provide C-level execs with the required oversight and visibility.
- Implemented Microsoft Dynamics CRM as part of a digital transformation strategy. This led to double-digit increases in leads generated, customer acquisition, and revenue, for two consecutive years.
- Performed market and competitor research that was used to create and modify sales strategies. Developed a market size estimate, market map, and competitor strategy from this work, leading to a circa 5% improvement in leads generated.
Senior Vice President, Finance
PG Group
- Built financial models to support investment in new equipment and assets. The models included market sizing, market analysis, product reviews, and a detailed financial model to support the acquisition.
- Developed and implemented a corporate strategy to grow revenue and profit through organic and inorganic growth strategies. This led to a 50%+ increase in revenue and expanding the business footprint into four new countries.
- Drove various business turnaround initiatives, utilizing cost-cutting, site consolidations, and process efficiencies to move from a substantial loss-making operation to a profit within three years.
- Conducted market sizing exercises for markets in Sub-Saharan Africa that supported the overall strategic vision for the PG Group and concluded in a five-year strategic plan to double the revenue and network footprint in Africa within five years.
- Implemented a cash management program to optimize working capital and cash generation. The program reduced overdue debt, optimized credit insurance, utilized a hub and spoke inventory model, and used data to reduce obsolete stock.
- Implemented an automated reporting system for senior and C-level management, using Power BI. This reduced the reporting cycle from four days to under two days and the headcount required to generate all management reports.
Vice President, IT Advisory
KPMG
- Performed fraud risk analytics on the payroll data for a large mining entity, identifying likely ghost employees and reducing fraudulent payments for the entity.
- Completed an IT project risk assessment for a listed investment service provider.
- Conducted process engineering for a linked investment service provider (LISP) to reengineer its core trading platform.
Education
Master's Degree (Cum Laude) in Accounting
University of Kwa-Zulu Natal - Durban, South Africa
Bachelor's Degree (Summa Cum Laude) in Accounting
University of Kwa-Zulu Natal - Durban, South Africa
Certifications
Chartered Accountant
South Africa Institute of Chartered Accountants (SAICA)
Skills
Finance
Three-statement Modeling, Financial Modeling, Forecasting, Revenue & Expense Projections, Revenue Modeling, Zero-based Budgeting, Cash Flow Modeling, Budgeting, Business Intelligence (BI), CFO, Data Analysis, Cash Management, Cash Flow, Financial Planning & Analysis (FP&A), Pricing Strategy, Operational Finance, Valuation, Working Capital Management, Cost Management, Customer Acquisition Cost (CAC), Mergers & Acquisitions (M&A), Capital Investment Appraisals, Credit Risk, Capital Budgeting, DCF Valuation, Discounted Cash Flow (DCF), Weighted Average Cost of Capital (WACC), Accounting, Fundraising, Pricing, Startup Funding, Seed Fundraising, Angel/Seed Funding, Cloud Financial Management
Output Software
Microsoft Excel, Microsoft Word, Microsoft PowerPoint, Office 365
Industry Expertise
Retail & Wholesale, Industrial & Manufacturing, Building Materials, Technology, New Business Ventures, Sales & Marketing, Early-stage Startups, Video Gaming
Geographic Expertise
South Africa, Africa
Data & Analysis Software
Microsoft Dynamics CRM, Financial Data, NetSuite, Intuit QuickBooks
Other
Manufacturing, Data Analytics, Microsoft Power BI, Emerging Markets, Digital Transformation, Business Modeling, Budget Modeling, Cash Flow Management, Analytics, IT, Proposals, Reporting, Modeling, Visualization, Revenue Analysis, Financial Analysis, FPA, Data, Cash Flow Analysis, Board Presentations, Distribution, Cloud Finance, Market Sizing, System Implementation, Customer Experience Management, Digital Marketing, Integrated Sales & Operational Planning, SAP ERP, Board Decks, Accounts Receivable, Dashboards, Market Segmentation, Business Strategy, Startups, Marketing, Investor Presentations, CRM Systems, Customer Relationship Management (CRM), Robotic Process Automation (RPA), Pricing Models, Strategy, New Product Business Cases, Enterprise Resource Planning (ERP), Enterprise Software, Growth Strategy, Turnaround Management, Internal Control Evaluation, Business Process Flow Diagrams, Dashboard Design, Interactive Dashboards, Revenue Strategy, Competitor Analysis & Profiling, Pitch Deck Consultant, SaaS, eCommerce, Angel Investing, Business Models, Early-stage Funding, Pitch Decks, Enterprise, Fundraising Consultant, eCommerce Platforms, Marketplaces, Healthcare Services, Media, Sage ERP, Outsourcing, Data Visualization, Sage, Sensitivity Analysis, Enterprise Automation, Funnel Optimization, Client Reporting, Insight Reporting, Social Media, Social Media Marketing (SMM), Social Media Analytics, Scenario Analysis, Digital Health, Telehealth, Video Streaming, Blockchain & Cryptocurrency, Non-fungible Tokens (NFT), Tokenization, Xero, IT Governance
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