Fernando Vega Soto, Finance Expert in Mexico City, Mexico
Fernando Vega Soto

Finance Expert in Mexico City, Mexico

Member since November 17, 2017
At Fortune 500 companies, Fernando has evaluated investment propositions in excess of $1 billion in the agriculture and food & beverage industries. He also brings more than eight years of experience in investment valuation, financial planning & analysis (FP&A), and corporate finance. Fernando joined Toptal as he enjoys providing insightful analyses to support decision making processes for companies across all maturities.
Fernando is now available for hire

Career Highlights


Case studies


  • Strategist and Business Developer

    2014 - PRESENT
    • Led the valuation and due diligence for proposed acquisitions worth more than $1 billion in the milling, edible oils, and logistic services industries.
    • Optimized revenue growth strategy.
    • Designed and developed a cost optimization model that created savings of more than $12 million.
    Focus areas: Financial Planning & Analysis (FP&A), Financial Modeling, Valuation, Due Dilligence, Mergers & Acquisitions (M&A), Pro Forma Financial Statements, Forecasting, Variance Analysis, Revenue Management, Pricing Strategy, Capital Budgeting, Budget Controls, Financial Reporting, Commercial Finance, Operational Finance, Business Intelligence, Commercial Business Partner, Business Plan Development, Footprint Optimization
  • Financial Analyst

    2012 - 2014
    Jugos Del Valle (Coca-Cola)
    • Built a financial model for the standardized analysis of innovation projects for new product launches and capital expenditures.
    • Designed tools for commercial and marketing teams' go-to-market and discount initiatives, turning ad-hoc requests into standardized, semi-automated analyses.
    • Valued the financial performance of the entire product portfolio to drive product rationalization discussions, leading to either product rationalization or margin enhancements through price or cost management.
    • Prepared and presented profit and loss overviews by brand (i.e., Powerade, Fuze Tea, Jugos del Valle) and channel (i.e., convenience stores, price clubs, open market) on a monthly basis.
    • Analyzed and reviewed performance variations for planning and forecasting purposes.
    Focus areas: Financial Planning & Analysis (FP&A), Investment Valuation , Commercial Finance, Financial Marketing, Cost-benefit Analysis, Contribution Margin Analysis, Pricing Analysis
  • Innovation Consultant

    2011 - 2012
    Koben Consultants
    • Applied the Business Model Innovation Canvas methodology (Osterwalder) to assess the convenience of changes in the customers' business models to enter new markets and distribution channels.
    • Researched about functional foods and presented market trends and new product insights to a client in the food industry.
    • Managed a leadership skills training project from scope design to implementation and collection process for the Mexican government health services (IMSS).
    Focus areas: Business Model Innovation, Commercial Strategy Innovation, Competitive Advantage Analysis, Human Processes and Interactions, Project Management, Systemic Analysis
  • Regional Manager

    2009 - 2011
    • Recruited and led the volunteer teams that established relationships with persons living in extreme poverty to support economic and social development.
    • Mobilized over one thousand volunteers to work in over ten marginalized communities. Led construction of 200 emergency houses.
    • Established multifunctional workgroups at marginalized communities to identify needs, plan, prioritize, and develop work plans directed at improving their living conditions.
    • Managed the local team's budget and cashflow projections.
    • Developed pitch books and raised over MXN 500,000 in donations.
    Focus areas: Budget Controls, Fundraising, Crowdfunding, Institutional Relationships, Pitch Book Development, Social Development, Trainning and Development, Social Entrepreneurship


  • Master's degree in Corporate Finance
    2017 - 2019
    EGADE, Tecnológico de Monterrey - Mexico City, Mexico
  • Certificate in Mergers, Acquisitions and Corporate Restructuring
    2015 - 2016
    ITAM, Instituto Tecnológico Autónomo de México - Mexico City, Mexico
  • Bachelor's degree in International Business
    2006 - 2011
    ITESM, Tecnológico de Monterrey - Toluca, Mexico

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