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Marius Dan Rus

Marius Dan Rus

Cluj-Napoca, Cluj County, Romania
Member since April 3, 2017
After a decade in banking and an MBA at UC Berkeley, Marius focuses on consulting, investing, and executing complex deals in seed, growth equity, and distressed debt. He specializes in market analysis, pricing, modeling and valuation, due diligence, capital restructuring, and turnarounds. He loves challenging projects and working with smart, talented people—freelancing lets him do just that while also allowing him to spend time with his family.
Marius is now available for hire
Career Highlights
Academic Highlights
Case studies
  • LBO Analysis
  • Venture Capital Fund Model
  • Investor Presentation
Industry Expertise
  • Financial Services
Other Expertise
  • Central Eastern Europe
  • Deal Structuring
  • Distressed/Special Situations
  • Profitability Analysis
  • Restructuring
  • Strategy
  • Valuation
Employment
  • Deal Structure | Finance Manager
    Risky Business
    2017 - PRESENT
    • Built an extended financial and operational model for EUR $20 million fundraising.
    • Ran financial due diligence and structured the first deal which included participation from Romanian angel investors.
    • Created the first financial reporting system for the fund.
    Focus areas: Angel/Seed Funding, Financial Modeling, Deal Structure, Valuation Modeling, Equity Valuation, Financial Strategy, Budgeting, Cash Flow Forecasting, P&L Forecasting, Financial Reporting, Three Statement Operating Model, Fundraising
  • Fundraising Expert for "Agile Marketing"
    Revvelo (via Toptal)
    2018 - 2018
    • Created detailed operational and financial model for a pre-launch startup developing specialized project management tool.
    • Realized the market research, market sizing calculation, and competition assessment for the collaboration and project management SaaS players.
    • Analyzed and developed the pricing strategy and model.
    Focus areas: Fundraising, Financial Modeling
  • Consultant (Cryptocurrency Tax and Regulation Research)
    EvoBits Information Technology SRL (via Toptal)
    2017 - 2017
    • Conducted extensive pan-European research on tax, KYC, and AML regulation.
    • Explored options for using the different possibilities of cryptocurrency trading.
    • Focused on cryptocurrency regulations in EU countries and Switzerland, as existing stipulations and planned the development accordingly.
    • Prepared a high-level strategy for an initial coin offering (ICO).
    Focus areas: Market Research, Taxes, Tax Consultancy, Financial Regulations, ICOs, bitcoin, Cryptocurrency
  • Health/Tech Startup Expert and Advisor
    Apps for Gaps GmbH (via Toptal)
    2017 - 2017
    • Built a detailed financial model for a fundraising effort.
    • Ran market research and estimated the total addressable market and serviceable addressable market.
    • Created pitch decks for a conference presentation and for fundraising.
    • Performed a variance-and-sensitivity analysis based on different operational assumptions.
    • Created a company valuation on the VC valuation method, comps, precedent transactions, and cap table.
    Focus areas: Revenue Modeling, Cash Flow Modeling, Financial Modeling, Valuation, Three Statement Operating Model, Budgeting, Cash Flow Forecasting, Budget Forecasting, Market Research, Capital Raising, Pitch Deck Financials, Investor Decks
  • Strategy Manager
    Evozon Systems
    2016 - 2017
    • Created the market entry strategy, business case, and business development plan for US and UK spin-off; I also executed the strategy.
    • Conducted operational and financial modeling for group portfolio of startup initiatives (car sharing, NGO financing, a CRM for small businesses, and B2B security services).
    • Led, as the project manager, the development of an ad-tech service, in a joint effort with a US-based partner.
    • Served as an industry expert and product manager for products focused on the banking and insurance industries.
    Focus areas: Market Opportunity Analysis, Business Plan Development, Financial Modeling, Market Research, Finance Strategy, Project Management, Budgeting, Cash Flow Forecasting, P&L Forecasting, Three Statement Operating Model, Revenue Optimization
  • Investment Manager
    CIT Restructuring
    2014 - 2016
    • Structured and ran a €15 million debt and equity investment in the leading Romanian producer of underwear and swimwear.
    • Supported portfolio companies in the development of overall strategy, expansion, and cost reduction initiatives.
    • Performed investment due diligence, valuation, industry analysis, and market-sizing for multiple NPL portfolios—including a €2.7 billion portfolio within a consortium with Blackstone, HIG Capital, and AnaCap.
    • Participated in the final phase of financial restructuring process, structured a debt/equity swap, and implemented a capital structure modification for a large producer of building materials.
    • Monitored and managed the restructuring process of €85 million nominal debt portfolio of companies in insolvency/distress.
    Focus areas: Valuation, Due Dilligence, Corporate Finance, Three Statement Operating Model, Valuation Modeling, Transaction Modeling, Mergers & Acquisitions (M&A), Market Research, Financial Modeling, Private Equity, Debt Restructuring, Portfolio Analysis, Deal Sourcing, Investment Memoranda, Deal Execution, Cost Reduction & Optimization, Investor Decks
  • Consultant
    A.T. Kearny
    2014 - 2014
    • Worked on a pre-deal due diligence analysis and integration plan for the largest Romanian banking M&A transaction post-crisis.
    • Redesigned credit card products and developed a sales strategy for a large commercial bank in Romania.
    • Analyzed sourcing activity and profitability as well as designed supplier negotiation strategy for electronics retail chains from Turkey and the Czech Republic.
    Focus areas: Pricing Analysis, Due Dilligence, Market Research, Data Analysis, Procurement, New Market Entry, Financial Modeling, Strategic Alliances, Customer Segmentation, Cost Reduction & Optimization, Revenue Optimization
  • Adviser
    Cryptomaterials
    2013 - 2013
    • Worked with a startup team that incorporated in June 2013—developing a software and hardware platform for the security solutions for the Bitcoin ecosystem.
    • Performed market research, financial modeling, cash flow, and financing need forecasting.
    • Developed an initial business model and partnership strategy and prepared a demo day presentation.
    Focus areas: Business Plan Development, Partnerships, Cash Flow Modeling, Revenue Modeling, Financial Modeling, Finance Strategy
  • Associate
    The Bear Fund
    2011 - 2013
    • Evaluated 50+ investment opportunities across various industries, including healthcare, medical, gym and specialized equipment, electronics and LED, and industrial services.
    • Performed LBO modeling, financial analysis, valuation, and industry diligence to determine the value drivers, operating improvement opportunities, and risks.
    • Participated in the negotiations and deal executions for investments in the water filtration and semiconductor industries.
    Focus areas: Valuation, Valuation Modeling, Valuation Multiples, Discounted Cash Flow (DCF), LBO, Due Dilligence, Financial Modeling, Market Research, Three Statement Operating Model, Transaction Modeling
  • Bancassurance Manager
    Aegon
    2009 - 2011
    • Recruited and managed a team of eight regional managers and 12 direct sales officers.
    • Launched the banking sales through a top-three Romanian bank—reaching a target revenue within the first four months and increasing average monthly sales by 200% in 2010 (compared to 2009).
    • Built and managed relationships with the commercial banks’ top and regional management teams.
    • Designed and successfully conducted a pilot project that explored a direct sales channel approach.
    Focus areas: Relationship Management, Partner Strategy, Insurance, Product Development, Sales
  • Executive Manager
    Imocredit
    2007 - 2009
    • Led the credit analysis, collection, and sales teams for the mortgage arm of a Romanian-Austrian holding; specializing in financing and real-estate development.
    • Prepared the budget and strategy proposals and executed them upon approval from the Board of Administration.
    • Led the expansion of a branch network to six cities and increased the loan portfolio by 280% in two years.
    • Created and updated operational and risk procedures in line with the National Bank’s regulations.
    Focus areas: Strategy, Budgeting, Finance Strategy, Reporting, Management, Credit Risk Analysis, Mortgage REITs, Bank Debt Raises
  • Senior Relationship Manager
    Volksbank A.G.
    2001 - 2007
    • Performed a complete credit underwriting on a portfolio of 100+ SME and corporate customers—covering the entire process from client acquisition and negotiation through financial modeling, analysis, and monitoring.
    • Designed and executed a complex MBO financing solution for the largest producer of batteries in CEE.
    • Created customized financing structures for specialized types of credit facilities backed by European funding; the structures were later used extensively within the bank.
    Focus areas: Credit, Underwritting, Three Statement Operating Model, Cash Flow Forecasting, Cash Flow Calculation, Relationship Management, Negotations, Credit Risk Analysis, Credit Analysis, Corporate Finance, Corporate Banking
Education
  • Master of Business Administration (MBA) in Finance and Strategy
    Haas School of Business, University of California Berkeley - Berkeley, CA, USA
    2011 - 2013
  • Master's degree in Financial Strategy
    Babes-Bolyai University - Cluj-Napoca, Romania
    2000 - 2001
  • Bachelor's degree in International Business
    Babes-Bolyai University - Cluj-Napoca, Romania
    1995 - 1999
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