Geraldine is a finance professional with extensive financial and operational experience at General Motors where she created the pricing models that led to the launch of the Chevrolet Cruze in Europe. She's launched a boutique financial consulting agency and has worked on engagements with leading healthcare, metal, and transportation firms. She leverages her experience in finance, analytics, and pricing to help clients across industries at Toptal.
Designed and developed a reporting process that enabled the sales team to deliver customized, fully automatized reports to existing clients achieving 10% more accuracy.
Provided customized Excel training for finance and sales teams that led to increases in the productivity, ownership, and accuracy of the analysis delivered by these teams.
Developed a business model and lean startup canvas that served as the basis for a new company that reached $100,000 in revenue in their first year and helped them iterate on their business model to drive 25% incremental revenue growth.
Built finance recruitment case studies that led to the successful hiring of analytics employees who were productive within a month, making substantial contributions to the company in only their second month on the job.
Built a pricing model that analyzed competition and measured the customer's price elasticity of demand helping to optimize pricing tiers and establish a three-year strategy to achieve 50% growth in revenue. Separately created budgets and a 5-year financial statement forecast that incorporated detailed operational drivers and helped to forecast free cash flow needs for a rapidly growing startup.
Focus areas: Process Automation, Target Pricing, Trading, Financial Reporting, Finance Process Improvement, Analytics, Finance
Senior Controlling Analyst
2011 - 2014
General Motors Suisse SA
Initiated, designed, and executed three levels of Excel training programs that covered all of the organization, leading to productivity improvements of $300,000.
Designed and implemented a monthly financial reporting dashboard for senior management that measured each department's KPIs, analyzed structural costs variances and helped identify corrective measures leading to increased ownership and the release of $6 million in provisions.
Reduced the month-end closing time from nine days to less than three days for accounting and from 25 days to less than seven days for reporting by improving transparency and accuracy. The improvement led to faster turnarounds and the development of a strong partnership between finance and other departments, leading to the group to became one of the top three finance teams in Europe.
Built a bottom-up budgeting process to increase accuracy and ownership that helped drive budget variance down to 2%.
Overtook accounts receivable troubleshooting for French-speaking Switzerland subsidiary that led to the reduction of day sales outstanding by 11 days.
Focus areas: Project Management, Financial Reporting, Budgeting, Analysis of Variance (ANOVA), Monthly Close Process, Accounting, Controller
2007 - 2010
General Motors Europe SA
Analyzed, negotiated, approved, and tracked the pricing and sales allowance campaigns in the Nordic, France, and Benelux, helping to measure customer price elasticity of demand and achieving higher inventory turnover as well as increased profit growth.
Coordinated Saab pricing for Europe, optimizing the corridor pricing and mitigating the risk of grey market imports.
Trained new pricing team after the separation of the Saab brand with knowledge transfer from a centralized multibrand group to a new organization that led to the establishment of an independent and competent decisionmaking team.
Built a pricing model for future Chevrolet cars that measured the customer's price elasticity of demand and long-term market forecasts, helping to drive the global business case for future revenue of individual products and understand their viability based on their lifecycle profitability.
Led the pricing process for the launch of the new Chevrolet Cruze on the European market and analyzed opportunities for cost reductions with a targeted pricing strategy leading to 20% profit growth.
Prepared comparative price analyses to determine positioning and revenue targets for all future cars in Chevrolet's pipeline that were one to ten years away from reaching the market. The work enabled senior management to make informed decisions regarding profitability and the viability of products, triggering global strategy for assembly line investment and long-term procurement contracts.
Designed and developed a monthly financial dashboard for senior management that led to the establishment of KPIs for each department, resulting in a better-informed board of directors and increased accountability with greater performance visibility for each team.
Initiated and built a database to manage, measure and improve the control of investment funds, helping to trigger a search for financing alternatives such as the leaseback of 21 Bombardier tramways and the ability to claim penalties of $2 million for late deliveries.
Implemented IPSAS transition on fixed assets, allowing the company to seek external international financing options leading to the signing of a $50 million financing contract with a Swedish trust.