Charlene has extensive experience in startups—growing MNCs and multibillion US Fortune 500 companies, holding senior positions as the vice president of finance and finance director. A Kellogg-HKUST EMBA, a chartered accountant, and a business psychologist, she has managed a $550 million dollar business, carried out successful profitability & business improvement projects, financial management, FP&A, and involved in a $850 million M&A engagement.
The Association of Chartered Certified Accountants
Financial Planning & Analysis (FP&A)
Revenue & Pricing Support
ShineCFO Advisory Services Pte Ltd
2016 - PRESENT
Developed a 5-year business plan for the strategic and management purposes for various clients.
Implemented an improvement in the cash flow management process and improved the working capital by 15%.
Carried out a profitability analysis and improvement recommendations—contributing to 3% improvement in the operating profit.
Developed a financial benchmarking and balance scorecard for a SME client.
Carried out cost analysis and cost reduction exercises resulting in an 8% reduction.
Made revenue analysis and improvement recommendation which contributed to an improved revenue by 20%.
Implemented budgeting, forecasting, and analysis processes.
Focus areas: Financial Planning & Analysis (FP&A), Budgeting, Forecasting, Working Capital Management, Financial Modeling, Financial Benchmarking, Profitability Analysis, Strategic Planning, Customized Finance Training for Business Managers, Revenue & Expense Projections
Vice President Finance
2013 - 2015
Refined the key performance indicators (KPI) which increased the management focus and improved the working capital by 20%.
Carried out expenditure controls and reduced wastage to improve the profitability by 5%.
Strengthened the budgeting, forecasting, and reforecasting ability within 2 months; gained recognition from the president for improved business visibility and accuracy.
Executed a post-acquisition integration for an acquisition in Australia and completed the process harmonization within 2 months.
Acted as the regional lead for due diligence, business plan preparation, and business case presentation for the mergers and acquisitions (M&A) of $850 million.
Restructured the finance organization with a 20% headcount reduction, coached, and mentored finance team of 11 for an improved performance.
Developed a 5-year business plan for the growth and strategic direction.
Focus areas: Financial Modeling, Financial Planning & Analysis (FP&A), Financial Reporting, Financial Benchmarking, Working Capital Management, Debtor & Creditor Management, Profitability Analysis, Profitability Improvement, Business Plan Development, Strategic Planning, Balance Sheet Management, Controls and Compliance, Staff Development & Leadership
Baker Hughes Inc.
2009 - 2013
Developed US $550 million dollar budgets—involving resource allocation and capital decision making.
Developed financial models for multi-million dollar projects and won the key contract with a value of more than US $150 million.
Developed a strategic analysis for a new market entry and produced an action plan for execution.
Developed a 5-year business plan for growth and strategic direction.
Improved the cash flow by addressing issues at the root via the process improvement for collection and inventory management.
Built a new, high-performing operational finance team from scratch with the ability to play an effective business partnering role.
Acted as the Eastern Hemisphere finance trainer— training business managers with financial knowledge to manage the financials of their business units and make business decision with awareness of financial impacts.
Focus areas: Financial Planning & Analysis (FP&A), Financial Modeling, Budgeting, Business Plan Development, Strategic Planning & Execution, Business Process Improvement, Profitability Analysis, Profitability Improvement, Discounted Cash Flow (DCF), Economic Value Added, Cash Flow Improvement, Controls & Compliance, Staff Development & Leadership
Group Financial Controller
Planet One Pte Ltd
2007 - 2008
Resolved cash challenges through effective cash management—renegotiated credit terms, improved AR collections, redefined inventory level, and more.
Developed and monitored the budgets and forecast—presented the quarterly review to the board of directors with an analysis.
Developed the internal audit processes and implemented them diligently—successfully improved the document management, accounting records, and statutory submissions.
Developed financial models for external fundraising and successfully raised US $10 million funding.
Implemented KPIs for management teams to improve the business and financial management.
Developed a 5-year business plan for external fundraising efforts for the startups and successfully obtained banking facilities of MYR 5million for business operations and project financing of MYR 1.5 million projects.
Developed group budgets of MYR 50 million, resource allocation, and capital decision making.
Built and established effective accounting and finance processes and controls from scratch.
Developed management reports for business managers to management their KPIs.
Developed a pricing strategy.
Implemented a cost analysis and cost reduction exercises resulting in a 7% improvement in the bottom line.
Focus areas: Financial Modeling, Financial Planning & Analysis (FP&A), Budgeting, Business Plan Development, Systems and Processes Set up
Master of Science in Organizational Psychology
University of London - London, UK
2015 - 2016
Executive MBA in Business Administration
Kellogg School of Management | Northwestern University & Hong Kong University of Science and Technology - Chicago, IL, USA & Hong Kong
2014 - 2015
ACCA (CPA equivalent) in Accounting and Finance
The Association of Chartered Certified Accountants - UK