Kresimir is an entrepreneur and CFO with more than two decades of experience in growth-stage startups and large corporations. He's worked in the retail, eCommerce, telecom and construction industries, most recently managing the restructuring and sale of a $40 million company to a strategic investor. Freelancing expands Kresimir's network and allows him to bring his expertise as a CFO to growing and mature businesses worldwide.
Implemented a new reporting and KPI performance tracking system which enabled a 20% reduction in fixed costs.
Reduced costs by 20% by optimizing employee-related expenses, renegotiating the supplier terms, improving the processes, and reducing the days in inventory from 120 days to under 100.
Created new NPV-based store location selection models which increased the success rate of new stores from 70% to 90%.
Implemented new compensation programs including variable pay structures that tied compensation to the revenue and profit performance of individual business units which helped to reverse negative sales trends and drive more than 8% growth.
Built a three-statement financial model that contributed to an 8% increase in sales and a 20% reduction in direct costs.
Rewards programs and sales incentive schemes are necessary for any business that operates outbound customer acquisition channels. They encourage certain behavior and that, if poorly constructed, can lead to perverse results and conflicting interests. Creating a holistic plan that stimulates positive company-wide behavior is an art that has huge benefits.
Certified Master of Business Administration (CMBA) degree in General Management