Claudius Warwitz
Verified Expert in Finance
Growth Expert
Bonn, North Rhine-Westphalia, Germany
Toptal member since March 21, 2022
Claudius has 15+ years of expertise in go-to-market engagements, successfully delivering >50 projects for large enterprises and startups. His behavior-based market segmentation was rolled out globally in Deutsche Telekom. He was instrumental in building up data-driven business units in T-Mobile, Cleverbridge, Robert Bosch, and many more. Prior to that, Claudius worked with Deloitte as a strategy consultant. He loves freelancing because of the variety of challenges it provides.
Career Highlights
Case Studies
Cost Benchmarking
Building MVP for A-round Startup Funding
Expertise
- Cost Benchmarking
- Customer Insights
- Customer Retention
- Digital Media
- Key Account Management
- Market Research & Analysis
- New Product Development
- Sales Strategy
Work Experience
Owner and Founder
Warwitz Consulting
- Handled project and interim management in digital and analytical marketing, IT, big data, and eCommerce.
- Conducted customer insights management, campaign management, and interim product management for Cleverbridge, a B2B eCommerce and payment company, focusing on demand generation, churn reduction, new features, and MVP development.
- Designed and steered the online campaign management for bitcoin mining as the interim CMO of an upcoming startup, Fintech Services GmbH.
- Built an online shop and a marketplace concept for an international designer fashion brand as interim co-founder.
- Held digital transformation workshops for cities and communes.
- Defined and implemented an eCommerce fashion retailer's expansion strategy and performed project management for the customer service organization.
- Led and managed a small executive search boutique, Mentis Consulting, for one year as an interim co-partner resulting in ten successful placements and an increase in the digital fit and capabilities of the company.
- Acted as interim roll-out manager for an e-health service company serving 50,000 medical institutions in Germany. I conducted pilot installations and testing, improved processes, and set up the standard procedure for order processing.
VP Marketing & Strategy | Member of Management Board
VDI
- Developed and implemented the VDI digital strategy, including a draft for a social network for its 150,000 members.
- Set up the ideation process, agile development core, prototyping process, and launch of innovative digital services and business models for new member segments like webinars and digital conventions.
- Steered all the initiatives of the digital program VDI 2020, including the introduction of a social network, marketing automation, and knowledge management system.
CMO & Co-Founder
predict.io
- Founded predict.io, a company that generates data from smartphone sensors to predict customer behavior. B2B customers from the mobility, retail, banking, and security sectors use that data to enhance UX. The algorithm is based on real-time big data.
- Initiated international B2C roll-out and go-to-market strategy while overseeing the app product management and UX/UI.
- Defined the communication strategy as well as the sales and marketing channels.
- Built the marketing department up to five employees.
VP Benchmarking & Performance Management
Deutsche Telekom
- Served as benchmarking expert and increased Deutsche Telekom´s benchmarked cost base from 50% to 100%, 40 billion euros, by implementing a harmonized benchmarking taxonomy.
- Revealed a billion-euro benchmarking cost gap over all the business functions and countries.
- Realized and monitored cost-cutting measures delivering 15% in OPEX savings, approximately seven billion euros, between 2010 and 2013.
VP Products & Innovation
T-Mobile
- Defined and drove the Revenue-up program for global key products, including voice and data tariffs, terminals, and services, improving the iPhone customer segment and delivering a 40% revenue increase.
- Delivered a portfolio cleaning and complexity reduction program that reduced 20% of the cost base.
- Drove the group-wide introduction of customer insight management methods like TRI*M.
VP Marketing Strategy & Customer Insights
T-Mobile
- Introduced customer lifecycle and customer value concepts to identify churn candidates, reducing churn by 20% per annum.
- Implemented an international best practice CRM campaign platform, on which around 15% of all local campaigns, results, and learnings are shared.
- Drove the global roll-out of a customer life-stage segmentation in 100% of the T-Mobile subsidiaries to optimize CRM campaigning.
- Developed and implemented a premium customer strategy, delivering 30% higher average revenue per user.
Consultant
Deloitte Digital
- Identified efficiencies in T-Mobile´s call center, resulting in 15% cost savings.
- Conducted a call center benchmarking study in the telco and finance industry. On average, identified 12% cost reductions with clients.
- Conducted an efficiency assessment and cost-cutting for Deutsche Telekom in the corporate communication unit delivering double-digit millions of euros in cost savings.
- Wrote a business plan for the IPO and implemented all commercial business processes for a Swiss mobile commerce startup.
Area Sales Manager
Bosch
- Built-up a key account management (KAM) for the Turkish network operator. Revenue generation went from zero to over 15 million euros per annum within 1.5 years.
- Delivered sales and revenue increases in the overseen key accounts of up to 30%.
- Developed a sales calculation tool for outsourcing telco equipment.
- Designed a marketing campaign for power drilling machines in Madrid.
Education
PhD in Advertising and Marketing
University of Bremen - Bremen, Germany
Master of Business Administration (MBA) in Advertising and Marketing
Goethe University - Frankfurt, Germany
Skills
Finance
Pricing Strategy, Cost Benchmarking, Market Research, Pricing, Blockchain, Data Analysis, Startup Funding, Finance Process Improvement
Output Software
Microsoft Excel
Industry Expertise
Financial Services, Healthcare, Pharmaceuticals
Data & Analysis Software
Salesforce
Other
Market Research & Analysis, Marketing, Go-to-market Strategy, Key Performance Indicators (KPIs), Customer Data, Analytics, Go-to-market Plans, Market Sizing, Management Consulting, Market Research Analyst, Growth Marketing, Mobile, Mobile Apps, Product Consultant, Key Account Management, Digital Media, Sales Strategy, Database Research, Digital Marketing Strategy, Customer Insights, Customer Retention, New Product Development, Product Management, Process Improvement, Growth Strategy, Product-market Fit, Data Analytics, Agile Product Management, Subscription Pricing, Roadmaps, Pricing Models, Subscriptions, Chief Marketing Officer (CMO), SWOT Analysis, B2B Lead Generation, SaaS, Fashion & Beauty, Stakeholder Mapping, Executive Search, Business to Consumer (B2C), Pricing Plans, Consumer Health, Brand Strategy, Branding, Startups, Apps, Startup Consulting, HubSpot, Salesforce Sales Cloud, Customer Loyalty, Innovation Management, Financial Performance, Mobility, Marketing Mix, CX Strategy, Sales, CRM Systems, eCommerce, Strategy, Customer Service, International Commerce, Expansion Strategy, Cryptocoin Mining, Advertising, Marketing Strategy, Big Data, Agile Workflow, B2B Sales Pipeline, B2B, Customer Segmentation, Data Warehousing, Smart Devices, New Products, Card Payments, Opportunity Identification, Software as a Service (SaaS), Cohort Analysis
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