Marcello is available for hire
Hire MarcelloMarcello Sasso
Verified Expert in Finance
Management Consulting Expert
Location
Hilliard, United States
Toptal Member Since
January 11, 2023
Marcello has 24 years of experience in market research and strategic planning. He has helped Forbes Top 50 companies make more informed decisions concerning CX/UX, new product development, branding, and go-to-market strategies. He also has a global background and extensive multinational market research experience. Marcello enjoys freelancing as it allows him to serve different industries and provide diversified expertise.
Career Highlights
Principal Research Director
PSB Research
Vice President
Aimpoint Research
Founder & CEO
Cielo Research
Education Highlights
Master's Degree
Strategies Business School
Certification Highlights
Qualtrics Certification
Qualtrics
Expertise
Work Experience
Principal Research Director
2022 - 2022
PSB Research
- Designed and executed needs-based/JBTD CX/UX projects. The whole approach was performed with a major focus on main segments, identifying unmet needs that represent competitive opportunities for the client.
- Led a team of researchers in identifying the purchase digital journey for communication apps to determine ways to launch a new pricing structure with new features.
- Performed client management and new business development. Ideated and identified ways in which research and analysis can be applied to business questions in the future.
Focus areas: Market Research, Leadership, Culture, Business, Global Business, Consulting, Microsoft 365, Market Segmentation, Target Profiles, Psychology & Mental Health, Communication, Customer Experience, Qualitative Research, Quantitative Research, Strategy, Product Testing, New Product Development, Agile UX, User Experience (UX), Branding
Vice President
2014 - 2022
Aimpoint Research
- Identified, analyzed, developed, and executed strategic business initiatives. Built and directed the innovative business intelligence unit, creating behavioral personals from UX/CX and market data.
- Blended the three aspects of customer experience—rational, functional, and emotional—and integrated competitive, business, and market intelligence into strategic insights.
- Acted as the CEO of an Italian subsidiary. Established organizational objectives, priorities, and KPIs to ensure measurement and attainment of these objectives and performance goals.
Focus areas: Market Research, Integrated Intelligence, CX Strategy, Marketing, Leadership, Culture, Business, Global Business, Consulting, Microsoft 365, Qualtrics, Market Segmentation, Target Profiles, Employee Experience, Psychology & Mental Health, Communication, Customer Experience, Qualitative Research, Quantitative Research, Interactive Dashboards, Pivotal Tracker, Strategy, Product Testing, New Product Development, Agile UX, User Experience (UX), Branding, Strategic Planning
Founder & CEO
2001 - 2014
Cielo Research
- Provided strategic and insight consulting services in branding, new product development, concept testing, exploration of new scenarios, and change management and performed business development.
- Planned, organized, managed, and ran market investigations in global markets.
- Partnered with Gruppo Sole 24 Ore as a strategic consultant for the launch of a market research unit. The company featured B2B panels of professionals, with Cielo Research performing data analysis and insight generation for HQ24 projects.
Focus areas: Consulting, CX Strategy, Marketing, Leadership, Culture, Business, Global Business, Market Research, Microsoft 365, Market Segmentation, Communication, Customer Experience, Qualitative Research, Quantitative Research, Strategy, Product Testing, New Product Development, User Experience (UX), Branding, Strategic Planning
Education
2013 - 2015
Master's Degree in Business Administration (MBA)
Strategies Business School - Bari, Italy
1997 - 2000
Bachelor's Degree in International Business
Helsinki Business Polytechnic - Helsinki, Finland
Certifications
JANUARY 2019 - PRESENT
Qualtrics Certification
Qualtrics
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