Julio C. Ortiz
Verified Expert in Finance
Management Consulting Expert
Miami, FL, United States
Toptal member since February 18, 2021
Julio has diversified experience as a finance VP for multinationals based in the US and Latin America in the financing, pharmaceutical, luxury goods, and personal care sectors and distribution channels, such as retail, wholesale, and travel retail. Julio's expertise includes financial planning and modeling, investment banking, commercial real estate, fundraising, business plan development, logistics, company valuation, and strategic and visionary leadership based on innovation and creativity.
Career Highlights
Education Highlights
Certification Highlights
Case Studies
Industry Expertise
- Business Services
- Accounting Services
- HR & Staffing
- Advertising & Marketing
- Construction
- Commercial & Residential Construction
- Consumer Services
- Waste Treatment, Environmental Services & Recycling
Other Expertise
- Certified Valuation Analyst
- Financial Modeling
- Financial Planning & Analysis (FP&A)
- Fractional CFO
- Fundraising
- Loans & Lending
- Pitch Decks
Work Experience
CFO | VP of Finance
Strut Health LLC
- Supervised the outsourced accounting team, which included the tax, accounting, cash flow, and accounts payable teams that consisted of five people. Performed month-end closing. Presented the company's financial results to the board periodically.
- Established month-closing accounting procedures and budget reviews, including cash flow projections follow-ups. Reviewed all transactions in the general ledger and the correct registers in the balance sheet and profit and loss statements.
- Developed a 3-statement financial model to support the operation's controls and protections. Closely monitored cash flow projections, including key concepts as runway and burn rate. Monitored the relationship between marketing investment to income.
- Supported the development of documentation for the fundraising process, including pitch decks, company valuations, financial models, teasers, cap table controls, and other documents to support the Series A financing.
- Worked together with the data analysis team to develop the Power BI dashboards to monitor company operations (income, expenses, and investments), as well as marketing and operational results.
- Reviewed all accounts payable transactions, new suppliers' approvals, and verification of all company expenses and cost center allocations. Monitored bank accounts, credit card accounts, and lines of credit. Monitored accounts receivables modules.
- Reviewed capital expenditures and created budget policies that met the pro forma requirements. Evaluated the internal rate of return (IRR) on projected CAPEX investments. With Working Capital Management, Treasury Management is key to this initiative.
- Calculated and evaluated the business KPIs, such as the customer acquisition cost, customer lifetime value, customer churn rate, average order value, items per order, and number of clients per line of business.
- Defined capital needs and performed an analysis to reach the correct relationship between debt and equity. Kept constant contact with investors, lenders, and investment bank associates. Actively participated in the Series A processes.
- Assisted the COO and CEO on all financial, accounting, and operational matters. Supported the Series A fundraising process, including generating the company's valuation report. Advised on startup growth and development strategy.
Executive Director
Prime Wealth Development
- Provided over $800 million in debt and equity financing as well as credit analysis to clients, middle-market companies located in the US and Latin America in the past two years, including brick-and-mortar companies, SaaS, and eCommerce startups.
- Helped clients review strategic and operational plans. Some of the key topics analyzed were total addressable market, pricing strategies, volume/price mix, required organization, CAPEX, KPIs, SMG&A. Prepared clients for credit analysis review.
- Built over 30 business plans for clients. As a management consultant, guided startups and middle-market companies in the eCommerce, SaaS, retail, manufacturing, and wholesale fields to review their financial projections, KPIs, and business plans.
- Financed companies looking for different debt and equity financing types: SBA loans, USDA loans, equipment financing, commercial real estate loans, factoring, unsecured lines of credit, international trade finance, and bridge loans.
- Provided financing to companies in different development stages: franchise, startup, growth, and mature stage. The types of investors were angel, seed, series A, B, and C, private lenders, corporate lenders, and family offices.
- Financed commercial real estate projects such as ground-up construction, fix-and-flip property stabilization, and income-producing projects for $600+ million in the last two years, including purchases, refinancing, and cashouts in the US and abroad.
- Helped startup clients target the best debt/equity ratio and decide between seed, venture capital, or debt financing by using Monte Carlo simulations to analyze the optimum capital-raising strategy, LBO, and quality of earnings analysis.
- Assessed the valuation of target companies by developing and analyzing financial and valuation models (DCF/comparables and precedents) for buy/sell transactions. The clients were in the renewable energy and tech industries.
- Developed three-statement financial models, including dashboard and data visualization tools, and created pitchbooks for client companies (SaaS and eCommerce startups) looking for fundraising in the equity, debt, and mezzanine space.
- Performed an LBO analysis for four different clients: logistics, food, pharmaceutical, and energy. All of them required significant financing, using the company's assets being acquired and the assets of the acquiring company as collateral.
Financial Modeling Expert
Cutina Group, Inc.
- Developed a three-statement financial model, including Waterfall analysis to help management define exit strategies and perform feasibility analysis. This project contemplated a ground-up construction project.
- Created Waterfall analysis completely for a project of constructing a hotel and defining XIRR returns to general partners (GP) and limited partners (LP). Defined exit strategies considering key concepts such as discounted cash flows, net present value of investment, and IRR.
- Completed development of dashboards, KPIs, and sensitivity analysis related to the project. Analyzed key variables such as CAP rates, exit year, investment % per GP or LPs, and debt amortization.
- Developed a pro forma financial model, including the analysis of debt and terms to be negotiated with debt providers.
- Defined sources and uses tables, depending on different scenarios.
Modeling Expert (Healthcare)
Applied biological laboratories inc
- Developed a three-statement model with a 10-year projection (three years of history). The model included scenarios and sensitivity analysis. Included dashboards and KPIs module. Also included a DCF valuation module (based on EBITDA).
- Worked on the financial model, including a budget module. It permitted the control of monthly projections vs. actual results.
- Worked on the financial model, allowing the end user (CFO) to update the model in the future with new actuals and projections.
Fractional CFO
Voltea, Inc
- Implemented a 13-week report of cash flow controls, considering accounts receivables, accounts payables, inventory purchases, payroll expenses, and major cash flow drivers.
- Reviewed accounts receivables, being able to collect over $250,000 in accounts that were not being collected.
- Cleaned 2022 accounting books and updated accounting registers to YTD activities.
- Established month-end and closing procedures; redesigned workflow for A/P, A/R, inventory, and production.
- Developed a three-statement financial model to support the financial planning and fundraising processes, including financial ratios, scenarios, and sensitivity analysis. Assisted in developing Private Placement Memoranda.
- Implemented strong controls in cash management, accounts payables, and accounts receivables cycles, improving AP and AR aging register quality.
- Liaised with the company's board of directors on the best business model approach, analyzing international expansions, products, and cost scenarios.
- Supervised payroll and benefits, including expense reports.
- Managed the Treasury function, including 13-week and longer-term cash flow projections, and supervised working capital and CAPEX cash flow requirements.
Financial Modeling Expert
Cutina Group, Inc.
- Developed waterfall investment projections, considering general and limited partner returns. The model considers the impact of different debt/equity scenarios and the corresponding returns to the investors under each scenario, and the impact on the project's cash flow.
- Developed a discounted cash flow financial model, permitting the client to update the key variables that impact the project's internal rate of return (IRR) and net present value (NPV), including variables of the construction budget. The model includes sensitivity analysis and scenario modeling.
- Reviewed and updated the client's previous financial models providing quality control processes to existing ones and enhancing previous models' capabilities. This included the corresponding dashboards.
Finance Vice President for Latin America
Chanel
- Restructured administrative and sales processes using project and change management techniques by implementing a new ERP (Dynamics AX) and downsizing staff by 5%, which reduced administrative processing times by 20%, including pricing strategies.
- Led—as a managing director and COO (2 years)—the opening of a new subsidiary in Brazil, achieving sales of $20 million despite the cultural differences and extreme complexity of starting businesses and operations. Reported to the board of directors.
- Implemented a system, including pricing models, to control advertising expenses and demonstrations to our clients based on techniques of auditing and effective communication, and achieved savings of 30% (from $10 to $7 million annually).
- Redefined processes that reduced the finance department's costs by 25% (from 16 to 12 people) and lowered payroll expenses by $120,000 annually while maintaining performance levels. Included the redesign of the FP&A team in Latin America.
- Linked the processes of evaluation and measurement of staff performance to the company's strategic objectives, achieving a "Great Place to Work" certification and increasing staff approval rates from 66% to 82%.
- Evaluated key performance achievements such as operational execution, cash flow, liquidity measures, return on investment, the performance of product/market lines, and measurement of working capital with the yearly budget/monthly forecasting reviews.
- Created and defined the regulatory affairs department parameters to manage product registration processes, reviewing the entire network of Latin American suppliers and reducing expenses by 22% ($300,000).
- Institutionalized a return-on-investment analysis which reduced unprofitable markets by 5% ($1.5 million), product portfolio (10% of SKUs), investment ($1 million or 95%), and fixed assets ($1 million) and improved net earnings by 1%.
- Created the eCommerce strategy for the Brazilian subsidiary. Defined the company's website, eCommerce, and distribution scheme. This opened a new sales channel for the company, which increased sales by 15% for the perfume and cosmetics product lines.
- Developed working capital and cash flow projection models for the distribution operation. Demonstrated to the management the impact of their decisions on operations and company profitability. Developed the pricing model for the price/volume analysis.
Managing Director
Drogueria Ramon Gonzalez Revilla
- Redefined a sales strategy by setting specific goals/commission plans per salesman, area, and territory, which increased sales by 20%. Eliminated loss-making businesses/product lines, which improved profitability by $500,000; also built pricing models.
- Prepared and presented company results vs. budget to the board of directors. Participated as part of the board in defining strategic plans by analyzing market trends and the company's objectives.
- Redesigned processes in the warehouse by using barcodes, improving material flow, and implementing KPIs that reduced order delivery times to less than 24 hours, both for pharmaceutical products and fast-moving consumer goods.
- Renegotiated purchase agreements and payment terms with major suppliers of consumer packaged and pharmaceutical products, improving working capital and reducing inventories by 15%.
- Negotiated the inclusion of three new pharmaceutical laboratories, reinforcing the firm's offer and product portfolio.
- Renegotiated lines of credit with banks and creditors, reducing financing expenses by 10%.
- Developed the company's website, eCommerce strategy, and implementation, which involved selling direct-to-consumer pharmaceuticals and consumer goods. This helped develop a new sales channel (online sales), increasing overall sales by 8%.
- Implemented routes control software to make the routes of the sales and distribution teams more efficient, reducing transportation expenses by 10% and increasing productivity (visits to clients) by 25%.
- Developed a fast-track process for fast-moving consumer goods (FMCG), linking key customers' inventory levels and sales to the firm's information system and creating pull demand which reduced inventory levels by 8% and time to market times by 15%.
- Implemented a dashboard of key performance indicators in the areas of logistics, warehousing, distribution, and after-sales processes—improving communication and aligning the department's goals and objectives.
Operations Vice President
Chanel
- Redesigned the demand-planning process by implementing new software, analyzing inventories and sales data, reducing inventories of direct products by 20%, and improving the fill rate (from 91% to 97%), and forecasting accuracy (from 50% to 80%).
- Optimized the design and layout of the warehouse, using Monte Carlo simulations and techniques of material flow analysis and times and movements, achieving a reduction of 10% of staff and decreasing order time from 30 to five days.
- Reduced excessive and obsolete inventory of $4 million by developing new follow-up processes for monitoring inventory levels throughout the corporation, thus reducing working capital.
- Redesigned the import-and-export freight strategy by looking at alternative shipping methods and new routes and negotiating directly with airlines and shipping companies, achieving a reduction of 15% ($300,000).
- Reduced the cost of supplies by 15% ($150,000) by establishing an approved bids-and-suppliers scheme and developing an activity-based cost accounting scheme in the operations department, spotting efficiencies in the packaging and logistics processes.
- Reviewed completely the supply chain—improving key performance indicators in transportation (air vs ocean), import processes, warehousing, customer service, and transportation to clients in Latin America, the US, and Canada.
CFO
Bristol-Myers Squibb
- Implemented the BPCS information system and later implemented SAP. Developed the cost accounting module based on activity-based costing per cost center.
- Hired and trained the accounting and finance teams in Central America (over 30 professionals).
- Reduced inventory level by 15% and improved customer satisfaction by implementing a new forecasting and purchasing system.
- Implemented a cost-of-money methodology to control and promote efficiency in managing the working capital.
- Led the development of a CAPEX of $40 million in the firm's distribution center in Panama.
- Implemented the SOP book for our affiliates in Central America. Mainly based on cost centers and product costing. Analyzed and restructured the operational workflows of these areas.
- Spearheaded the budget standardization project for all Latin American affiliates, including Argentina, Brazil, Ecuador, Colombia, Panama, Guatemala, and Mexico. Developed pricing strategies based on dynamic pricing models.
- Developed the cash flow models used to implement a structured approach to cash flow modeling in 11 subsidiaries of the Americas region in FP&A. The models were developed based on Monte Carlo simulations.
- Implemented a monthly rolling cash flow forecast as the base for the yearly budgeting process. Redesigned the FP&A processes and led such initiative in the Latin America sites.
- Redesigned the treasury functions of the Latin America subsidiaries based on the financial planning and analysis and working capital management.
Investment Banking Manager
H.S.B.C. Bank
- Built various types of financial models to value debt and equity for mergers, acquisitions, and capital raising transactions, totaling over $2 billion of transactions analyzed. The transactions were in venture capital, private equity, LBO, and M&A.
- Analyzed private equity transactions, M&A, venture capital, and valuations transactions. Primary responsibility was to provide opinions on proposed transactions to the bank, including equity research, capital structure, and leveraged finance.
- Prepared and reviewed materials used in clients' financing, including investment memoranda, management presentations, and pitchbooks. Created over 20 pitchbooks and related presentations, including concepts like an exit strategy.
- Developed relationships with new and existing clients to expand the business. Over 20 transactions worth more than $600 million were closed based on recommendations. Dealt directly with HNWIs, managing investor relations and reporting.
- Performed due diligence, research, analysis, and documentation of live transactions and evaluation of financial services for venture capital, LBO, and M&A. Participated in both buy-side and sell-side M&A transactions.
- Created presentations and investment memoranda for client portfolios with an affinity for current events, critical issues, and relevant news. These presentations were based on proper due diligence techniques. Presentations to PE and family offices.
- Launched the CRE analysis department, reviewing business plans and pitch decks for residential, logistics, environmental, and hospitality projects. $1.5 billion was analyzed, and the bank approved project financing for $600 million.
- Prepared financial dashboards detailing KPIs for the industries being analyzed. Composed investor reports and kept HNWI informed of the progress of their investments and the performance of their asset allocation strategy.
- Implemented a credit analysis of companies, evaluating the financial performance data of a corporate borrower to determine the reliability of cash flow projections to meet the debt payments. Defined required collaterals to reduce risk to investors.
Education
Diplomado in International Commerce
Universidad Latinoamericana de Comercio Exterior (ULACEX) - Chile
Master's Degree in Finance
Universidad Latinoamericana de Ciencia y Tecnologia - Panama
Master of Business Administration (MBA) Degree in Marketing
Universidad Latinoamericana de Ciencia y Tecnologia - Panama
Certifications
Private Equity Certificate Program
Wharton School of Business
Chartered Investment Banking Analyst
New York Institute of Finance
Corporate Finance and Valuation Methods Professional
New York Institute of Finance
M&A Professional Certificate
New York Institute of Finance
Certified Valuation Analyst (CVA)
National Association of Certified Valuators and Analysts
Mergers & Acquisitions
Columbia University
Financial Modeling Professional
New York Institute of Finance
Credit and Credit Risk Analysis Professional Certificate
New York Institute of Finance
Financial Modeling & Valuation Analyst (FMVA)®
CFI Institute
Skills
Finance
Financial Systems, Fundraising, Debt Raises, Private Equity, Financial Modeling, Financial Planning & Analysis (FP&A), Cash Flow Modeling, Valuation Modeling, Accounting, Forecasting, Mergers & Acquisitions (M&A), Startup Funding, CFO, Credit/Debt, Equity Financing, Revenue & Expense Projections, Capital Raising, Equity Raises, Corporate Finance, Three-statement Modeling, Budgeting, Finance Strategy, Discounted Cash Flow (DCF), DCF Valuation, Valuation, Valuation Multiples, Leveraged Buyout Modeling, Asset-based Lending, Lending, P&L Forecasting, Profit & Loss (P&L), Corporate Treasury, Pro Forma Financial Statements, Debt, Secured Loans, M&A Modeling, M&A (Buy-side), Market Research, Free Cash Flow (FCF), Cash Flow Forecasting, Cash Flow, Venture Funding, Data Analysis, Monthly Recurring Revenue (MRR), Venture Debt, Pricing, Consumer Lending, Fixed Asset Lending, Debt Structuring, Term Loans, Debt Restructuring, Debt Analysis, Debtor & Creditor Management, Due Diligence, Investment Memoranda, Property Investment, Financial Reporting, Price Analysis, Financial Advisory, Project Finance, Credit Analysis, Credit Risk, Private Credit, Credit Control, Cost of Debt, Senior Secured Debt, Cost of Capital, Controller, Asset Valuation, Equity Valuation, Valuation Analysis, Risk Models, Risk, Credit Evaluation, Credit Reviews, M&A (Sell-side), M&A Reporting, Cross-border M&A, Seed Fundraising, Equity Research, Equity Capital, Capital Structure Analysis, Capital Structuring, Capital Structure Optimization, Projected Cash Flow, Series A, Profitability Analysis, Profitability Optimization, IFRS Adjustments, IFRS Audit Planning, Intangible Asset Valuation, Cost Reduction & Optimization (Cost-down), 13-week Cash Flow, Revenue Modeling, Balance Sheets, Statement of Cash Flows, Working Capital Management, Capital, Weighted Average Cost of Capital (WACC), Comparable Company Analysis, Liability Valuations, Pre-revenue Valuation, Private Company Valuation, Certified Valuation Analyst, Contingent Valuation Method, Private Banking, Five-year Projections, Investment Return Scenario Analysis, Net Debt Analysis, Cash Management, Year-end Accounts, ROI, Financial System Implementation, Taxation, M&A Earn-out Agreements, Financial Options, Annual Tax Returns, Tax Planning, 409A Valuation, International Finance, Private Equity Valuation, Equity Research Analysis
Output Software
Microsoft Excel, Microsoft PowerPoint, Google Sheets
Data & Analysis Software
Financial Data, QuickBooks Online, Xero Accounting, Intuit QuickBooks
Industry Expertise
Logistics, Commercial Real Estate, Real Estate, Transportation & Shipping, Healthcare, Apparel & Accessories, Retail & Wholesale, Consumer Products, Pharmaceuticals, Residential Real Estate, Hospitality, Real Estate Development, Renewable Energy, Venture Capital, International Trade, Intermodal Transport, Agriculture
Geographic Expertise
United States
Other
Microsoft 365, Marketing, Finance, Administration, Profit Optimization, Business Plan Consulting, Warehouse Management, Warehouse Operations, Purchasing, Inventory Management, Business Planning, Investment Banking, Pitch Decks, Startups, Interim CFO, Loans, Reporting, Financing, Debt Financing, Pitch Deck Consultant, Cash Flow Analysis, Cash Flow Management, Pitch Books, Direct to Consumer (D2C), Business Modeling, eCommerce, Data Visualization, Supply Chain Management (SCM), FMCG, Business Models, Key Performance Indicators (KPIs), Fundraising Consultant, Fintech, Fintech Consultant, Loans & Lending, Commercial Lending, Leveraged Buyout (LBO), Business to Business (B2B), FPA, Treasury, Business Strategy, Excel 365, Investment Analysis, Investment Modeling, Monte Carlo Simulations, SaaS, Enterprise SaaS, B2C, B2B, Business to Consumer (B2C), Market Research & Analysis, Consumer Marketplaces, Waterfall Modeling, US GAAP, Early-stage Venture Capital, Financial Forecasting, Fractional CFO, Cost Accounting, Activity-based Costing, Product Costing, Costing, Data Analytics, Supply Chain, Early-stage Funding, Startup Consulting, SBA, Management Consulting, Joint Ventures, Commercial Real Estate Finance (CREF), Business Analysis, Business, Business Loans, Term Sheet Negotiations, Term Sheets, Term Sheet Advisory, Investments, Investment Funds, Investments & Risk Management, Investment Manager, Alternative Investments, Investment Research, Board Work, Board Reporting, Board Presentations, Pricing Models, Excel Expert, Business Development, Financial Analysis, Project Management, Luxury Industry, Exit Strategy, Growth Strategy, Finance Director, High Net Worth Individuals (HNWI), Investor Relations, Investor Reporting, Dashboards, Financial Reporting Dashboards, Financial Data Analytics, Risk & Compliance, Credit Policy, Manufacturing, Credit Ratings, Debt Issuance, Debt Collection, Corporate Planning, Controllership, Interim Financial Controller, Financial Controlling, Control & Cost Analysis, General Ledgers, Sensitivity Analysis, Metrics, Key Performance Metrics, Modeling, DCF Modeling, Operations, Chief Operations Officer (COO), Contract Manufacturing, Loan Valuation, Risk Systems, Credit Modeling, P&L Management, P&L Analysis, P&L Responsibility, M&A Pipeline Management, Change Management, Business Transformation, Communication, People Management, Corporate, Startup Growth Strategy Development, Due Diligence Consultant, Leveraged Finance, Leverage Analysis, Leveraged Credit, Equity Investment, M&A Due Diligence (Financial), Acquisitions, Strategy, M&A Strategy, Real Estate Investment Trust (REIT), Discounted Cash Flow Analysis, Project Budget Management, Xero, Dashboard Design, Fundraising Strategy, Part-time CFO, Virtual CFO, Accounts Payable, Chart of Accounts, NACVA, M&A Value Creation, Investment Strategy, Investment Consulting, Investment Committee Advisory, M&A Valuation (DCF), Month-end Processes, Monthly Close Process, IFRS Financial Reporting, Disclosures for IFRS Reporting, Group Reporting IFRS, IFRS Consolidation, Telehealth, Telemedicine, Healthcare Sales, Medical Software, Small & Medium-sized Enterprises (SME), Small Caps, Small Business Management, Investment Cases, Corporate Strategy, Corporate Governance, Cost Reduction, Reorganization, Sourcing, Target Operating Models, Vendor Selection, Vendors & Suppliers, Vendor Management, Annual Reports, COO, Operational Flow, Process Optimization, Team Management, System Optimization, Operational Workflow, Financial Operations & Processes, Business Restructuring, Teams, Excel Modeling, Financial Ratios, Business Model Strategy, Retail Strategy, Retail Management, Scenario Analysis, Revenue Projections, Equity, EBITDA, Annual Budgets, Quality of Earnings, Waterfall Methodology, Precedent Transaction Analysis, Bookkeeping, Buyouts, Buy-side, Sell-side, Liquidation Valuation, Relative Valuation, Construction Estimation, Investment Capital Raising, Private Equity Consultant, Pitch Preparation, Five-year Plans, Scenarios, Accounts Receivable, Discount Rate Analysis, NPV Calculation, NPV, Return on Invested Capital (ROIC), Treasury Management, Treasury & Liquidity Management, Strategic Planning, Strategic Planning & Execution, Supply Chain Operations, Logistics & Supply Chain, Compliance, Financial Systems Development, Financial System Health Checks, Teasers, Investor Presentations, Financial Presentations, Microsoft Dynamics AX, Human Resources (HR), Information Systems, Software as a Service (SaaS), Cohort Analysis, Microsoft Power BI, Bonds, Subscriptions, Subscription Pricing, Corporate Tax Planning, Payroll & Benefits, Private Placement Memoranda, International Commerce, International Affairs, International Expansion, Operational Efficiency Improvement, Restructuring, CAPEX Budgeting & Inventory Management, Consumer Packaged Goods (CPG), Budget Modeling, Financial Investment Structuring, Pricing Plans, IRR, CIM
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