Marcello Sasso, Finance Expert in Boca Raton, FL, United States
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Marcello Sasso

Verified Expert  in Finance

Management Consulting Expert

Boca Raton, FL, United States

Toptal member since January 11, 2023

Expertise
Ex-Mckinsey ConsultantMarket Research Analyst
Bio

Marcello is a highly skilled senior marketing strategist and consultant adept at leveraging market dynamics, transactional data, and traditional market research to drive data-driven decision-making. He excels in team and client relationships and cross-disciplinary and team communications. With extensive multinational project management experience, Marcello is well-equipped to effectively identify potential opportunities for competitive advantage and address business needs.

Career Highlights

Senior Director – Integrated Intelligence
Real Chemistry
Principal Research Director
PSB Research
Vice President
Aimpoint Research

Education Highlights

Master's Degree
Strategies Business School

Certification Highlights

Qualtrics Certification
Qualtrics

Case Studies

Expertise

  • Corporate Governance
  • Customer Experience
  • Global Business
  • Market Research
  • New Product Development
  • Qualitative Research
  • Quantitative Research
  • Target Profiles

Work Experience

Senior Director – Integrated Intelligence

2023 - 2024
Real Chemistry
  • Innovated product and process of social media intelligence, integrating traditional market research techniques and AI-based analysis for enhanced strategic insights to identify opportunities and achieve sustainable competitive advantage.
  • Led and coached a team of up to 25 researchers, leveraging a proprietary generative AI platform specifically trained with prescription data, supporting clients on their customer experience strategy.
  • Performed client management and sales leadership, growing business by 15% within the first part of the client-side customer experience optimization room, contributing to client's communication and marketing strategy decisions.
Focus areas: Communication, Social Media, Integrated Intelligence, Artificial Intelligence (AI), Competition Research

Principal Research Director

2022 - 2022
PSB Research
  • Designed and executed needs based/JBTD UX projects on productivity apps for a Global software house, laddering up to a broader audience for its Productivity suite (Mobile & Desktop, with a major focus on Gen Z.
  • Led a team of advance analytics researchers to identify the purchase digital journey for communication apps, to identify ways to launch a new pricing structure with new features.
  • Performed client management and new business development. Ideation and identification of ways in which research and analysis can be applied to business questions in the future.
Focus areas: Market Research, Leadership, Culture, Business, Global Business, Consulting, Microsoft 365, Market Segmentation, Target Profiles, Psychology & Mental Health, Communication, Customer Experience, Qualitative Research, Quantitative Research, Strategy, Product Testing, New Product Development, Agile UX, User Experience (UX), Branding

Vice President

2014 - 2022
Aimpoint Research
  • Contributed to repositioning the company on strategic consultancy, blending the three aspects of customer experience (rational, functional, and emotional) and integrating intelligence into strategic insights.
  • Led organizational strategy and global expansion and generated sales, retaining responsibility for qualitative and quantitative multi-country projects. Supervised a group of 5 senior management professionals and 20 researchers.
  • Launched Aimpoint presence in Europe, establishing the new Milan office and leading business development and company branding. Supervised the execution of intelligence-based qualitative and quantitative projects.
Focus areas: Market Research, Integrated Intelligence, CX Strategy, Marketing, Leadership, Culture, Business, Global Business, Consulting, Microsoft 365, Qualtrics, Market Segmentation, Target Profiles, Employee Experience, Psychology & Mental Health, Communication, Customer Experience, Qualitative Research, Quantitative Research, Interactive Dashboards, Pivotal Tracker, Strategy, Product Testing, New Product Development, Agile UX, User Experience (UX), Branding, Strategic Planning

Founder & CEO

2001 - 2014
Cielo Research
  • Provided strategic and insight consulting services in branding, new product development, concept testing, exploration of new scenarios, and change management and performed business development.
  • Planned, organized, managed, and ran market investigations in global markets.
  • Partnered with Gruppo Sole 24 Ore as a strategic consultant for the launch of a market research unit. The company featured B2B panels of professionals, with Cielo Research performing data analysis and insight generation for HQ24 projects.
Focus areas: Consulting, CX Strategy, Marketing, Leadership, Culture, Business, Global Business, Market Research, Microsoft 365, Market Segmentation, Communication, Customer Experience, Qualitative Research, Quantitative Research, Strategy, Product Testing, New Product Development, User Experience (UX), Branding, Strategic Planning

Education

2013 - 2015

Master's Degree in Business Administration (MBA)

Strategies Business School - Bari, Italy

1997 - 2000

Bachelor's Degree in International Business

Helsinki Business Polytechnic - Helsinki, Finland

Certifications

JANUARY 2019 - PRESENT

Qualtrics Certification

Qualtrics

Skills

Finance

Market Research

Other

Corporate Governance, Leadership, Culture, Business, Global Business, Consulting, Qualtrics, Target Profiles, Customer Experience, Qualitative Research, Quantitative Research, Strategy, Agile UX, Integrated Intelligence, User Experience (UX), Marketing, Microsoft 365, Market Segmentation, Employee Experience, Interactive Dashboards, Product Testing, New Product Development, Economics, Psychology & Mental Health, Communication, Customer Service, Pivotal Tracker, CX Strategy, Branding, Strategic Planning, Social Media, Artificial Intelligence (AI), Competition Research

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