Carl Naoufal, Management Consulting Expert in Athens, Greece
Carl Naoufal

Management Consulting Expert in Athens, Greece

Member since February 10, 2022
Carl is a CFA charter holder specialized in creating and executing innovative client solutions, focusing on strategic advisory, financial projections, fundraising, and external management across a dozen industries in the US, the UK, Europe, and MENA. He has worked with over 50 clients, from seed-stage startups to mature companies. Carl enjoys freelancing because he believes objective perspectives can help businesses grow and is excited to meet and work with accomplished leaders.
Carl is now available for hire

Career Highlights


Select Certifications

  • CFA Institute

Case studies



  • Co-founder and Director

    2019 - PRESENT
    Sketch Entertainment Limited
    • Co-founded and helped fundraise for a global entertainment company that provides branded solutions to businesses. Expanded the business to five countries in three continents.
    • Developed a 5-year growth strategy with actionable KPIs and managed the finance role in the startup phase.
    • Helped grow the business from ten clients in 2019 to over 200 clients in 2021, with revenues increasing 200% per year.
    Focus areas: Strategy, Sales, Business Development, Supplier/Vendor Selection, Customer Analysis, Business Modeling, Startups, Financial Statements, Funding Strategy, Financial Planning & Analysis (FP&A), Growth Strategy, Music, Music Publishing, Music Streaming, Music Production
  • Managing Director

    2019 - PRESENT
    Grace Liberty and Stone
    • Co-founded the company and raised EUR 4.5 million. The capital was deployed into a diversified portfolio of properties.
    • Managed the letting process and identified a wide range of tenants to generate revenues immediately. Achieved operational profitability in year 1.
    • Accomplished unrealized capital gains of 30% through renovations, spatial optimization, and the tenanting strategy.
    Focus areas: Real Estate Investment Trust (REIT), Market Sizing, Market Research, Business Modeling, Startups, Financial Statements, Funding Strategy, Financial Planning & Analysis (FP&A), Growth Strategy, Business Intelligence Analyst
  • Investment Banking Manager

    2013 - PRESENT
    LIBANK s.a.l. (Levant Investment Bank)
    • Created and managed a globally diversified venture capital portfolio valued at $30 million, which included assets across several industries in the UK, Europe, and the Middle East.
    • Restructured and refinanced a London-based luxury fashion brand, which allowed products to be distributed through stores such as Harrods, Harvey Nichols, Bloomingdales, and Barney’s.
    • Assisted in executing a GBP 31 million capital increase (part equity, part convertible debt) of a publicly listed and traded UK real estate investment firm. As a result, the portfolio and profitability grew by around 20% the following year.
    • Managed a continuous pipeline of advisory projects, M&A deals, fundraising mandates, and private equity investments. Coordinated with executive management, risk and credit departments, business development, and legal.
    • Managed cross-border advisory deals in the US, the UK, and Europe. This included building detailed financial models, advising on growth and cross-border strategies, managing regulatory frameworks, and developing risk analyses.
    Focus areas: Mergers & Acquisitions (M&A), Fundraising, Consulting, Debt Issuance, Growth Equity, Corporate Restructuring, Due Diligence, Market Research, Market Sizing, Total Addressable Market (TAM), Financial Modeling, Business Modeling, Startups, Revenue Modeling, Financial Statements, Go-to-market Strategy, Business Models, Business Strategy, Pitch Decks, Funding Strategy, Financial Planning & Analysis (FP&A), Growth Strategy, Operations, Business Intelligence Analyst, Music, Music Publishing, Music Streaming


  • Bachelor's Degree in Finance
    2009 - 2012
    John Molson School of Business, Concordia University - Montreal, QC, Canada


  • CFA
    CFA Institute

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