Marius Dan Rus, Finance Expert in Cluj-Napoca, Cluj County, Romania
Marius Dan Rus

Finance Expert in Cluj-Napoca, Cluj County, Romania

Member since April 3, 2017
After a decade in banking and an MBA at UC Berkeley, Marius focuses on consulting, investing, and executing complex deals in seed, growth equity, and distressed debt. He specializes in market analysis, pricing, modeling and valuation, due diligence, capital restructuring, and turnarounds. He loves challenging projects and working with smart, talented people—freelancing lets him do just that while also allowing him to spend time with his family.
Marius is now available for hire

Career Highlights

Education

Case studies

Industry Expertise

  • Fintech

Other Expertise

Employment

  • Co-founder | CEO

    2017 - PRESENT
    Stressless SRL
    • Worked as the CEO and co-founder of a startup developing a healthcare wearable solution for children with special education needs.
    • Ran the activity and provided the vision and resources across the development of early prototypes through product launch preparation.
    • Created financial models and investor materials for fundraising and successfully closed Angel Funding round, and secured non-dilutive grants in a total amount of $180,000.
    • Prepared pitch decks and presented the company in the finals of Techsylvania 2019 Startup Avalanche and GE Healthcare VentureLab 2019 Demo Day.
    • Secured admission to GE Healthcare Venture Lab cohort of 2019, a traction-focused healthcare accelerator co-run by EIT Health and General Electric at Budapest.
    Focus areas: Digital Health, Financing, Financial Strategy, Modeling, Comparable Company Analysis, Excel Modeling, Project Management, Venture Capital, Market Research, Fundraising, Wearables, Healthcare, Revenue & Expense Projections, Budgeting, Financial Planning & Analysis (FP&A), Partnerships, Business Development, Finance Strategy
  • Freelance Financial Consultant

    2020 - 2020
    Lightways (via Toptal)
    • Realized detailed industry and market analysis for digital banking (neobanking and challenger banking) on global and regional levels.
    • Deep-dived on competition assessment on specific geographic and customer segment perspectives.
    • Performed secondary research regarding potential consumer behavior across a wide range of potential users, with specific focus recommendations.
    Focus areas: Neobanks, Digital banking, Fintech, Industry Analysis, Market Research
  • Freelance Financial Modeling Expert

    2020 - 2020
    Resolute (via Toptal)
    • Created a detailed operational and financial model for a regtech startup developing a governing, compliance, and reporting platform for the MENA region.
    • Realized the market research, market sizing calculation, and competition assessment for the regtech and GCR industry.
    • Developed the pitch materials and fundraising strategy.
    Focus areas: Regtech, SaaS, Strategy, Fintech, Financing, Financial Strategy, Modeling, Excel Modeling, New Market Entry, Market Research, Fundraising, Valuation, Revenue & Expense Projections, Financial Modeling, Market Assessment
  • Freelance Financial Consultant

    2019 - 2020
    Home Alliance (via Toptal)
    • Realized pitch decks and investor materials for equity and debt funding and supported the client in raising $2,000,000.
    • Created detailed operational and financial models for the appliance repairs and home services company with a turnover of $15 million.
    • Realized the industry and market research, market sizing calculation, and competition assessment.
    • Developed strategy to move towards home services marketplace.
    Focus areas: Fundraising Consultant, Financial Modeling, Business Models, Industry Analysis, Marketplaces, Market Research, Pitch Decks, Debt Raises, Fundraising
  • Freelance Financial Modeling Expert

    2019 - 2020
    Sketchy (via Toptal)
    • Realized extensive market analysis for e-learning tools.
    • Performed secondary research regarding potential consumer behavior across wide range of potential users.
    Focus areas: Strategy, Modeling, Comparable Company Analysis, Excel Modeling, New Market Entry, Market Research, Consumer Behavior, Market Assessment
  • Freelance Financial Modeling Expert

    2019 - 2019
    FreeRoots (via Toptal)
    • Created a detailed operational and financial model for a startup developing a social media based platform for grassroots advocacy.
    • Realized the market research, market sizing calculation, and competition assessment.
    • Developed the pitch materials and a fundraising strategy.
    Focus areas: Strategy, Financial Strategy, Modeling, Excel Modeling, Market Research, Fundraising, Valuation, Revenue & Expense Projections, Financial Modeling, Market Assessment
  • Freelance Financial Modeling Expert

    2019 - 2019
    iForums (via Toptal)
    • Created a detailed operational and financial model for a social media startup developing a voice connection API for forum users.
    • Realized the market research, market sizing calculation, and competition assessment.
    • Developed the pitch materials and fundraising strategy.
    Focus areas: Financial Strategy, Modeling, Comparable Company Analysis, Excel Modeling, Market Research, Fundraising, Valuation, Financial Modeling, Market Assessment
  • Freelance Financial Modeling Expert

    2019 - 2019
    S-Biomedic (via Toptal)
    • Created extensive market and industry research for several target geographies and product lines.
    • Built a complex financial model of a joint venture partnership with a Fortune 500 company focused on reaching a fair split of expenses and returns.
    • Developed operational and financial models as support for BoA discussions and supported several grant applications for EU funding.
    Focus areas: Fundraising Consultant, Financial Strategy, Modeling, Comparable Company Analysis, Excel Modeling, Project Management, New Market Entry, Venture Capital, Market Research, Fundraising, Valuation, Revenue & Expense Projections, Profitability Analysis, Financial Modeling, Grant Proposals, Joint Venture Development, Consumer Behavior, Industry Analysis
  • Freelance Financial Modeling Expert

    2019 - 2019
    Modarati
    • Built a complete operational and financial model for a B2B video-based platform for the fashion industry.
    • Created the financial and funding pitch deck presentation for angel/seed raising.
    Focus areas: Modeling, Excel Modeling, Market Research, Fundraising, Valuation, Financial Modeling, Seed Fundraising
  • Freelance Financial Modeling Expert

    2019 - 2019
    Serhal (via Toptal)
    • Built a complete financial model for the launching of a sports-inspired/athleisure line of clothing.
    • Worked with the entrepreneur in developing the pitch deck and investor materials.
    Focus areas: Modeling, Comparable Company Analysis, Excel Modeling, New Market Entry, Fundraising, Valuation, Revenue & Expense Projections, Financial Modeling, Pitch Decks, Seed Fundraising
  • Freelance Financial Modeling Expert

    2018 - 2019
    Notio (via Toptal)
    • Realized detailed statistical analysis of RE transactions and value drivers across diverse geographies between 2007 and present.
    • Created a real estate investment and valuation model.
    • Built a full real estate investment fund model, integrating individual valuation and investment models, multiple types of leveraged acquisitions across 10-15 years, and Waterfall return distributions, valuation, and return calculations.
    Focus areas: Fundraising Consultant, Strategy, Modeling, Excel Modeling, Project Management, Venture Capital, Market Research, Fundraising, Valuation, Revenue & Expense Projections, Financial Modeling, Waterfall Development, Transaction Modeling, REITs, Mortgages, Mortgage REITs, Investment Thesis, Finance, Real Estate
  • Freelance Financial Modeling Expert

    2018 - 2018
    Siren (via Toptal)
    • Realized a detailed competitive analysis of incumbents and digital alternatives for grocery acquisition apps in US and Russia.
    • Created a spending and consumption structure for groceries in the US and Russia.
    Focus areas: Modeling, Excel Modeling, Valuation, Financial Modeling, Competitor Analysis & Profiling
  • Freelance Financial Modeling Expert

    2018 - 2018
    Cairo Angels (via Toptal)
    • Built an extended financial and operational model for an investment fund based on revenue share principles.
    Focus areas: Valuation, Financial Modeling, Investment Thesis, Fund Structure, Angel/Seed Funding
  • Series A Fundraising Expert

    2018 - 2018
    Veee/Premium Digital (via Toptal)
    • Realized the market and competitive landscape research.
    • Built detailed financial-and-operational models, including an extensive variance-and-sensitivity analysis.
    • Analyzed and finetuned the business model and GtM strategy.
    • Created a company valuation on the VC valuation method, comps, precedent transactions, and cap table.
    • Developed the investor materials and pitch deck for €3+ million Series A fundraising.
    Focus areas: Market Research, Fundraising, Valuation, Financial Modeling, Series A, Pricing Strategy, Funding Strategy, Total Addressable Market (TAM), Cash Flow Modeling, Revenue Modeling
  • Freelance Fundraising Expert for "Agile Marketing"

    2018 - 2018
    Revvelo (via Toptal)
    • Created a detailed operational and financial model for a prelaunch startup developing a specialized project management tool.
    • Realized the market research, market sizing calculation, and competition assessment for the collaboration and project management SaaS players.
    • Analyzed and developed the pricing strategy and model.
    Focus areas: Fundraising Consultant, SaaS, Fundraising, Financial Modeling
  • Deal Structure and Finance Manager

    2017 - 2018
    Risky Business
    • Built an extended financial and operational model for €20 million in fundraising.
    • Ran financial due diligence and structured the first deal which included participation from Romanian angel investors.
    • Created the first financial reporting system for the fund.
    Focus areas: Strategy, Fundraising, Three Statement Operating Model, Financial Modeling, Financial Reporting, P&L Forecasting, Cash Flow Forecasting, Budgeting, Equity Valuation, Valuation Modeling, Deal Advisory, Angel/Seed Funding
  • Freelance Consultant (Cryptocurrency Tax and Regulation Research)

    2017 - 2017
    EvoBits Information Technology SRL (via Toptal)
    • Conducted extensive pan-European research on tax, KYC, and AML regulation.
    • Explored options for using the different possibilities of cryptocurrency trading.
    • Focused on cryptocurrency regulations in EU countries and Switzerland, as existing stipulations and planned the development accordingly.
    • Prepared a high-level strategy for an initial coin offering (ICO).
    Focus areas: Market Research, Cryptocurrency, Bitcoin, ICOs, Financial Regulations, Taxation
  • Freelance Health/Tech Startup Expert and Advisor

    2017 - 2017
    Apps for Gaps GmbH/Dandelin (via Toptal)
    • Built a detailed financial model for a fundraising effort.
    • Ran market research and estimated the total addressable market and serviceable addressable market.
    • Created pitch decks for a conference presentation and for fundraising.
    • Performed a variance-and-sensitivity analysis based on different operational assumptions.
    • Created a company valuation on the VC valuation method, comps, precedent transactions, and cap table.
    Focus areas: Fundraising Consultant, Market Research, Valuation, Three Statement Operating Model, Financial Modeling, Seed Fundraising, Investor Presentations, Pitch Decks, Capital Raising, Forecasting, Budget Management, Cash Flow Forecasting, Budgeting, Cash Flow Modeling, Revenue Modeling
  • Strategy Manager

    2016 - 2017
    Evozon Systems
    • Created the market entry strategy, business case, and business development plan for the US and UK spin-off, and also executed the strategy.
    • Conducted operational and financial modeling for the group portfolio of startup initiatives such as car sharing, NGO financing, a CRM for small businesses, and B2B security services.
    • Led the development of an ad-tech service in a joint effort with a US-based partner. Served as a project manager,.
    • Served as an industry expert and product manager for products focused on the banking and insurance industries.
    Focus areas: SaaS, Project Management, Market Research, Three Statement Operating Model, Financial Modeling, Revenue Optimization, P&L Forecasting, Cash Flow Forecasting, Budgeting, Finance Strategy, Business Planning, Market Opportunity Analysis
  • Investment Manager

    2014 - 2016
    CIT Restructuring
    • Structured and ran a €15 million debt and equity investment in the leading Romanian producer of underwear and swimwear.
    • Supported portfolio companies in the development of overall strategy, expansion, and cost reduction initiatives.
    • Performed investment due diligence, valuation, industry analysis, and market-sizing for multiple NPL portfolios—including a €2.7 billion portfolio within a consortium with Blackstone, HIG Capital, and AnaCap.
    • Participated in the final phase of the financial restructuring process, structured a debt/equity swap, and implemented a capital structure modification for a large producer of building materials.
    • Monitored and managed the restructuring process of €85 million nominal debt portfolio of companies in insolvency/distress.
    Focus areas: Private Equity, Market Research, Valuation, Three Statement Operating Model, Financial Modeling, Investor Presentations, Cost Reduction & Optimization, Deal Execution, Investment Memoranda, Deal Sourcing, Portfolio Analysis, Debt Restructuring, Mergers & Acquisitions (M&A), Transaction Modeling, Valuation Modeling, Corporate Finance, Due Diligence
  • Consultant

    2014 - 2014
    A.T. Kearney
    • Worked on a pre-deal due diligence analysis and integration plan for the largest Romanian banking M&A transaction post-crisis.
    • Redesigned credit card products and developed a sales strategy for a large commercial bank in Romania.
    • Analyzed sourcing activity and profitability as well as designed supplier negotiation strategy for electronics retail chains from Turkey and the Czech Republic.
    Focus areas: New Market Entry, Market Research, Financial Modeling, Revenue Optimization, Cost Reduction & Optimization, Customer Segmentation, Partnerships, Procurement, Data Analysis, Due Diligence, Pricing Analysis
  • Adviser

    2013 - 2013
    Cryptomaterials
    • Worked with a startup team that incorporated in June 2013—developing a software and hardware platform for the security solutions for the Bitcoin ecosystem.
    • Performed market research, financial modeling, cash flow, and financing need forecasting.
    • Developed an initial business model and partnership strategy and prepared a demo day presentation.
    Focus areas: Financial Modeling, Finance Strategy, Revenue Modeling, Cash Flow Modeling, Partnerships, Business Planning
  • Associate

    2011 - 2013
    The Bear Fund
    • Evaluated 50+ investment opportunities across various industries, including healthcare, medical, gym and specialized equipment, electronics and LED, and industrial services.
    • Performed LBO modeling, financial analysis, valuation, and industry diligence to determine the value drivers, operating improvement opportunities and risks.
    • Participated in the negotiations and deal executions for investments in the water filtration and semiconductor industries.
    Focus areas: Private Equity, Market Research, Valuation, Three Statement Operating Model, Financial Modeling, Transaction Modeling, Due Diligence, LBO, Discounted Cash Flow (DCF), Valuation Multiples, Valuation Modeling
  • Summer Consultant

    2012 - 2012
    Boston Consulting Group Budapest
    • Worked on a high-level turnaround strategy for Hungarian subsidiary of a European banking group—conducted interviews, surveys and market research, designed value proposition proposals and positioning for the retail and corporate divisions.
    • Performed market research and analyzed value creation options across the entire energy generation and delivery value chain for a global energy company considering expanding its footprint in CEE.
    Focus areas: Market Research, Investments, Customer Segmentation, Value Proposition
  • Bancassurance Manager

    2009 - 2011
    Aegon
    • Recruited and managed a team of eight regional managers and 12 direct sales officers.
    • Launched the banking sales through a top-three Romanian bank—reaching a target revenue within the first four months and increasing average monthly sales by 200% in 2010 (compared to 2009).
    • Built and managed relationships with the commercial banks’ top and regional management teams.
    • Designed and successfully conducted a pilot project that explored a direct sales channel approach.
    Focus areas: Sales, Product Development, Insurance, Partnership Management, Relationship Management
  • Executive Manager

    2007 - 2009
    Imocredit
    • Led the credit analysis, collection, and sales teams for the mortgage arm of a Romanian-Austrian holding; specializing in financing and real-estate development.
    • Prepared the budget and strategy proposals and executed them upon approval from the Board of Administration.
    • Led the expansion of a branch network to six cities and increased the loan portfolio by 280% in two years.
    • Created and updated operational and risk procedures in line with the National Bank’s regulations.
    Focus areas: Strategy, Credit Underwriting, Commercial Mortgage-backed Securities (CMBS), Bank Debt Raises, Mortgage REITs, Credit Risk, Management, Reporting, Finance Strategy, Budgeting
  • Senior Relationship Manager

    2001 - 2007
    Volksbank A.G.
    • Performed a complete credit underwriting on a portfolio of 100+ SME and corporate customers—covering the entire process from client acquisition and negotiation through financial modeling, analysis, and monitoring.
    • Designed and executed a complex MBO financing solution for the largest producer of batteries in CEE.
    • Created customized financing structures for specialized types of credit facilities backed by European funding; the structures were later used extensively within the bank.
    Focus areas: Three Statement Operating Model, Commercial Mortgage-backed Securities (CMBS), Mortgage REITs, Credit Underwriting, Banking & Finance, Corporate, Corporate Finance, Credit Risk, Negotiation, Relationship Management, Cash Flow Calculation, Cash Flow Forecasting, Underwriting, Credit Analysis

Education

  • Master of Business Administration (MBA) in Finance and Strategy
    2011 - 2013
    Haas School of Business, University of California Berkeley - Berkeley, CA, USA
  • Master's degree in Financial Strategy
    2000 - 2001
    Babes-Bolyai University - Cluj-Napoca, Romania
  • Bachelor's degree in International Business
    1995 - 1999
    Babes-Bolyai University - Cluj-Napoca, Romania

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