Marcello Sasso
Verified Expert in Finance
Management Consulting Expert
Hilliard, United States
Toptal member since January 11, 2023
Marcello has 24 years of experience in market research and strategic planning. He has helped Forbes Top 50 companies make more informed decisions concerning CX/UX, new product development, branding, and go-to-market strategies. He also has a global background and extensive multinational market research experience. Marcello enjoys freelancing as it allows him to serve different industries and provide diversified expertise.
Career Highlights
Education Highlights
Certification Highlights
Case Studies
CX Rational-Emotional-Functional Model
CX Interactive Dashboard
Brand Health & Social Intelligence
Expertise
- Corporate Governance
- Customer Experience
- Global Business
- Market Research
- New Product Development
- Qualitative Research
- Quantitative Research
- Target Profiles
Work Experience
Principal Research Director
PSB Research
- Designed and executed needs-based/JBTD CX/UX projects. The whole approach was performed with a major focus on main segments, identifying unmet needs that represent competitive opportunities for the client.
- Led a team of researchers in identifying the purchase digital journey for communication apps to determine ways to launch a new pricing structure with new features.
- Performed client management and new business development. Ideated and identified ways in which research and analysis can be applied to business questions in the future.
Vice President
Aimpoint Research
- Identified, analyzed, developed, and executed strategic business initiatives. Built and directed the innovative business intelligence unit, creating behavioral personals from UX/CX and market data.
- Blended the three aspects of customer experience—rational, functional, and emotional—and integrated competitive, business, and market intelligence into strategic insights.
- Acted as the CEO of an Italian subsidiary. Established organizational objectives, priorities, and KPIs to ensure measurement and attainment of these objectives and performance goals.
Founder & CEO
Cielo Research
- Provided strategic and insight consulting services in branding, new product development, concept testing, exploration of new scenarios, and change management and performed business development.
- Planned, organized, managed, and ran market investigations in global markets.
- Partnered with Gruppo Sole 24 Ore as a strategic consultant for the launch of a market research unit. The company featured B2B panels of professionals, with Cielo Research performing data analysis and insight generation for HQ24 projects.
Education
Master's Degree in Business Administration (MBA)
Strategies Business School - Bari, Italy
Bachelor's Degree in International Business
Helsinki Business Polytechnic - Helsinki, Finland
Certifications
Qualtrics Certification
Qualtrics
Skills
Finance
Market Research
Other
Corporate Governance, Leadership, Culture, Business, Global Business, Consulting, Qualtrics, Target Profiles, Customer Experience, Qualitative Research, Quantitative Research, Strategy, Agile UX, Integrated Intelligence, User Experience (UX), Marketing, Microsoft 365, Market Segmentation, Employee Experience, Interactive Dashboards, Product Testing, New Product Development, Economics, Psychology & Mental Health, Communication, Customer Service, Pivotal Tracker, CX Strategy, Branding, Strategic Planning
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