Celine Bannino, Finance Expert in Sant Josep de sa Talaia, Spain
Celine is available for hire
Hire Celine

Celine Bannino

Verified Expert  in Finance

Management Consulting Expert

Sant Josep de sa Talaia, Spain

Toptal member since March 4, 2022

Bio

Celine is a seasoned CMO specializing in digital, data, market sizing, technology, and innovation. With 20+ years in international business and marketing, in fields ranging from consumer packaged goods to gaming, Celine successfully launched numerous brands with exponential growth and led the digital transformation of Disney EMEA. She was an MBA teacher and adviser of the boards of the wine Source group and Dinabite. She chose Toptal to reach a wider network of enterprises and help them grow.

Career Highlights

CMO
Strauss Coffee BV

Case Studies

Expertise

  • Branding
  • Digital Advertising
  • Global Strategy
  • Growth Strategy
  • Marketing Mix
  • Product Management
  • SaaS
  • Social Media

Work Experience

CMO

2016 - 2020
Strauss Coffee BV
  • Created and launched a new international coffee brand based on an innovative machine and coffee subscription concept coupled with experiential coffee shops. BeanzCafe reached 90% customer satisfaction within one year.
  • Led the complete digital transformation of the company, implemented a full MarTech suite, and moved digital marketing and buying in-house, delivering 20% cost savings.
  • Owned the P&L of all the company's eCommerce operations and data platforms.
  • Launched D2C operations with seven full operational stores reaching 200,000 transactions within three years.
  • Member of the executive committee and the innovation food tech unit of the Strauss Group.
  • Delivered market sizing and go-to-market plans for expansion in five countries.
Focus areas: Branding, Product Launch, eCommerce, Digital Marketing, New Business Development, Innovation, Market Sizing, Analytics, Marketing Technology (MarTech), Go-to-market Strategy, Strategy Development, Market Entry, Growth Strategy, Global Strategy, Digital Advertising, Product Management, Partnerships, P&L Management, Digital Marketing Strategy, Consumer Packaged Goods (CPG), Change Management, Digital Transformation

Director Digital Marketing EMEA & UK

2008 - 2016
The Walt Disney Company
  • Led the digital marketing team across The Walt Disney Company for all lines of business and all brands, including Pixar, Marvel, and Star Wars.
  • Played a key role as the person in charge of social media, digital content, digital user acquisition–social media optimization, programmatic, pay-per-click, CRM, and more.
  • Managed content, synergies, partnerships, and experiential to create an optimized digital customer journey and bring value to the numerous Disney fandoms and communities. Reached hundreds of millions of consumers organically.
  • Marketed the company's interactive content and digital experiences on all platforms and media: websites, social games, Apps, console games, and virtual worlds, including Club Penguin, the number one kid's platform in the UK.
  • Took part in the futures and strategic foresight team.
  • Managed the company's marketing data policy and data analytics team.
Focus areas: Digital, Marketing, Data, Advertising, Content Creation, B2C, B2B, Retail & Wholesale, Digital Media, Market Entry, Storytelling, Growth Strategy, Digital Advertising, Product Management, Partnerships, P&L Management, Digital Marketing Strategy, Consumer Packaged Goods (CPG), Change Management, Digital Transformation

Marketing and Business Unit Director

2002 - 2005
Vivendi Universal Games
  • Elaborated the EMEA go-to-market strategy in cooperation with 12 countries for adult games, fox games (Simpsons), and distributed video games.
  • Negotiated and implemented distribution deals with games publishers. Directly generated €25 million incremental net sales.
  • Oversaw the product launches and lifecycle management of over 30 SKUs per year.
Focus areas: Product Management, Go-to-market Plans, Marketing, P&L Management, Digital Marketing Strategy, Consumer Packaged Goods (CPG)

Product Manager and E-business Manager

1994 - 2001
Lexmark
  • Reduced after-sales costs by 30% through the systematic use of e-tools: chat, forms, and auto-diagnostic; implemented a new dynamic and central architecture for all 16 local websites.
  • Introduced the automation of internal processes through digitalization (e-procurement, extranets, dealer locator), CRM, and image enhancement.
  • Provided product management of the consumer division inkjet printers and supplies; took responsibility for supply management and sales forecasts (built an accuracy of +/- 3%) and achieved 120% of sales target.
Focus areas: Product Management, Supply Chain, Digital, Digital Marketing Strategy, Digital Transformation

Education

1990 - 1994

Master's Degree in Marketing and Finance

Institut Supérieur de Gestion – ISG - Paris, France

Skills

Output Software

Apple Keynote, Google Docs

Industry Expertise

Retail & Wholesale

Other

Marketing Mix, Branding, Social Media, Digital Advertising, International Expansion, P&L Management, Product Management, Global Strategy, Growth Strategy, Digital Marketing, Go-to-market Strategy, Business Strategy, Digital Marketing Strategy, Consumer Packaged Goods (CPG), Digital Transformation, Business, Digital, Storytelling, Market Entry, Partnerships, Strategy Development, SaaS, Change Management, Operating Models, Microsoft, Google Ads, Economics, Finance, Marketing, Data, Advertising, Content Creation, B2C, B2B, Product Launch, eCommerce, New Business Development, Innovation, New Products, Market Disruption, Sustainable Development, Cross-border Projects, Strategy, Market Sizing, Analytics, Marketing Technology (MarTech), Digital Media, Go-to-market Plans, Supply Chain

Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.

1

Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring