Greg is available for hire
Hire GregGreg Vartoukian
Verified Expert in Finance
Management Consulting Expert
Location
London, United Kingdom
Toptal Member Since
January 8, 2022
Greg is an Oxford graduate and chartered accountant with over 20 years of experience in London, formerly UK CEO of a global boutique consulting firm, FD at London Business School, and management consulting leader at Accenture/KPMG. Alongside running the SaaS business he founded and his role as chair of a charity and community center in London, Greg enjoys working as a freelance virtual CFO/COO, assisting interesting and varied clients in solving challenging strategic and operational problems.
Career Highlights
UK CEO
Cubane Consulting (part of Nous Group)
Director of Financial Planning and Analysis
London Business School
Management Consultant | Director
Accenture Strategy | KPMG Consulting
Education Highlights
Master of Arts (Oxon) Degree
Pembroke College of the University of Oxford
Certification Highlights
Chartered Accountant (CA)
Institute of Chartered Accountants of Scotland
Case Studies
Expertise
Work Experience
Founder | CEO
2021 - PRESENT
Boxlist
- Founded a SaaS B2C entertainment discovery platform sitting on a unique and complex data and AI/ML base developed from the ground up by the firm.
- Assembled a small but skilled team to create a brand, organization, and social platform built on a foundation of groundbreaking AI-powered data and matching technology.
- Worked on unique features that included classifying content by its "DNA," models for matching users with other users and content with great accuracy, the addition of explainability to recommendations, and a full streaming search engine.
- Acted as an expert in a range of B2C marketing channels and approaches, experienced in SEO, and highly integrated into the fundraising ecosystem.
Focus areas: Startups, Fundraising, Seed Fundraising, SaaS, Market Research, Go-to-market Plans, Go-to-market Strategy, Artificial Intelligence (AI), Startup Funding, Small & Medium-sized Enterprises (SME), Strategy, Financing, Angel/Seed Funding, Early-stage Venture Capital, United Kingdom, Cash Flow, Company Strategy, Growth Strategy, Sales Strategy, Roadmaps, Business Development, TOM, Organizational Strategy & Design, Leadership, Team Leadership, Brand Marketing, Brand Management, COO, Marketing, B2C Marketing, Product Launch, Apps, Systems & Procedures
Chair of Trustees and Chief Executive
2019 - PRESENT
Armenian House
- Led the modernization of the charity and its activities. Implemented a digitization and marketing strategy, resulting in a 200% increase in income. Crafted a significant fundraising program and initiated a creative events series.
- Initiated the transformation of the Kensington campus into a modern hub in central London.
- Assembled a brilliant selection of accomplished Trustees to support our work and established the structures and foundations from which to build.
- Previously served as the CFO/Treasurer, managing all the charity's financials.
Focus areas: Community Development, Coworking, Social Impact, Social Media, B2C, B2C Marketing, Cash Management, Internal Financial Reporting, Nonprofits, Financial Consultation, Performance Analysis, Systems & Procedures
Fractional CFO
2022 - 2022
TEXTURE LONDON (DIGITAL AGENCY)
- Undertook a full strategic review and delivered a set of proposals and recommendations to move the business forward with the support of a strong finance function.
- Undertook the day-to-day CFO and strategy work for the organization for a period.
- Developed and implemented a forward plan for cash flow and forecasting to ensure a better forward view of the business.
- Undertook organizational design to support the strategy and plans.
Focus areas: UK GAAP, Finance, Business Services, Digital Agencies, CFO, Financial Planning & Analysis (FP&A), Forecasting, Taxation, Cash Flow, Accounting, Budgeting, Fractional CFO, Reporting, Small & Medium-sized Enterprises (SME), Strategy, Revenue & Expense Projections, Advertising, Paid Advertising, Roadmaps, Business Development, TOM, Organizational Strategy & Design, eCommerce, Leadership, Operational Efficiency Improvement, Team Leadership, Brand Marketing, Brand Management, Business Operations, COO, Marketing, Cash Management, Controller, Financial Consultation, Performance Analysis, Systems & Procedures
Program Director
2019 - 2020
Mars | KPMG
- Oversaw a large team delivering the integration of the finance function of a significant Mars acquisition that ran hundreds of veterinary clinics across Europe into Mars Finance.
- Coordinated the integration of the acquisition's finance operations in over 10 countries across Europe.
- Undertook the board presentations with the Mars senior finance leadership team.
Focus areas: Post-merger Integration, Business Services, UK GAAP, Reporting, Strategy, Financials, United Kingdom, Financial Reporting, Cash Flow, Cash Flow Management, Company Strategy, Growth Strategy, PMI, Stakeholder Interviews, Roadmaps, System Integration, Organizational Design, TOM, Organizational Strategy & Design, Leadership, Operational Efficiency Improvement, Nutrition & Supplements, Team Leadership, Consumer Products, Business Operations, COO, Cash Management, Internal Financial Reporting, Professional Services, Financial Consultation, Performance Analysis, Systems & Procedures
UK CEO
2017 - 2019
Cubane Consulting (part of Nous Group)
- Ran the UK business of a global boutique strategy consulting firm focused on professional services in higher education. Centered around the delivery of the UniForum program—a strategic insights program working with 50 universities across the world.
- Held annual conferences and university briefings of up to 80, supported by long-term underlying relationships with Russell Group VCs and registrars.
- Led all business development and marketing for the Cubane business in the UK, including the development of a monthly newsletter, holding events jointly with partners such as PA Consulting, and developing a pipeline of prospects and opportunities.
Focus areas: Consulting, Operations, Benchmarking, Conference & Event Production, Business Strategy, Management, Planning, Financial Analysis, Startup Consulting, Board Presentations, Profitability Analysis, Pitch Deck Consultant, Competitor Analysis & Profiling, Market Studies, Entrepreneurship, Management Consulting, Revenue & Expense Projections, Pitch Decks, Startups, Market Research, Go-to-market Plans, Go-to-market Strategy, Business Planning, B2B, Profit & Loss (P&L), Business Services, Reporting, Small & Medium-sized Enterprises (SME), Strategy, Angel/Seed Funding, Xero, Xero Accounting, United Kingdom, Education Technology (Edtech), Financial Reporting, Cash Flow, Cash Flow Management, Company Strategy, Growth Strategy, PMI, Stakeholder Interviews, Sales Strategy, Roadmaps, Business Development, System Integration, Organizational Design, TOM, Organizational Strategy & Design, Leadership, Operational Efficiency Improvement, Team Leadership, Brand Marketing, Brand Management, Psychology & Mental Health, Business Operations, COO, Marketing, Product Launch, Cash Management, Internal Financial Reporting, Professional Services, Financial Consultation, Performance Analysis, Systems & Procedures
Director of Financial Planning and Analysis
2013 - 2017
London Business School
- Owned a ten-year integrated view of the School’s strategic plan and long-term cash flow covering expansion, fundraising, revenue growth, and technology; led a team of more than 15.
- Oversaw a successful £75,000,000 funding exercise to support expansion.
- Sat on the London Business School's management, finance, and investment committees.
Focus areas: Finance Strategy, Business Partnerships, Budgeting, Planning, Financial Analysis, Financial Modeling, Forecasting, Fundraising, Finance Director, Finance, Accounting, Management, Fractional CFO, Comparable Company Analysis, Virtual CFO, Interim CFO, Revenue Modeling, Business Models, Board Presentations, Research, Financial Planning & Analysis (FP&A), Chartered Accountant (CA), Financial Writer, Profitability Analysis, Competitor Analysis & Profiling, Revenue & Expense Projections, Three-statement Modeling, Business Plan Consulting, Go-to-market Plans, Go-to-market Strategy, Profit & Loss (P&L), Business Services, CFO, Reporting, Strategy, Financing, Bookkeeping, Financials, Chart of Accounts, Consolidation, Investment Portfolio Management, Wealth Management, Real Estate, Bonds, Equity Markets, Alternative Investments, Investment Ideas, Residential Real Estate, Portfolio Management, United Kingdom, Edtech Design, Education Technology (Edtech), Corporate Treasury, Financial Reporting, Holding Companies, Asset Management, Cash Flow, Cash Flow Management, Company Strategy, Cash Flow Modeling, Growth Strategy, Stakeholder Interviews, Roadmaps, Organizational Design, TOM, Organizational Strategy & Design, Leadership, Operational Efficiency Improvement, Team Leadership, Brand Management, Business Operations, COO, Product Launch, Cash Management, Internal Financial Reporting, Nonprofits, Controller, Financial Consultation, Performance Analysis, Systems & Procedures
Management Consultant | Director
2004 - 2013
Accenture Strategy | KPMG Consulting
- Assisted in defining and transforming the finance strategy for over 10 multinationals in the media, oil and gas, and technology industries.
- Helped major multinational oil and gas companies redefine the global business services operating model, enabling a 15% reduction in labor costs.
- Collaborated with a global music company to implement a new enterprise reporting platform and the accompanying process transformation in London and Tokyo.
- Developed a strategic operating model for a division of a large technology firm, including the organization design for a new business unit and a growth path.
Focus areas: Strategy, Finance Strategy, Business Partnerships, Comparable Company Analysis, Planning, Financial Analysis, Startup Consulting, Business Models, Board Presentations, Research, Financial Planning & Analysis (FP&A), Chartered Accountant (CA), Financial Writer, Mergers & Acquisitions (M&A), Competitor Analysis & Profiling, Market Studies, Management Consulting, Pitch Decks, Business Plan Consulting, Business Planning, IT Services, IT Consulting, B2B, Business Services, UK GAAP, CFO, Reporting, Bookkeeping, Financials, Chart of Accounts, Consolidation, International Finance, Financial Consolidation, Enterprise Software, United Kingdom, Fintech, Corporate Treasury, Financial Reporting, Financial Services, Holding Companies, Hedge Funds, Asset Management, Cash Flow, Cash Flow Management, Company Strategy, Cash Flow Modeling, Growth Strategy, Stakeholder Interviews, Sales Strategy, Roadmaps, Business Development, Enterprise SaaS, System Integration, Organizational Design, TOM, Organizational Strategy & Design, eCommerce, Leadership, Operational Efficiency Improvement, Nutrition & Supplements, Team Leadership, Consumer Products, Business Operations, COO, Internal Financial Reporting, Professional Services, Financial Consultation, Performance Analysis, Systems & Procedures
Auditor
2000 - 2003
KPMG Audit
- Qualified as a chartered accountant while doing on-the-job training as an auditor.
- Managed audit assignments at various UK telecoms and media organizations.
- Collaborated with blue-chip clients and finance directors on a daily basis.
Focus areas: Accounting, Microsoft Excel, Auditing, Finance, Comparable Company Analysis, Financial Analysis, Chartered Accountant (CA), Financial Writer, Profitability Analysis, Three-statement Modeling, Profit & Loss (P&L), Business Services, UK GAAP, CFO, Reporting, Strategy, Bookkeeping, Financials, Chart of Accounts, Consolidation, International Finance, Financial Consolidation, United Kingdom, Corporate Treasury, Financial Reporting, Financial Services, Holding Companies, Hedge Funds, Asset Management, Cash Flow, Company Strategy, Cash Flow Modeling, Stakeholder Interviews, Organizational Strategy & Design, Professional Services, Financial Consultation, Performance Analysis, Systems & Procedures
Education
1997 - 2000
Master of Arts (Oxon) Degree in Economics and Management
Pembroke College of the University of Oxford - Oxford, UK
Certifications
SEPTEMBER 2003 - PRESENT
Chartered Accountant (CA)
Institute of Chartered Accountants of Scotland
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