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Claudiu Chiru, Growth Expert in Bucharest, Romania
Claudiu Chiru

Growth Expert in Bucharest, Romania

Member since February 11, 2022
Throughout his career, Claudiu has established a reputation as a transformational leader, driven by challenges, undeterred by obstacles, and committed to furthering standards of excellence. He is a dynamic leader with exceptional expertise in collaborating with stakeholders, negotiating significant contracts with vendors, managing key accounts, and assuring service excellence.
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Career Highlights

Case studies

  • Business Development
    Business Development
    • Budgeting
    • Business Development
    • Business to Business (B2B)
    • Dental Services Organizations
    • Distribution
    • Forecasting
    • Contract Negotiation
    • Lean Six Sigma
    • Marketing Mix
    • Inventory Management
    • Strategy
    • Strategy Development
    • Management Consulting
    • Business Setup
    • P&L Management
    • Sales Funnel
    • Team Development
    • Gross Profit Margin Growth
    • Process Optimization
    • Business Process Optimization
    • Performance Optimization
    • Cost Control
    • Shareholders
  • Business Growth
    Business Growth
    • Budgeting
    • Business to Business (B2B)
    • Business to Consumer (B2C)
    • Analysis
    • Production
    • Productivity Improvement
    • Sales
    • Scalability
    • Business Advisory
  • Budget Building
    Budget Building
    • Analysis
    • Budgeting
    • Business Advisory
    • Business Development
    • Business to Business (B2B)
    • Forecasting

Expertise

  • Budgeting
  • Business Development
  • Business to Business (B2B)
  • Contract Negotiation
  • Key Account Management
  • Marketing
  • Optimization
  • Retail Sales Management

Employment

  • Business Advisor

    2020 - PRESENT
    Easy Go Business Development
    • Provided consulting and operational assistance regarding strategic and organizational planning, sales and change management, cost reduction and other financial topics, marketing objectives, strategies, and internal control systems.
    • Developed customer activities and established a base for future growth of +100% in sales for 2021.
    • Built a different way of working, focused on customers and their needs to gain market share and net profit increase.
    Focus areas: Business Development, Growth, Optimization, Sales Growth, Budgeting, Business Analysis, Business to Business (B2B), Business Strategy, Business Cases, Marketing Strategy, Growth Strategy Consultants, Project Management, Business Advisory, Business Coaching, Coaching, Executive Coaching

  • Executive Manager

    2017 - 2021
    MegaGen Dental Implants
    • Integrated resources with a five-year business plan, service level agreements, and effective workflow outline. Forecasted profitability and annual turnover and negotiated contracts with vendors on local and global levels.
    • Developed commercial strategies in alignment with business goals. Optimized the company product line, oversaw distribution, estimated financing needs, and attended meetings with bank representatives.
    • Conducted market research, evaluated business plans to source new opportunities, and supervised a team of nine with +75 indirect reports.
    • Initiated a cost center system for quarterly, monthly, and annual reports for forecasting, financial indicators, and budgeting. Built accounting and control division for cost control and financial business analysis.
    • Designed an online store with a B2B platform necessary to increase company sales. Moved all major campaigns from offline sales to the B2B platform.
    Focus areas: Medical Devices, Distribution, Dental Services Organizations, Business Analysis, Business Optimization, Business to Business (B2B), Customer Experience, Business Transformation, Business Design, Organizational Design, Process Design, Organizational Structure, Digital Transformation, Change Management, Human Resources (HR), Voice of the Customer (VoC), Tableau

  • National Key Account Manager for Health and Wellness

    2014 - 2017
    Philips Romania
    • Defined long-term strategic customer development plans, delivered sales targets, liaised with distributors, key account managers, and online players, and monitored KAMs’ supply chain. Led operations of sales pipelines to accelerate profitability.
    • Forecasted account receivables, created marketing plans, collaborated with distributors, merchandisers, and trade teams in resource deployment, and oversaw brand management.
    • Interacted with various departments, prepared campaign scopes, evaluated market data for audits, designed action plans, and enforced policies and procedures.
    • Boosted growth to +300%. Enhanced the route to market optimization for the Philips H&W brands. Accomplished the top position within the baby range by increasing sales. Generated new sales channels with distributors by developing new strategic plans.
    Focus areas: Business to Business (B2B), Business Development, Sales, Budgeting, Forecasting, Distribution, Trademarking, Contract Negotiation, Go-to-market Strategy, Business Strategy, Retail Sales Management, Customer Experience Management, Growth Strategy, Margin Optimization, Consumer Packaged Goods (CPG), eCommerce, Direct to Consumer (D2C), Customer Experience, Health & Wellness, Business Planning

  • Senior Key Account Manager

    2011 - 2014
    Bunge Romania
    • Drafted strategies, maximized inventory management, aligned credit policy with business needs, and drove continuous improvements. Oversaw sales portfolio, compiled annual budget, monitored brand image, and created market awareness.
    • Deployed a route to market strategy in conjunction with business plans for key account managers. Conducted market research, integrated commercial planning, spearheaded special projects, and assessed profit and market margins.
    • Appraised staff performance and encouraged company values and vision. Improved trade receivables collections by +10% by increasing brand sale volumes of each pipeline against budgeted figures with the key account manager's performance.
    • Generated a 70% departmental increase in efficiency with senior and key account managers. Achieved annual turnover of €40 million with portfolio optimization, distribution, process improvements, and trade activities.
    Focus areas: Key Account Management, Forecasting, Budgeting, Contract Negotiation, Consumer Products

Education

  • Master's Degree in Advertising and Marketing
    2005 - 2007
    Academy of Economic Studies - Bucharest, Romania
  • Bachelor's Degree in Commerce and Marketing
    1999 - 2003
    Academy of Economic Studies - Bucharest, Romania

Certifications

  • Lean Six Sigma Black Belt
    MAY 2020 - PRESENT
    LSSIAP

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