Leticia Bordoni, Finance Expert in Amsterdam, Netherlands
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Leticia Bordoni

Verified Expert  in Finance

Bio

Leticia is a consultant with a 16-year business career working with some of Europe's most well-respected startups, such as GoCancel, APC, Moonshot Switzerland, and Panama's Swatch Group. As a strategic thinker who cares deeply about personal and professional relationships, she became an expert in growth strategy, digital transformation, and operational improvement topics. Leticia enjoys freelancing because it lets her meet many fascinating entrepreneurs and investors.

Career Highlights

COO
Moonshot.ch
Entrepreneur
PAUSE Fashion Hub

Education Highlights

Master of Business Administration (MBA)
National University of Rosario
Bachelor's Degree
UAI Universidad Abierta Interamericana

Certification Highlights

Case Studies

Work Experience

COO

2022 - PRESENT
Moonshot.ch
  • Oversaw daily operations of the company and the work of IT, Marketing, sales, finance, and other executives. Improved and extended the company's existing procedures and processes.
  • Designed and implemented business strategies, plans, procedures, and processes. After a 1-month screen check, I re-organized the sales team and set sales targets and expansion plans.
  • Set comprehensive goals for performance and growth and OKRs, growing the team's performance by more than 20%.
Focus areas: Structure, Operations, Agile Development, Budgeting Consulting, Reporting, Business Strategy, Sales & Operations Planning (S&OP), Commercial Finance, Luxury Industry, Change Management, Digital Brand Design, Program Management, Fundraising, Investment Funds, Private Equity, Chief Operations Officer (COO), Business Operations, Startup Development, Agile Development, Management Consultants

Head of Operations

2021 - 2022
GoCancel
  • Developed the strategic plan, including market analysis, competitive landscape, and business plan, for the company's expansion plan in the European market.
  • Led the strategy and project management for cancellation service and APIs of a €1 million consumer business.
  • Managed and built 10+ direct reports by implementing and measuring KPIs.
  • Worked closely with the CTO, CEO, finance, marketing, sales, and customer success teams to coordinate projects and update forecasts and budgets.
  • Led a team of marketing, visual design, and operations covering eight European countries in which the websites were present.
  • Developed annual budgets and plans to meet the objectives of the 3-year strategy to support annual budgets.
  • Hired and onboarded new employees and set their productivity by implementing and measuring KPIs.
Focus areas: Operations, Objectives & Key Results (OKRs), Business Strategy, Dashboard, Business to Business (B2B), Business Planning, APIs, Human Resources, Virtual Coaching, COO, Asana, Jira, Confluence, Google Analytics, International Affairs, Project Leadership, Management, Design Thinking, Growth Marketing, Systems Thinking, Key Performance Indicators (KPIs), Customer Experience Management, Business Development, Brand Marketing, Reporting, Annual Budgets, Client Presentations, Brand Management, Business Operations, Agile Development, Management Consultants

Entrepreneur

2015 - 2020
PAUSE Fashion Hub
  • Partnered with a UN initiative—Fashion 4 Development (F4D)—to produce an educational event during the London Fashion Week with more than 200 attendants.
  • Managed events globally, including hiring, training, and coordinating with international teams and partners as needed. Identified and secured event partnerships, fostering strong relationships with key stakeholders and partners.
  • Evaluated the cost-benefit analysis of events to ensure alignment with business objectives and budget constraints. Provided detailed ROI reports for each event, ensuring ongoing evaluation of performance and effectiveness.
  • Originated, structured, and marketed multiple projects and teams worldwide from A to Z.
  • Advised startups on how to internationalize their brand and provided advice on funding strategies.
  • Coordinated all logistical aspects of events, including venue selection, vendor management, and on-site execution in New York, London, Barcelona, Paris, Brussels, and Amsterdam, managing a team of more than 300 creatives.
Focus areas: Event Management, Fashion & Beauty, Sustainable Development, Art Direction, Web Marketing, Customer Experience Management, Business Development, Business to Business (B2B), Entrepreneurship, Business Planning, Asana, HubSpot Development, Photoshop, Miro Development, Wix Development, Shopify, Google Analytics, International Affairs, Information Logistics, Project Leadership, Management, Growth Marketing, Systems Thinking, Key Performance Indicators (KPIs), Objectives & Key Results (OKRs), Business Strategy, Human Resources, Virtual Coaching, Branding, Sales, Brand Marketing, Social Media Marketing, Reporting, Sales Training, Client Presentations, Marketing Design, E-commerce marketing, Photography, Brand Management, Digital Brand Design, Program Management, Chief Operations Officer (COO), Business Operations, Market Research Analyst, Startup Development, Sales Strategy, Agile Development, Management Consultants, Growth Strategy

Regional Brand Manager for LATAM

2012 - 2013
Swatch Swiss Watches
  • Planned and executed all communications and media actions on all channels, including online and social media within the Central American region for the Swatch brand.
  • Optimized the franchise retailers' sales and profits, ensuring that retail stores and online stores were stocked with the right products in the right quantities. Arranged and maintained product displays, priced products, and monitored the inventory.
  • Supervised and guided the opening of a Swatch store in Guatemala. Trained the sales team about Swatch brand guidelines and managed the definition of the sales plan.
  • Collaborated with other departments such as finance, marketing communications, sales, and logistics to ensure a strategic overview of the business and future market opportunities were aligned.
  • Analyzed the sales data to identify best-selling lines and develop promotional strategies in all the Swatch stores in Central America.
  • Created and improved partnerships with regional franchisers and POS to improve margins and meet high uptime standards in seven countries.
  • Controlled and managed visual merchandising in all stores and ensured it met the VM guidelines. Executed change of window animation for all stores following the brand guidelines.
  • Was responsible for the budget, balance sheet, and income statement for the division in collaboration with controlling.
Focus areas: Branding, Sales, Brand Marketing, Brand Management, Social Media Marketing, Reporting, Business Planning, Brand Marketing, Annual Budgets, Sales Training, Client Presentations, Market Fit, Google Analytics, Import Costing, Information Logistics, Export Shipment Handling, Project Leadership, Management, Systems Thinking, Key Performance Indicators (KPIs), Objectives & Key Results (OKRs), Business Strategy, Business to Business (B2B), Virtual Coaching, Fashion & Beauty, Web Marketing, Entrepreneurship, Marketing Design, Program Management, Sales Strategy

Commercial Manager of Luxury Cosmetics

2011 - 2012
CDIMEX
  • Developed the growth strategies for two own-house brands. Conducted market research, interviews, and analysis and evaluated customer journey and luxury beauty pipeline to create the expansion plan from fewer than ten stores to over 200.
  • Partnered with the national sales director in managing a team of business managers, beauty advisors, and selling specialists, covering hiring, coaching, and training processes.
  • Provided regular coaching conversations with the retail team members, including monthly touch bases, performance, productivity, and client relationships, and ensured they met the KPIs.
  • Supported the senior commercial manager in developing a 3-year vision and strategy for selected retailers. Reviewed progress annually using KPIs to ensure delivery was on track and recommended changes as appropriate.
Focus areas: Business to Business (B2B), Business Planning, Marketing Design, Import Costing, Commerce, Virtual Coaching, Google Analytics, Information Logistics, Export Shipment Handling, Project Leadership, Management, Key Performance Indicators (KPIs), Business Strategy, Event Management, Fashion & Beauty, Entrepreneurship, Sales, Reporting, Brand Marketing, Sales Training, Client Presentations, Brand Management, Luxury Industry, Cosmetics, Sales Strategy

Key Account of Commercial Department

2008 - 2011
ARNEG
  • Managed the most significant account in Chile and Peru, coordinating imports from Italy and Argentina that brought 60% of the company's revenue.
  • Attended the business and technical training at the Italian office, covering topics such as foreign commerce and engineering methods and processes in Bergamo, Italy.
  • Completed ad-hoc requests from prospective clients in Latin America.
  • Collaborated with the commercial and technical executives to build product vision and overall roadmap for delivery.
Focus areas: Customer Success, Product Sales, Technical Design, Technical Support, AS400, Initial Security Offering (ISO), Commercial Law, Engineering, Italian

Export Manager

2007 - 2008
ETMA
  • Managed 70% of the company revenue by leading the export department of goods and ensuring compliance with all organizational policies and procedures with export authorities for all required countries.
  • Established policies and procedures for accounting, controls, tax, transfer pricing, insurance, and logistics, saving 20% on sales costs.
  • Designed and implemented export strategies and activities to ensure adherence to project requirements.
Focus areas: Export Shipment Handling, Costs, Pricing Plans, Financials, Customs & Tariffs, Pitch Presentations, Information Logistics, Financial Calculations

Export Logistics Coordinator

2006 - 2007
Basso
  • Coordinated efficiently worldwide logistics distribution with an important representatives network and distributors in more than 33 countries on five continents.
  • Managed the commercial documentation and international logistics for customers such as Ferrari, Harley Davidson, Peugeot, and Kawasaki.
  • Supervised, controlled, and managed the procedures corresponding to customs documentation on average, 25 exports daily.
Focus areas: Export Shipment Handling, Import Costing, Information Logistics, Project Coordination, Planning, Sustainable Development, Trading, Trade Shows, Customs & Tariffs
2015 - 2017

Master of Business Administration (MBA) in International Trade

National University of Rosario - Rosario, Argentina

2000 - 2005

Bachelor's Degree in International Business

UAI Universidad Abierta Interamericana - Rosario, Argentina

MARCH 2022 - PRESENT

Digital Leadership Certificate

Growth Tribe

Finance

Private Equity, Import Costing, Market Research Analyst, FP&A, Fundraising, Trade Finance, Budgeting Consulting, Data Analysis, Commercial Finance

Output Software

Excel Development, Photoshop, Jira

Industry Expertise

Sales & Marketing

Other

Asana, Wix Development, Shopify, Information Logistics, Project Leadership, Management, Systems Thinking, Key Performance Indicators (KPIs), Objectives & Key Results (OKRs), Business Strategy, Business Planning, Virtual Coaching, Event Management, Fashion & Beauty, Business Development, Entrepreneurship, Brand Marketing, Brand Management, Social Media Marketing, Sales Training, Client Presentations, E-commerce marketing, COO, Investment Funds, Chief Operations Officer (COO), Business Operations, Startup Development, Sales Strategy, Agile Development, Growth Strategy, Miro Development, Google Analytics, Export Shipment Handling, Design Thinking, Growth Marketing, Dashboard, Business to Business (B2B), Human Resources, Branding, Sales, Reporting, Brand Marketing, Annual Budgets, Marketing Design, Agile Development, Photography, Business Setup, Zendesk Development, Cryptocurrency, Balance Scores, Global Distribution Strategy, Small Business Consulting, Change Management, Digital Brand Design, Program Management, Management Consultants, HubSpot Development, Confluence, International Affairs, Operations, APIs, Sustainable Development, Art Direction, Web Marketing, Customer Experience Management, Commerce, Costing, Commercial Law, Incoterms, Initial Security Offering (ISO), Market Fit, Economics, Politics, Consumer Packaged Goods (CPG), Product Sales, Negotiation, Leadership, Digital Marketing, Market Disruption, Inventory, Balance Scorecards, UX Development, Web UX Design, Web Development, Storytelling Design, Brand Marketing, Visual Design, Customer Success, Technical Design, Technical Support, AS400, Engineering, Italian, Costs, Pricing Plans, Financials, Customs & Tariffs, Pitch Presentations, Financial Calculations, Project Coordination, Planning, Trading, Trade Shows, Structure, Luxury Industry, Sales & Operations Planning (S&OP), Cosmetics

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