Kipp is available for hire
Hire KippKipp Johnson
Verified Expert in Finance
Management Consulting Expert
Location
San Francisco, United States
Toptal Member Since
September 30, 2022
Kipp has 10+ years of experience in growth strategy and product management. As the global head of growth at Tribal Credit, he multiplied revenue and transaction volume by ten in the first 12 months. Before Tribal, Kipp worked at Capital One, where he handled the marketing technology stack, serving over 20 million customers and driving $100+ million in annual value. Kipp also spent five years at McKinsey & Company advising executives at Fortune 100 companies on their commercial strategies.
Career Highlights
Global Head of Growth
Tribal Credit
Engagement Manager
McKinsey & Company
Education Highlights
Master’s Degree
Stanford Graduate School of Business
Case Studies
Expertise
Work Experience
Global Head of Growth
2021 - 2022
Tribal Credit
- Multiplied transaction volume and revenue by ten in 12 months through introducing a working capital financing product and launching localized products in Brazil, Colombia, Chile, and Peru.
- Facilitated board meetings and investor presentations, including those held with SoftBank Latin America Fund for Tribal's Series B raise.
- Launched Tribal's corporate development and ventures team, which succeeded in acquiring PayKii and making investments in two other regional fintech companies.
- Implemented OKRs to accelerate new growth strategies across functions as the company scaled from 100 to 500 people in 12 months, resulting in a 50% increase in leadership team decision throughput and a 25% improvement in employee engagement.
Focus areas: Growth, Growth Strategy, Mergers & Acquisitions (M&A), Venture Funding, Sales & Channel Enablement, Partnerships, Marketing, Marketing Strategy, Sales Strategy, Sales & Marketing, Growth Strategy Consultants, Business Strategy, SaaS, Market Research, Total Addressable Market (TAM), Market Research & Analysis, Market Sizing, Market Segmentation
Senior Director of Product Management and Marketing Technology Lead
2017 - 2021
Capital One
- Built the product strategy for the marketing technology stack, optimizing $2+ billion in annual marketing spending.
- Took care of data architecture, portfolio roadmaps, external partnerships, vendor procurement, and platform resilience.
- Modernized personalization platforms and tactics, including next-best-offer engines, dynamic creative ads, and advanced attribution, driving approximately $100 million in run rate profits and $1 billion in exposure.
- Handled Capital One's website and the messaging platform, which drives new business and supports customer servicing for the company. The website serves 30+ million visitors monthly, and the messaging platform delivers 1+ billion messages.
- Managed an organization of 200 developers, product managers, designers, and analysts, improving associate engagement scores by 50% and reducing attrition by 30% in the first year.
- Selected as one of only 27 people across the company to participate in Capital One's premier credit leadership training program offered by the Advanced Credit College in 2018.
Focus areas: Marketing, Marketing Technology (MarTech), Business, Web & Mobile Applications, Customer Lifetime Value, Content Marketing, Email Marketing Automation, Personalization, Regulatory Compliance, Marketing Strategy, Sales & Marketing, Business Strategy, Surveys
Engagement Manager
2015 - 2017
McKinsey & Company
- Consistently rated "Distinctive," the highest possible rating and top 10%. I was also a finalist for the Dallas Office Annual Inspirational Leadership and Service Award.
- Developed an apparel retailer's five-year international expansion strategy, including regional diligence, supply chain analysis, go-to-market strategy, and partnership prioritization for joint ventures.
- Created a new method for commercial organization redesign and implemented it with a Fortune 100 client, resulting in a 20% cost reduction while maintaining sales capacity. This approach was then labeled "practice recommended" within McKinsey.
- Transformed the go-to-market strategy for a Fortune 500 telecommunications company, including revised customer segmentation, valuation models, salesforce compensation, and organizational design.
- Led the design and rollout of a pricing optimization software product for a Fortune 100 company that resulted in $500 million incremental profit over two years.
Focus areas: Marketing, Sales, Growth, Business, Growth Strategy, Commercial Strategy, Organizational Design, Change Management, Analytics, Consulting, Marketing Strategy, Sales Strategy, Sales & Marketing, Growth Strategy Consultants, Business Strategy, SaaS, Market Research, Total Addressable Market (TAM), Market Research & Analysis, Market Sizing, Market Segmentation, Surveys
Business Analyst
2010 - 2013
McKinsey & Company
- Led a pricing optimization strategy for a top US-based apparel retailer.
- Facilitated executive workshops to develop a five-year strategy for a US-based hospital network.
- Developed and led the Excel and analytics training programs for new analysts joining the company.
Focus areas: Pricing, Analytics, Strategy, Consulting, Business Strategy, Market Research, Total Addressable Market (TAM), Market Research & Analysis, Market Sizing, Market Segmentation, Surveys
Management Consultant
2007 - 2010
Self-employed
- Built analytics software in partnership with an American university to aid in research related to solar projects and agriculture.
- Collaborated with a music production company to develop new business partnerships with conservatories and orchestras in Switzerland and Italy.
- Developed marketing websites for multiple performing artists.
Focus areas: Pricing, Analytics, Strategy, Consulting
Education
2013 - 2015
Master’s Degree in Business Administration (MBA)
Stanford Graduate School of Business - Palo Alto, California, USA
2003 - 2007
Bachelor's Degree in Music
University of Southern California - Los Angeles, California, USA
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