For over 18 years, Freezia has led $2+ billion in business planning processes for the world’s leading consumer brands, Coca-Cola and Monster Energy, in China and the US. He managed the financial operations of Coca-Cola’s $140 million investment in the Olympic Games in Canada and the UK. He joined Toptal to share his rich knowledge in finance, planning, and strategy with entrepreneurs, investors, and business operators to add instant and measurable value.
Participated in the development of 10-year strategic plan for Coca-Cola business in China.
Prepared the Business Unit President for executive communication with CEO of the bottling groups, The Coca-Cola Company CEO, COO and CMO, routine investor calls, and board meetings in Coca-Cola bottlers.
Designed and implemented consolidated financial/operational metrics scorecard to keep BU President well informed on business dynamics, and enable executive decision-making.
Built an Excel-based financial model for vending machine business in China with full financial projection, valuation and capital budgeting that led into a pilot testing in selected China markets.
Led the business plan development for the biggest business region of China business with $1+ billion annual revenue for 2004 and 2005.
Focus areas: Business Intelligence (BI), Business Advisory, Financial Reporting, Business Planning, Budgeting, Pricing Strategy, Strategy, Investor Presentations, Consumer Products
Master of Business Administration (MBA) degree in General Management
2013 - 2015
Emory University - Atlanta, GA
Bachelor's degree in Business Administration
1994 - 1998
Shanghai International Studies University - Shanghai, China