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Claudius Warwitz, Growth Expert in Bonn, North Rhine-Westphalia, Germany
Claudius Warwitz

Growth Expert in Bonn, North Rhine-Westphalia, Germany

Member since March 21, 2022
Claudius has 15+ years of expertise in go-to-market engagements, successfully delivering >50 projects for large enterprises and startups. His behavior-based market segmentation was rolled out globally in Deutsche Telekom. He was instrumental in building up data-driven business units in T-Mobile, Cleverbridge, Robert Bosch, and many more. Prior to that, Claudius worked with Deloitte as a strategy consultant. He loves freelancing because of the variety of challenges it provides.
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Career Highlights

Case studies

Expertise

  • Client Retention
  • Cost Benchmarking
  • Customer Insights
  • Digital Media
  • Key Account Management
  • Market Research & Analysis
  • New Product Development
  • Sales Strategy

Employment

  • Owner and Founder

    2018 - PRESENT
    Warwitz Consulting
    • Handled project and interim management in digital and analytical marketing, IT, big data, and eCommerce.
    • Conducted customer insights management, campaign management, and interim product management for Cleverbridge, a B2B eCommerce and payment company, focusing on demand generation, churn reduction, new features, and MVP development.
    • Designed and steered the online campaign management for bitcoin mining as the interim CMO of an upcoming startup, Fintech Services GmbH.
    • Built an online shop and a marketplace concept for an international designer fashion brand as interim co-founder.
    • Held digital transformation workshops for cities and communes.
    • Defined and implemented an eCommerce fashion retailer's expansion strategy and performed project management for the customer service organization.
    • Led and managed a small executive search boutique, Mentis Consulting, for one year as an interim co-partner resulting in ten successful placements and an increase in the digital fit and capabilities of the company.
    • Acted as interim roll-out manager for an e-health service company serving 50,000 medical institutions in Germany. I conducted pilot installations and testing, improved processes, and set up the standard procedure for order processing.
    Focus areas: Digital Media, Sales, Salesforce, CRM Systems, eCommerce, Sales Strategy, Strategy, CX Strategy, Marketing Mix, Marketing, Customer Service, International Commerce, Expansion Strategy, Innovation Management, Product Management, Market Research & Analysis, Cryptocoin Mining, Financial Services, Card Payments, Process Improvement, Finance Process Improvement, Go-to-market Strategy, Pricing, Key Performance Indicators (KPIs), Data Analytics, Subscription Pricing, Software as a Service (SaaS), Customer Data, Roadmaps, Subscriptions, Analytics, Go-to-market Plans, Blockchain, SWOT Analysis, Chief Marketing Officer (CMO), B2B Lead Generation, SaaS, Market Sizing, Fashion & Beauty, Management Consulting, Data Analysis, Market Research Analyst, Stakeholder Mapping, Executive Search, Business to Consumer (B2C), Healthcare, Consumer Health, Brand Strategy, Branding

  • VP Marketing & Strategy | Member of Management Board

    2017 - 2018
    VDI
    • Developed and implemented the VDI digital strategy, including a draft for a social network for its 150,000 members.
    • Set up the ideation process, agile development core, prototyping process, and launch of innovative digital services and business models for new member segments like webinars and digital conventions.
    • Steered all the initiatives of the digital program VDI 2020, including the introduction of a social network, marketing automation, and knowledge management system.
    Focus areas: Marketing Mix, Digital Media, CX Strategy, Growth Strategy, Key Performance Indicators (KPIs), Data Analytics, Agile Product Management, Product Management, Subscription Pricing, Customer Data, Roadmaps, Analytics, Go-to-market Plans, SWOT Analysis, Market Sizing, Marketing, Growth Marketing, Brand Strategy, Branding

  • CMO & Co-Founder

    2015 - 2016
    predict.io
    • Founded predict.io, a company that generates data from smartphone sensors to predict customer behavior. B2B customers from the mobility, retail, banking, and security sectors use that data to enhance UX. The algorithm is based on real-time big data.
    • Initiated international B2C roll-out and go-to-market strategy while overseeing the app product management and UX/UI.
    • Defined the communication strategy as well as the sales and marketing channels.
    • Built the marketing department up to five employees.
    Focus areas: Mobility Services, Product-market Fit, Key Performance Indicators (KPIs), Data Analytics, Agile Product Management, Product Management, Customer Data, Roadmaps, Pricing Models, Subscriptions, Analytics, Go-to-market Strategy, Go-to-market Plans, Chief Marketing Officer (CMO), SWOT Analysis, Market Sizing, Marketing, Data Analysis, Market Research Analyst, Growth Marketing, Business to Consumer (B2C), Mobile, Pricing Plans, Mobile Apps

  • VP Benchmarking & Performance Management

    2009 - 2012
    Deutsche Telekom
    • Served as benchmarking expert and increased Deutsche Telekom´s benchmarked cost base from 50% to 100%, 40 billion euros, by implementing a harmonized benchmarking taxonomy.
    • Revealed a billion-euro benchmarking cost gap over all the business functions and countries.
    • Realized and monitored cost-cutting measures delivering 15% in OPEX savings, approximately seven billion euros, between 2010 and 2013.
    Focus areas: Cost Benchmarking, Financial Performance, Pricing, Key Performance Indicators (KPIs), Data Analytics, Cohort Analysis, Analytics, SWOT Analysis, Market Sizing, Data Analysis, Mobile

  • VP Products & Innovation

    2007 - 2009
    T-Mobile
    • Defined and drove the Revenue-up program for global key products, including voice and data tariffs, terminals, and services, improving the iPhone customer segment and delivering a 40% revenue increase.
    • Delivered a portfolio cleaning and complexity reduction program that reduced 20% of the cost base.
    • Drove the group-wide introduction of customer insight management methods like TRI*M.
    Focus areas: Customer Loyalty, Client Retention, Customer Insights, New Product Development, Innovation Management, Pricing, Key Performance Indicators (KPIs), Data Analytics, Subscription Pricing, Customer Data, Roadmaps, Pricing Models, Subscriptions, Pricing Strategy, Go-to-market Plans, B2B Lead Generation, Market Sizing, Marketing, Data Analysis, Business to Consumer (B2C), Mobile, Mobile Apps, Brand Strategy, Branding

  • VP Marketing Strategy & Customer Insights

    2004 - 2007
    T-Mobile
    • Introduced customer lifecycle and customer value concepts to identify churn candidates, reducing churn by 20% per annum.
    • Implemented an international best practice CRM campaign platform, on which around 15% of all local campaigns, results, and learnings are shared.
    • Drove the global roll-out of a customer life-stage segmentation in 100% of the T-Mobile subsidiaries to optimize CRM campaigning.
    • Developed and implemented a premium customer strategy, delivering 30% higher average revenue per user.
    Focus areas: Database Research, Market Research & Analysis, Digital Marketing Strategy, Customer Insights, Market Research, Opportunity Identification, Data Analytics, Customer Data, Go-to-market Strategy, Pricing Strategy, Go-to-market Plans, SWOT Analysis, Market Sizing, Marketing, Management Consulting, Data Analysis, Market Research Analyst, Growth Marketing, Business to Consumer (B2C), Mobile, Pricing Plans

  • Consultant

    2000 - 2003
    Deloitte Digital
    • Identified efficiencies in T-Mobile´s call center, resulting in 15% cost savings.
    • Conducted a call center benchmarking study in the telco and finance industry. On average, identified 12% cost reductions with clients.
    • Conducted an efficiency assessment and cost-cutting for Deutsche Telekom in the corporate communication unit delivering double-digit millions of euros in cost savings.
    • Wrote a business plan for the IPO and implemented all commercial business processes for a Swiss mobile commerce startup.
    Focus areas: Digital Media, Sales Strategy, Go-to-market Strategy, Go-to-market Plans, Market Sizing, Marketing, Management Consulting, Data Analysis, Market Research Analyst, Stakeholder Mapping, Growth Marketing, Mobile

  • Area Sales Manager

    1996 - 2000
    Bosch
    • Built-up a key account management (KAM) for the Turkish network operator. Revenue generation went from zero to over 15 million euros per annum within 1.5 years.
    • Delivered sales and revenue increases in the overseen key accounts of up to 30%.
    • Developed a sales calculation tool for outsourcing telco equipment.
    • Designed a marketing campaign for power drilling machines in Madrid.
    Focus areas: Key Account Management, Go-to-market Strategy

Education

  • PhD in Advertising and Marketing
    2013 - 2015
    University of Bremen - Bremen, Germany
  • Master of Business Administration (MBA) in Advertising and Marketing
    1990 - 1996
    Goethe University - Frankfurt, Germany

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