John Manoogian, Finance Expert in Los Angeles, CA, United States
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John Manoogian

Verified Expert  in Finance

Finance Expert

Los Angeles, CA, United States
Toptal Member Since
June 3, 2019

John has worked in private equity and venture capital, helping startups and small businesses create external-facing financial projections for investors as well as quantify and monitor critical success drivers. He has also held management roles on two successful startup teams. John freelances for businesses that need assistance with valuation, financial projections, evaluating new projects, and performing data analysis.

Career Highlights

MBA Associate
The Riverside Company
Financial Analyst
Tallwave Capital

Education Highlights

Master of Business Administration (MBA) Degree
University of Southern California
Bachelor's Degree
University of Southern California

Certification Highlights

Case Studies

Work Experience

Finance/Data Analysis Consultant

2016 - PRESENT
  • Analyzed business models, created critical growth assumptions and cost drivers, built detailed multiyear financial projections, and constructed valuation models for startups raising early-stage capital.
  • Performed ad hoc data analysis projects for software-as-a-service (SaaS) and mobile app companies including the optimization of ad spend, analysis of user acquisition data, and the creation of pricing strategies.
  • Built a financial model and business plan for a startup media firm that raised $3 million in venture funding.
  • Created a financial projection model for a mobile gaming company that enabled the optimization of their $1+ million monthly marketing budget and leveraged the data to make product improvement decisions to enhance critical metrics.
Focus areas: Data Analysis, Fundraising, Equity Valuation

U.S. Business Development Manager

2015 - 2016
  • Helped a German-based health and fitness startup drive user growth in the U.S., analyzing KPIs to find areas where the company was most likely to grow and executing marketing strategies to accelerate registered user growth from 400,000 to 1.2+ million.
  • Executed influencer marketing campaigns that generated ROIs of 50-70% and negotiated and executed influencer partnerships that led to the acquisition of 100,000+ new users.
  • Worked with the paid marketing team to optimize advertisements for the U.S. market and to find new, unique paid acquisition channels, including Pinterest, to reach our user base.
Focus areas: Business Management, Customer Acquisition, Growth

MBA Associate

2014 - 2014
The Riverside Company
  • Performed business analytics for portfolio companies identifying $600,000+ in potential EBITDA increases via price optimization for a company with 10,000+ SKUs and $70 million in revenue.
  • Operated as a member of the deal team on potential investments across a variety of industries including consumer goods, healthcare, SaaS, and professional sports.
  • Built LBO models, wrote investment memorandums and gathered data from management and the sell-side deal team.
Focus areas: Private Equity, Mergers & Acquisitions (M&A)

Financial Analyst

2013 - 2014
Tallwave Capital
  • Created financial models for startups in Tallwave’s High Tide business accelerator, working with SaaS businesses that raised several million in seed-stage funding.
  • Generated detailed revenue, cost, and cash flow projections for new ventures and performed due diligence on the model assumptions to check business model feasibility.
  • Created valuation models and capitalization tables for pre-revenue startups to present to investors and inform their funding decisions.
Focus areas: Financial Modeling, Valuation

Director of Finance and Operations

2012 - 2013
The Veloz Group
  • Joined as the third employee and helped a bootstrap startup build the annual revenue run rate from $0 to $400,000 with a limited budget using a combination of growth hacking strategies and traditional paid acquisition channels.
  • Built operations driving new employee hires, creating operational processes for supply chain and inventory management, developing customer service processes, and working with the CTO to integrate operational procedures and technical development.
Focus areas: Operational Finance, Finance Strategy, Pro Forma Financial Statements
2012 - 2015

Master of Business Administration (MBA) Degree in Finance

University of Southern California - Los Angeles, California

2008 - 2012

Bachelor's Degree in Business Administration

University of Southern California - Los Angeles, California


Chartered Financial Analyst (CFA)

CFA Institute


Financial Modeling, Valuation, Angel/Seed Funding, Forecasting, Three-statement Modeling, Data Analysis, Revenue & Expense Projections, Five-year Projections, Startup Funding, Finance Strategy, Private Equity, Private Equity Valuation, Pro Forma Financial Statements, Operational Finance, Mergers & Acquisitions (M&A), Equity Valuation, Fundraising, Corporate Finance, Financial Planning & Analysis (FP&A), Leveraged Buyout Modeling

Output Software

Microsoft Excel, Microsoft Word, Microsoft PowerPoint

Industry Expertise

Financial Services, Exercise & Fitness, Technology, Cannabis, Healthcare, Health, Retail & Wholesale, Venture Capital

Geographic Expertise

United States, Germany, Switzerland, Spain, France, Argentina, Chile, Brazil, Mexico, Japan, South Korea, Canada, United Kingdom, Russia, Ukraine, Peru, China

Data & Analysis Software

Power Pivot, Bloomberg, Capital IQ, Microsoft Access


Startups, Software as a Service (SaaS), IT, Startup Consulting, Growth, Customer Acquisition, Business Management, Mobile, JMP, SaaS, Leveraged Buyout (LBO), Revenue Projections, Investments, Platform as a Service (PaaS)

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