Dea Cekada, Finance Expert in Belgrade, Serbia
Dea Cekada

Finance Expert in Belgrade, Serbia

Member since March 16, 2022
Dea is a finance professional with 15 years of experience. She worked as a controlling manager in an international company and as a manager in the Big Four. She has a keen interest in getting to know the core business and processes, including overall business acumen. Her strength is her curiosity for small things and business and finance strategy. Besides hard-core financial numbers, she strongly trusts in empowerment, collaboration, accountability, and developing strong teams.
Dea is now available for hire

Career Highlights

Case studies

Expertise

  • Business Planning
  • Finance Process Improvement
  • Financial Modeling
  • IFRS Consolidation
  • Key Performance Indicators (KPIs)
  • Management Accounting
  • Product Costing
  • Rolling Forecasts

Employment

  • Manager in Capital Markets and Accounting Advisory Services

    2018 - PRESENT
    PwC
    • Acted as a member of the finance of the future team, an initiative that supports the transformation and digitalization of finance function.
    • Developed the IFRS 16 calculation tool that enabled the company to win numerous projects across the region.
    • Took on the digital accelerator role, contributing to business development and technology solutions, leading internal process optimization, and inspiring and educating the community.
    Focus areas: IFRS Consolidation, IFRS 16, IFRS Financial Reporting, Management Reports, Product Costing, Digitalization, Business Development, Delivering trainings, Business Planning
  • SAP Stabilization and Controlling Process Improvement

    2017 - 2017
    Lafarge Serbia
    • Supported preparation for the LafargeHolcim accounting and reporting standards certification.
    • Developed new analysis and planning tools in line with newly implemented ERP.
    • Supported the local FI/CO team for the SAP go live and stabilization.
    Focus areas: Finance Process Improvement, Management Reports, Qlik View, SAP FI, SAP ECC6, SAP CO, Three-statement Modeling, Financial Modeling, Cement industry
  • Controlling Manager

    2013 - 2017
    Holcim
    • Transformed the controlling department from a reporting unit to a value-creating team with a hands-on approach to supporting the business focused on commercial orientation and cost excellence. I was awarded the company gold card for this achievement.
    • Acted as a team member of Plan 2015+, a financial transformation project that supported the restructuring of the Holcim business unit in Croatia, resulting in positive net income after five consecutive years of reporting loss.
    • Implemented a balanced scorecard, created top-notch planning and analysis tools, streamlining processes and integrating support systems, controlling team development, SNWC initiatives, and cost savings in SGA.
    • Served as the COREP key user in SAP ECC 6.0 implementation in Croatia (FI/CO-REP); upon implementation, became a member of the European business intelligence process expert team and speaker on management awareness sessions.
    • Acted as the LHIFT project leader in Croatia (finance integration of LH group after the merger) and active participation on a regional level (CEE cluster, Poland, and Serbia).
    • Led the ASPIRE project in Holcim Croatia, new planning and reporting framework. Implemented SAP Financial Consolidation, 18-month ROFC, and mid-term plan (integration of financial plan, budget, BRM, and business plan into a single planning event).
    Focus areas: Business Planning, Financial Planning & Analysis (FP&A), Consolidation, IFRS Financial Reporting, Investment Project Valuations, SAP Implementation, IBM Cognos Planning Implementation, Balanced Scorecard, Finance Integration, Finance Process Improvement, Finance Function Improvement, Company Restructuring Project, Operational Finance, Key Performance Indicators (KPIs), Key Performance Metrics, Rolling Forecasts, Three-statement Modeling, Controller, Financial Modeling, Cement industry
  • Controller

    2007 - 2012
    Holcim Croatia
    • Led segment monthly reporting (production, sales, and net working capital), SAP monthly closure activities, and planning, including ready-mix segment, cement, alternative fuels, and raw material segment.
    • Managed monthly analysis, including fuel cost per GJ calculation and comparison, fuel mix analysis, gross added value of the AFR business calculation, plant master plan, and support in making business decisions for new projects.
    • Acted as a Holcim Leadership Journey workstream leader, aiming to increase group profit by CHF 1,5 billion and including cross-functional implementation (customer excellence, energy, AF, AR, logistics, procurement, fixed costs) and reporting.
    • Led a cost-saving project called Efficiency in Administration.
    Focus areas: Business Planning, Management Accounting, Management Reporting, SAP, Financial Planning & Analysis (FP&A), Three-statement Modeling, Controller, Financial Modeling, Cement industry

Education

  • Postgraduate Specialist Degree in Accounting
    2009 - 2011
    Faculty of Economics, University of Rijeka - Rijeka, Croatia
  • Master's Degree in Management
    2002 - 2007
    Faculty of Economics, University of Rijeka - Rijeka, Croatia

Certifications

  • Management Seminar
    APRIL 2015 - PRESENT
    Duke Corporate Education

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