Craig Feeck, Finance Expert in Glendora, CA, United States
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Craig Feeck

Verified Expert  in Finance

Bio

Craig is an operations and financial optimization expert who works with C-level leaders to solve complex analytical and business problems. He specializes in FinOps, loyalty, FP&A, and operations. His past accomplishments include building a world-class FinOps program, developing multiple loyalty programs, and creating the broadband experience of a satellite TV company. Craig loves helping companies make sense of the data in their organizations and bringing an outside perspective to their teams.

Career Highlights

Principal Consultant
Self-employed
Director of Operations
Proofpoint
Principal Consultant
Self-employed

Education Highlights

Bachelor's Degree
Carnegie Mellon University

Case Studies

Software Expertise

  • Microsoft Excel
  • SQL

Other Expertise

  • Executive Consulting
  • Financial Planning & Analysis (FP&A)
  • Loyalty Management
  • Operations Management
  • Operations Research
  • Statistical Analysis

Work Experience

Principal Consultant

2020 - PRESENT
Self-employed
  • Developed custom churn predictive models for TruConnect to help isolate millions in annual waste from lost customers.
  • Built out business optimization practices in managing deployed technology for Centegix across 3,000+ site deployments involving 100,000+ pieces of mesh network technology. Greatly reduced NOC and customer support overhead.
  • Rebuilt FP&A forecast modeling practices for Ravn Alaska.
Focus areas: Operations Research, Six Sigma, K-12 Education, Business Strategy, Value Proposition, Startups, Financial Modeling, Revenue & Expense Projections, Performance Improvement, Business Models, Operational Efficiency Improvement, Business Intelligence (BI), Data Analysis, Business Analysis, Data Analytics, Business Development, Chief of Staff, Project Management, Sales Effectiveness, Business Operations, Key Performance Indicators (KPIs), Performance Management, Strategy, Reporting, Operations, SQL, Accounting, Statistical Analysis, Microsoft Excel, Microsoft Office, Financial Planning & Analysis (FP&A), Amazon Web Services (AWS), Executive Consulting, Business Cases, Budget Controls, Analysis, Big Data, Databases, Statistical Modeling, Lifetime Value (LTV), Logistic Regression, Salesforce, MySQL, Trend Analysis, ROI, SaaS, Sales, Direct to Consumer (D2C), Forecasting, Excel Expert, Three-statement Modeling, Digital Project Management, Growth Strategy, Product Strategy Consultant, Executive Presentations, Storytelling

Director of Operations

2014 - 2020
Proofpoint
  • Led a public cloud center of excellence and a cross-functional team that reduced costs across AWS, Google, and Microsoft. Eliminated over $30 million in costs over 24 months and reduced unit costs by 50%.
  • Managed a contract management program for all data center, network, and operations vendors. Managed cost and capacity management for a global footprint of 10+ data centers.
  • Rebuilt corporate capital planning from the ground up. Eliminated tens of millions in unnecessary, redundant costs and built a new scalable program that was used for over six years as the company scaled to $1 billion in revenue.
Focus areas: Operations Management, Finance, Data Centers, Amazon Web Services (AWS), Capital, Financial Modeling, Revenue & Expense Projections, Performance Improvement, Business Models, Operational Efficiency Improvement, Business Intelligence (BI), Data Analysis, Business Analysis, Data Analytics, Tableau, Chief of Staff, Project Management, Business Operations, Key Performance Indicators (KPIs), Performance Management, Strategy, Reporting, Team Leadership, Team Management, Operations, Capital Planning, SQL, Accounting, Statistical Analysis, Microsoft Excel, Microsoft Office, Financial Planning & Analysis (FP&A), Contract Negotiation, Business Cases, Analysis, Big Data, Databases, Statistical Modeling, Logistic Regression, MySQL, Trend Analysis, Team Effectiveness, ROI, SaaS, Direct to Consumer (D2C), Forecasting, Excel Expert, Budgeting, Digital Project Management, Executive Presentations, Storytelling

Principal Consultant

2008 - 2014
Self-employed
  • Developed and pitched the business case for DIRECTV's first video streaming services across handheld and connected home devices.
  • Restructured DIRECTV's connected home platform into a modern brand-driven experience bringing brand-name experiences such as Netflix and YouTube to the DIRECTV broadband-connected DVRs.
  • Created a loyalty-managed program for Rhapsody International. Reduced churn by over 10%.
Focus areas: Loyalty Management, Product Management, Business Cases, Business Strategy, Value Proposition, Startups, Financial Modeling, Performance Improvement, Business Models, Operational Efficiency Improvement, Data Analysis, Business Analysis, Data Analytics, Business Development, Chief of Staff, Project Management, Business Operations, Key Performance Indicators (KPIs), Performance Management, Strategy, Reporting, Operations, SQL, Accounting, Statistical Analysis, Microsoft Excel, SPSS, Microsoft Office, Customer Success, Financial Planning & Analysis (FP&A), Executive Consulting, Budget Controls, Analysis, Big Data, Databases, Statistical Modeling, Lifetime Value (LTV), Logistic Regression, Trend Analysis, Market Research & Analysis, ROI, Direct to Consumer (D2C), Forecasting, Excel Expert, Digital Project Management, Growth Strategy, Product Strategy Consultant, Executive Presentations, Storytelling

Director

1996 - 2008
EarthLink
  • Planned and deployed America's first nationwide DSL2+ and VOIP hybrid network. Managed EarthLink's voice and data double-play.
  • Built Earthlink's first loyalty management program. Reduced churn by 25% despite industry headwinds against dial-up.
  • Optimized EarthLink's COGS. Reduced COGS from over 70% to lower than 30% in three years by optimizing EarthLink's network management program, network negotiations, and POP management infrastructure.
Focus areas: Corporate Strategy, Loyalty Management, Product Management, Operations Management, Business Strategy, Value Proposition, Financial Modeling, Revenue & Expense Projections, Performance Improvement, Business Models, Team Effectiveness, Operational Efficiency Improvement, Business Intelligence (BI), Data Analysis, Business Analysis, Data Analytics, Chief of Staff, Project Management, Business Operations, Key Performance Indicators (KPIs), Performance Management, Strategy, Reporting, Team Leadership, Team Management, Operations, Capital Planning, SQL, Accounting, Statistical Analysis, Microsoft Excel, SPSS, Microsoft Office, Customer Success, Financial Planning & Analysis (FP&A), Contract Negotiation, Business Cases, Budget Controls, Analysis, Big Data, Databases, Statistical Modeling, Lifetime Value (LTV), Logistic Regression, ROI, Direct to Consumer (D2C), Forecasting, Excel Expert, Budgeting, Three-statement Modeling, Digital Project Management, Product Strategy Consultant, Executive Presentations, Storytelling
1989 - 1993

Bachelor's Degree in Information Systems

Carnegie Mellon University - Pittsburgh, PA, USA

Finance

Financial Planning & Analysis (FP&A), Business Intelligence (BI), Capital, Budget Controls, Lifetime Value (LTV), Data Analysis, Financial Modeling, Forecasting, Accounting, ROI, Budgeting, Three-statement Modeling, Revenue & Expense Projections

Output Software

Microsoft Excel

Data & Analysis Software

SQL, Salesforce, Tableau

Other

Operations Research, Statistical Analysis, Microsoft Office, Customer Success, Amazon Web Services (AWS), Contract Negotiation, Data Centers, Operations Management, Capital Planning, Executive Consulting, Loyalty Management, Finance, Business Cases, Analysis, Databases, Statistical Modeling, Trend Analysis, Performance Improvement, Operational Efficiency Improvement, Business Analysis, Data Analytics, Chief of Staff, Project Management, Business Operations, Key Performance Indicators (KPIs), Performance Management, Reporting, Operations, SaaS, Direct to Consumer (D2C), Excel Expert, Digital Project Management, Executive Presentations, Storytelling, Redshift, Six Sigma, Product Management, Corporate Strategy, Cybersecurity, Big Data, Networks, Logistic Regression, Business Strategy, Value Proposition, MySQL, Market Research & Analysis, Business Models, Strategy, Team Leadership, Team Management, Sales, Data Strategy, Business Model Strategy, Product Strategy Consultant, Database Modeling, SPSS, Google Cloud Platform (GCP), Azure, K-12 Education, Zendesk, Algorithms, Neural Networks, Machine Learning, Startups, Team Effectiveness, Business Development, Sales Effectiveness, Growth Strategy

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