Daniel L Nelson, Finance Expert in New York, NY, United States
Daniel L Nelson

Finance Expert in New York, NY, United States

Member since August 10, 2020
Dan is a finance expert with more than twelve years of experience in entrepreneurship, economics, finance, and strategy. He's been working as a virtual CFO for the last five years, helping startups and small businesses of all types raise capital and solve challenging problems. Having founded three businesses, Dan is also a seasoned entrepreneur in his own right, and he recently developed the Startup Economics 101 course, teaching quantitative skills to entrepreneurs and small-business owners.
Daniel is now available for hire

Career Highlights


Select Certifications

Case studies

Industry Expertise

  • Accounting Services
  • Finance
  • Financial Modeling
  • Startups
  • Consulting
  • Internet of Things (IoT)
  • Video Streaming
  • Early-stage Startups

Software Expertise


  • Co-founder and CEO

    2017 - PRESENT
    Grow Computer
    • Built a Iot-operating system for indoor agriculture and controlled environments, unlocking powerful digital tools that enable farmers to monitor, control, and track their farms.
    • Established and developed a team of five and retained the core team through three years of bootstrapping and allocating resources.
    • Built a remote and digital business infrastructure to increase the monthly operating cadence while reducing operating expenses and technology bottlenecks.
    Focus areas: Finance, Operations, Sales, Venture Funding, Startups
  • Virtual CFO

    2015 - PRESENT
    Tech Brainstorm
    • Built dozens of financial models for startups and small businesses.
    • Helped clients raise over $50 million of early- and growth-stage capital.
    • Assisted startup entrepreneurs with due diligence and reporting structures.
    • Advised startups as a strategic resource for operational planning.
    • Developed Startup Economics 101, a curriculum that teaches quantitative skills to entrepreneurs and small-business owners, and continue to teach the course on a regular basis.
    Focus areas: Bookkeeping, Accounting, Reporting, Business Models, Financial Planning & Analysis (FP&A)
  • Business Manager

    2011 - 2013
    • Led analysis and strategy projects across the company.
    • Remodeled user acquisition strategies to focus on greatest lifetime value and the customer acquisition cost ratio (LTV:CAC).
    • Managed and built new, platform-based reporting solutions for data analytics.
    • Project managed AOL's new identity infrastructure to develop advanced new product features.
    • Served as the general manager for AOL Kids and AOL Parental Controls and participated in rebuilding the digital platform.
    Focus areas: Analysis, Business Development, Strategy, Finance
  • Senior Consultant and Auditor

    2008 - 2010
    Ernst & Young (EY)
    • Audited private equity and venture capital funds during the busy season for accounting firms.
    • Constructed business cases for large consulting projects.
    • Developed an engagement management platform to consolidate administration processes for large consulting clients.
    • Drafted an implementation plan for a de novo mortgage bank in Saudi Arabia.
    • Completed the 150-hour education requirement and the 2,000-hour experience requirement toward a CPA certificate and license.
    Focus areas: Consulting, Business Modeling, Accounting


  • Fellowship in Entrepreneurship
    2014 - 2015
    Startup Leadership Program - New York, NY, USA
  • Master's Degree in Accounting
    2007 - 2008
    Ross School of Business, University of Michigan - Ann Arbor, MI, USA
  • Bachelor's Degree in Economics
    2003 - 2007
    University of Michigan - Ann Arbor, MI, USA


  • Certified Public Accountant (CPA)
    JANUARY 2008 - DECEMBER 2010
    New York State

To view more profiles

Join Toptal
Share it with others