- Led a multinational team of seven regional marketing managers located in Slovakia, Romania, Lithuania, Albania, Poland, Ukraine, and Croatia remotely. Collaborated with and managed 21 marketing departments across Central and Eastern Europe (CEE).
- Achieved group revenue of 106% and controlled the EBITDA. Developed a central marketing strategy, rolled out products, and supervised localizations.
- Approved and headed 90 multichannel campaigns weekly, including a budget, creative ideas, marketing materials, and goods.
- Created a real-time overview of campaigns in 22 markets for top management. Conducted a quarterly presentation or alignment of the group marketing plan, including planned campaigns, sales, and projections, for a CEO, COO, and HQ sales directors.
- Developed marketing employees' KPIs for the group and business procedures. Created a development plan and set objectives. Performed quarterly reviews. Organized a central marketing conference, educational webinars, and training sessions in the HQ.
- Decreased a group goods overstock level by 36% by executing the budget file calculation and approval for every campaign across the group.
- Built, aligned, and launched eight brands across all omnichannel customer experience touch-points, including 340 own retail stores, 180 websites, 220 TV stations, and 70 million calls in 20 languages yearly, reaching more than 360 million customers.
Focus areas: International Marketing, Marketing, Recruiting, Mentorship & Coaching, Budgeting, Campaign Management, P&L Management, Marketing Mix, Omnichannel Marketing, Budget Management, Call Centers, Retail, Central Eastern Europe, Brand Building, Business Development, Business Strategy, Branding, EMEA, Product Sales, Product Launch, Remote Work, Marketing Strategy, Key Performance Indicators (KPIs), Go-to-market Plans, Marketing Plans, Analysis, Management Consulting, Business Analysis, Large-scale Projects, Business Planning, Data Analysis, Forecasting, Health & Wellness, Pyramid, Business Intelligence (BI), Microsoft Excel, Analytics, Staffing, Business Operations, eCommerce, Growth Strategy, Sales Strategy, Product Strategy, Marketing Leadership, Chief Marketing Officer (CMO), Digital Marketing Strategy, Reporting, Data Analytics, Excel 365, Consumer Insights, Health, Consumer Products, Home Goods