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Davide Zane, Management Consulting Expert in Milan, Italy
Davide Zane

Management Consulting Expert in Milan, Italy

Member since April 28, 2022
With 24 years in digital strategy, marketing, and innovation services, Davide is a leader with a background across multiple industries, including financial services, energy, healthcare, automotive, and SaaS. He has an MBA degree from Milano’s SDA Bocconi and is part of the fastest growing consulting company in Italy as head of capability. Davide is proud to support present and next-generation leaders in their digital strategies.
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Career Highlights

Education

Select Certifications

Case studies

  • Telehealth Ecosystem | 2020-2021
    Telehealth Ecosystem | 2020-2021
    • Agile Project Management
    • Digital Health
    • UX Design
    • UI Design
    • Apps
    • Telemedicine
    • Workshops
    • Stakeholder Engagement
    • Strategy
    • User Experience (UX)
    • Voice of the Customer (VoC)
    • Customer Experience
    • Design Thinking
  • Change Management Keynote Speech | 2019
    Change Management Keynote Speech | 2019
    • Change Management
    • Business Strategy
    • Stakeholder Engagement
  • Ideation Sprints in The Insurance Business
    Ideation Sprints in The Insurance Business
    • Ideation
    • Sprints
    • Innovation
    • New Products
    • Business Strategy
    • Workshops
    • Stakeholder Engagement
    • Strategy
    • User Experience (UX)
    • Pricing
    • Voice of the Customer (VoC)
    • Customer Experience
    • Digital Marketing
    • Market Research & Analysis
    • Design Thinking

Expertise

  • Business Models
  • General Management
  • Ideation
  • Innovation Management
  • Marketing
  • Sprints
  • Value Proposition

Employment

  • Guest Lecturer

    2020 - PRESENT
    Istud
    • Took part of the marketing faculty with a specific focus on marketing innovation.
    • Delivered B2B marketing course, its different editions, with around 30 students, both in presence and online.
    • Taught a digital go-to-marketing strategy course, its different editions, with around 25 students, both in presence and online.
    • Gave a digital content strategy course, its different editions, with around 30 students, both in presence and online.
    Focus areas: Marketing, Digital Strategy, Digital Marketing Strategy, Strategy, Brand Positioning, Pricing, Voice of the Customer (VoC), Go-to-market Strategy, Digital Marketing, Content Marketing, Digital Marketing Best Practices, Content Strategy, Social Networks, Market Research, Market Segmentation, B2B, B2C, Competitive Strategy, Market Research & Analysis, Digital Transformation, Design Thinking

  • Head of Design Studio

    2020 - PRESENT
    GELLIFY S.r.l
    • Drove the business unit's growth, which tripled its size in two years.
    • Strengthened the offering of the design studio with three main areas of competence.
    • Onboarded more than 20 people in two years with a strong focus on company culture and common methodologies.
    Focus areas: Agile Project Management, UX Design, UI Design, Content, Growth Hacking, Branding, Digital Marketing Strategy, Stakeholder Engagement, Strategy, User Experience (UX), Brand Positioning, Brand Guidelines, Growth Strategy, Pricing, Voice of the Customer (VoC), Customer Experience, Business Models, Business Modeling, Go-to-market Strategy, Digital Marketing, Content Marketing, Digital Marketing Best Practices, Content Strategy, Social Networks, Market Research, Market Sizing, Market Segmentation, Market Research Analyst, SaaS, B2B Sales Pipeline, B2B Partnerships, Go-to-market Plans, B2B, B2C, Competitive Strategy, Market Research & Analysis, Management Consulting, Design, Digital Transformation, Design Thinking

  • Innovation Manager

    2017 - 2020
    Business Integration Partners
    • Built the innovation services offering on awareness, ideation, and execution with a significant impact on new clients' engagement. More than 100% on new brands in 2018.
    • Contributed to the launch of ExO sprints services www.exo.works/exo-sprint in the Italian market with two significant projects handled in the energy and insurance industries.
    • Participated in building an external community of highly qualified third parties to drive and manage business model change projects with more than 35 people from diverse industries and experiences.
    Focus areas: Innovation Strategy, Innovation Management, Workshops, Stakeholder Engagement, Strategy, User Experience (UX), Pricing, Voice of the Customer (VoC), Customer Experience, Business Models, Business Modeling, Go-to-market Strategy, Digital Marketing, Digital Marketing Best Practices, Market Sizing, Market Segmentation, Market Research Analyst, SaaS, B2B, B2C, Competitive Strategy, B2B2C, Market Research & Analysis, Management Consulting, Design, Digital Transformation, Design Thinking

  • Contributor

    2014 - 2017
    Centodieci
    • Produced more than 25 articles on business, lean startup, and self-efficacy.
    • Engaged in activities for the Mediolanum Corporate University.
    • Supported the evolution of the editorial calendar by adding self-help topics for solopreneurs and founders.
    Focus areas: Business Coaching, Editorials, Social Networks

  • Freelancer

    2013 - 2016
    Self-employed
    • Set up new omnichannel service models for end customers in the automotive insurance, less than three million customers.
    • Created a new digital touchpoint for multiple sclerosis patients. Around 75,000 patients in Italy.
    • Built and run a predictive market mix model to generate sales forecasts according to the marketing effort.
    Focus areas: Marketing Mix, Digital Strategy, Content, Stakeholder Engagement, Strategy, Brand Positioning, Pricing, Digital Marketing, Digital Marketing Best Practices, Social Networks, Market Research, Market Sizing, Market Segmentation, Market Research Analyst, B2B, B2C, Competitive Strategy, Market Research & Analysis, Management Consulting, Design Thinking

  • Co-founder

    2012 - 2015
    Let's Life!
    • Built and launched Let's Life! as a new startup brand delivering good ideas for a better life in 90 minutes.
    • Ideated, developed, and tested the startup value proposition and business model for the corporate and consumer segments.
    • Launched and managed local partnerships with Italian venues in Milan, Turin, and Rome.
    Focus areas: Lean Startups, Startups, Stakeholder Engagement, Brand Positioning, Brand Guidelines, Pricing, Digital Marketing, Digital Marketing Best Practices, Social Networks, Market Research, Market Sizing, Market Segmentation, Market Research Analyst, B2C, Competitive Strategy, Market Research & Analysis, Design Thinking

  • Marketing Manager

    2004 - 2013
    CGT | A Tesya Company
    • Deployed marketing strategies focusing on after-sales services like parts, repair options, and maintenance programs for more than 30,000 clients.
    • Designed and run the marketing communication plan in the Italian market, including CAT brand management and positioning.
    • Set up and tested the first CAT apparel eCommerce in Italy with around 150,000 euros in revenue.
    Focus areas: Marketing, Stakeholder Engagement, Brand Positioning, Brand Guidelines, Pricing, Digital Marketing, Digital Marketing Best Practices, Social Networks, Market Research, Market Sizing, Market Segmentation, Market Research Analyst, B2B, Competitive Strategy, Market Research & Analysis, Digital Transformation

  • Marketing Communication Coordinator

    2001 - 2004
    Edison
    • Set up and run a client magazine with content on corporate values and initiatives and sustainability. It's called Concentriamo le Energie.
    • Managed a series of local events on energy topics for SMEs in partnership with a leading Italian financial daily Il Sole 24 Ore.
    • Launched corporate energy services in the Italian market at the beginning of the liberalization process.
    Focus areas: Marketing, Web Marketing, Editorials, Events, Event Marketing, Stakeholder Engagement, Brand Positioning, Brand Guidelines, Digital Marketing, Digital Marketing Best Practices, B2B, Competitive Strategy, Market Research & Analysis

  • Marketing and Communication Specialist

    2000 - 2001
    Fastweb
    • Contributed to building the first Italian B2B marketplace, Ebixtrade, www.fastweb.it/corporate/media/comunicati-stampa/nasce-ebixtrade-it-il-portale-b2b-del-gruppo-e-biscom?lng=EN.
    • Supported all the digital marketing activities, including ads, DEMs, and digital PR.
    • Created and maintained all marketing and product literature.
    Focus areas: Marketing, Communication, Advertising, Public Relations (PR), Stakeholder Engagement, Brand Positioning, Brand Guidelines, Digital Marketing Best Practices, Competitive Strategy

  • Executive Accountant

    1998 - 2000
    BCW Global
    • Supported the team in all communication activities of British Airway's first low-cost airline Go Fly.
    • Managed local press office activities for McDonald's new opening and sponsorships.
    • Supported media training for different clients' top managers.
    Focus areas: Public Relations (PR), Stakeholder Engagement, Brand Positioning, Brand Guidelines, Digital Marketing Best Practices

Education

  • Master of Business Administration (MBA) in Economics
    2010 - 2011
    SDA Bocconi School of Management - Milano, Italy
  • Bachelor's Degree in Liberal Arts
    1992 - 1998
    Sacro Cuore Catholic University - Milano, Italy

Certifications

  • ExO Coach
    MARCH 2018 - PRESENT
    ExO

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