Ian is available for hire
Hire IanIan Watt
Verified Expert in Finance
Management Consulting Expert
Oxford, United Kingdom
Toptal member since June 20, 2022
Bio
Ian is a senior-level TMT industry consultant with over 30 years of experience in telecom markets in over 30 countries worldwide. He has strong analytical ability backed by sound academic credentials and is an acknowledged expert in strategic market analysis, particularly segmentation, targeting, positioning, sizing, forecasting, and planning. Ian has extensive project management experience and first-class presentation skills.
Career Highlights
Managing Consultant
Analysys Mason
Principal Consultant
Ovum (now Omdia)
Education Highlights
Master's Degree
INSEAD
Bachelor's Degree
London School of Economics
Case Studies
Expertise
- B2B
- Forecasting
- Marketing Strategy
- Market Research
- Presentations
- Project Management
- Public Speaking
- Quantitative Analysis
Work Experience
Managing Consultant
2019 - 2022
Analysys Mason
- Sold and managed a large-scale SME market research and segmentation project spanning eight countries for a global software vendor to identify and characterize the most attractive market segments and develop marketing messages for each.
- Sold and managed a global SME market research, segmentation, and forecasting project for a worldwide equipment vendor to identify the most attractive segments and develop marketing messages for each.
- Managed a project to produce a significant European fiber access policy paper to encourage 'best practice' initiatives by regulators, governments, and service providers.
Focus areas: Forecasting, Marketing Strategy, Go-to-market Strategy, Marketing, Presentations, Workshops, Product Development, Executive Presentations, Management Consulting, Public Relations (PR), Public Speaking, Writing & Editing, Market Research, Project Management, B2B, Telecommunications, Market Sizing, Corporate, Networks, Market Segmentation, White Papers, Industry, Research, Consulting, Revenue Projections, Playbook, Marketing Plans, Business Planning, Business Cases, Business Strategy, Strategic Planning, Knowledge Management, Market Research & Analysis, Growth Strategy, Growth Strategy Consultants, Software, IT Services, Total Addressable Market (TAM), Competitor Analysis & Profiling, Price Positioning, Competitive Analysis
Principal Consultant
2013 - 2019
Ovum (now Omdia)
- Designed, sold, and managed a large-scale global enterprise market forecasting and strategy project spanning 20 product categories and 25 countries for a global service provider, enabling it to size market segments and identify rapidly growing areas.
- Designed, sold, and managed a large-scale global consumer market and market share forecasting and strategy project for a global OTT player spanning six product groups and six device types, enabling it to develop its strategy by country and product category.
- Designed, sold, and managed a large-scale global telco OPEX research and modeling project spanning over 30 telcos for a major global equipment vendor, enabling it to develop core propositions for its telco customers.
Focus areas: Forecasting, Market Segmentation, Go-to-market Strategy, Marketing Strategy, White Papers, B2C, Marketing, Presentations, Workshops, Product Development, Executive Presentations, Management Consulting, Public Relations (PR), Public Speaking, Writing & Editing, Market Research, Project Management, B2B, Telecommunications, Market Sizing, Networks, Corporate, Financial Services, Industry, Research, Consulting, Revenue Projections, Marketing Plans, Business Planning, Business Cases, Training Workshops, Business Strategy, Strategic Planning, Knowledge Management, Market Research & Analysis, Growth Strategy, Growth Strategy Consultants, Software, IT Services, Total Addressable Market (TAM), Competitor Analysis & Profiling, Price Positioning, Competitive Analysis
Head of Fixed Telecoms Research
2004 - 2012
Enders Analysis
- Wrote widely-read and quoted reports on UK telecoms players, including BT, Virgin Media, BSkyB, and TalkTalk Group quarterly results. My work was quoted in major newspapers, including the Financial Times and the London Times.
- Wrote widely-read and quoted reports on UK telecoms themes, including local loop unbundling and high-speed broadband. Appeared on UK national TV and radio.
- Advised the UK Secretary of State for Media and Chairman of the UK House of Lords Select Committee on Superfast Broadband.
- Designed, sold, and conducted a strategic analysis of Next Generation Access for a major telco, enabling it to form a realistic view of the return on investing in fiber access.
Focus areas: Industry, Consulting, Research, Presentations, Workshops, Executive Presentations, Management Consulting, Public Relations (PR), Public Speaking, Writing & Editing, Market Research, Project Management, Telecommunications, Market Sizing, Corporate, Networks, Financial Services, Market Segmentation, White Papers, Revenue Projections, B2C, Marketing Plans, Business Planning, Business Cases, Business Strategy, Strategic Planning, Knowledge Management, Growth Strategy, Total Addressable Market (TAM), Competitor Analysis & Profiling, Price Positioning, Competitive Analysis
Senior Advisor
1993 - 2003
PwC
- Led econometric modeling to generate market forecasts supporting BT's legal dispute with the UK Government Valuation Office, resulting in a £250 million rate rebate for BT.
- Conducted revenue analysis for a multi-million euro shareholder value analysis project for Deutsche Telekom to support its IPO.
- Managed a team of 12 consultants analyzing the market for satellite services in Southern Europe, North Africa, and the Middle East for a Middle East investor.
Focus areas: Forecasting, Revenue Projections, Marketing Strategy, Presentations, Workshops, Executive Presentations, Management Consulting, Public Speaking, Writing & Editing, Project Management, B2B, Telecommunications, Market Sizing, Corporate, Networks, Market Segmentation, Marketing Plans, Business Planning, Business Cases, Business Strategy, Strategic Planning, Knowledge Management, Growth Strategy, Growth Strategy Consultants, Total Addressable Market (TAM), Competitor Analysis & Profiling, Price Positioning
Education
1988 - 1989
Master's Degree in Business Administration (MBA)
INSEAD - Fontainebleau, France
1981 - 1984
Bachelor's Degree in Economics
London School of Economics - London, England
Skills
Finance
Forecasting, Market Research, Total Addressable Market (TAM), Project Finance
Industry Expertise
Telecommunications, Software, Financial Services
Output Software
Microsoft Word, Microsoft PowerPoint, Microsoft Excel
Other
Marketing Strategy, Corporate Strategy, Presentations, Public Speaking, Writing & Editing, Project Management, B2B, Market Sizing, Market Segmentation, White Papers, Consulting, Revenue Projections, Go-to-market Strategy, Playbook, Marketing Plans, Business Planning, Business Cases, Training Workshops, Executive Presentations, Management Consulting, Business Strategy, Strategic Planning, Market Research & Analysis, IT Services, Growth Strategy, Growth Strategy Consultants, Competitor Analysis & Profiling, Price Positioning, Competitive Analysis, Industry, Research, Quantitative Analysis, Public Relations (PR), B2C, Marketing, Workshops, Cost Accounting, Product Development, Knowledge Management, Corporate, Networks
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