Marius Dan Rus, Finance Expert in Cluj-Napoca, Cluj County, Romania
Marius Dan Rus

Finance Expert in Cluj-Napoca, Cluj County, Romania

Member since April 3, 2017
After a decade in banking and an MBA at UC Berkeley, Marius focuses on consulting, investing, and executing complex deals in seed, growth equity, and distressed debt. He specializes in market analysis, pricing, modeling and valuation, due diligence, capital restructuring, and turnarounds. He loves challenging projects and working with smart, talented people—freelancing lets him do just that while also allowing him to spend time with his family.
Marius is now available for hire

Career Highlights


Case studies

Industry Expertise

  • Fintech

Other Expertise


  • Co-founder | CEO

    2017 - PRESENT
    Stressless SRL
    • Worked as the CEO and co-founder of a startup developing a healthcare wearable solution for children with special education needs.
    • Ran the activity and provided the vision and resources across the development of early prototypes through the preparation of product launch.
    • Created financial models and investor materials for fundraising and successfully closed an initial $50,000 round.
    • Prepared pitch decks and presented the company in the finals of Techsylvania 2019 Startup Avalanche.
    • Secured admission to GE Healthcare Venture Lab cohort of 2019: a traction-focused healthcare accelerator co-run by EIT Health and General Electric at Budapest.
    Focus areas: Finance Strategy, Business Development , Partnerships, Financial Planning & Analysis (FP&A), Vision, Budgeting, Fundraising
  • Freelance Financial Modeling Expert

    2020 - 2020
    Resolute (via Toptal)
    • Created a detailed operational and financial model for a regtech startup developing a governing, compliance and reporting platform for MENA region.
    • Realized the market research, market sizing calculation, and competition assessment for the regtech and GCR industry.
    • Developed the pitch materials and fundraising strategy.
    Focus areas: Fundraising, Financial Modeling, Market Analysis
  • Freelance Financial Modeling Expert

    2019 - 2020
    Sketchy (via Toptal)
    • Realized extensive market analysis for e-learning tools.
    • Performed secondary research regarding potential consumer behavior across wide range of potential users.
    Focus areas: Market Analysis, Consumer Behavior
  • Freelance Financial Modeling Expert

    2019 - 2019
    FreeRoots (via Toptal)
    • Created a detailed operational and financial model for a startup developing a social media based platform for grassroots advocacy.
    • Realized the market research, market sizing calculation, and competition assessment.
    • Developed the pitch materials and a fundraising strategy.
    Focus areas: Fundraising, Financial Modeling, Market Analysis
  • Freelance Financial Modeling Expert

    2019 - 2019
    iForums (via Toptal)
    • Created a detailed operational and financial model for a social media startup developing a voice connection API for forum users.
    • Realized the market research, market sizing calculation, and competition assessment.
    • Developed the pitch materials and fundraising strategy.
    Focus areas: Fundraising, Financial Modeling, Market Analysis
  • Freelance Financial Modeling Expert

    2019 - 2019
    S-Biomedic (via Toptal)
    • Created extensive market and industry research for several target geographies and product lines.
    • Built a complex financial model of a JV partnership with a Fortune 500 company focused on reaching a fair split of expenses and returns.
    • Developed operational and financial models as support for BoA discussions and for supporting several grant applications for EU funding.
    Focus areas: Market Research, Industry Analysis, Consumer Behavior, Financial Modeling, Joint Venture Development, Fundraising, Grant Proposals
  • Freelance Financial Modeling Expert

    2019 - 2019
    • Built a complete operational and financial model for a B2B video-based platform for the fashion industry.
    • Created the financial and funding pitch deck presentation for angel/seed raising.
    Focus areas: Seed Fundraising, Financial Modeling, Valuation
  • Freelance Financial Modeling Expert

    2019 - 2019
    Serhal (via Toptal)
    • Built a complete financial model for the launching of a sports-inspired/athleisure line of clothing.
    • Worked with the entrepreneur in developing the pitch deck and investor materials.
    Focus areas: Seed Fundraising, Financial Modeling, Pitch Decks
  • Freelance Financial Modeling Expert

    2018 - 2019
    Notio (via Toptal)
    • Realized detailed statistical analysis of RE transactions and value drivers across diverse geographies between 2007 and present.
    • Created real estate investment and valuation model.
    • Built a full real estate investment fund model, integrating individual valuation and investment models, multiple types of leveraged acquisitions across 10-15 years and waterfall return distributions, valuation, and return calculations.
    Focus areas: Valuation, Real Estate Finance, Investment Thesis, Mortgage REITs, Mortgages, REITs, Transaction Modeling, Waterfall Distribution
  • Freelance Financial Modeling Expert

    2018 - 2018
    Siren (via Toptal)
    • Realized a detailed competitive analysis of incumbents and digital alternatives for grocery acquisition apps in US and Russia.
    • Created a spending and consumption structure for groceries in the US and Russia.
    Focus areas: Competitive Analysis, Spending and Consumption Structure
  • Freelance Financial Modeling Expert

    2018 - 2018
    Cairo Angels (via Toptal)
    • Built an extended financial and operational model for an investment fund based on revenue share principles.
    Focus areas: Valuation, Angel/Seed Funding, Financial Modeling, Fund Structure, Investment Thesis
  • Series A Fundraising Expert

    2018 - 2018
    Veee/Premium Digital (via Toptal)
    • Realized the market and competitive landscape research.
    • Built detailed financial-and-operational models, including an extensive variance-and-sensitivity analysis.
    • Analyzed and finetuned the business model and GtM strategy.
    • Created a company valuation on the VC valuation method, comps, precedent transactions, and cap table.
    • Developed the investor materials and pitch deck for €3+ million Series A fundraising.
    Focus areas: Revenue Modeling, Fundraising, Cash Flow Modeling, Financial Modeling, Valuation, Market Research, Total Addressable Market (TAM), Funding Strategies, Pricing Strategy, Series A
  • Freelance Fundraising Expert for "Agile Marketing"

    2018 - 2018
    Revvelo (via Toptal)
    • Created a detailed operational and financial model for a prelaunch startup developing a specialized project management tool.
    • Realized the market research, market sizing calculation, and competition assessment for the collaboration and project management SaaS players.
    • Analyzed and developed the pricing strategy and model.
    Focus areas: Fundraising, Financial Modeling
  • Deal Structure and Finance Manager

    2017 - 2018
    Risky Business
    • Built an extended financial and operational model for €20 million in fundraising.
    • Ran financial due diligence and structured the first deal which included participation from Romanian angel investors.
    • Created the first financial reporting system for the fund.
    Focus areas: Angel/Seed Funding, Financial Modeling, Deal Structure, Valuation Modeling, Equity Valuation, Financial Strategy, Budgeting, Cash Flow Forecasting, P&L Forecasting, Financial Reporting, Three Statement Operating Model, Fundraising
  • Freelance Consultant (Cryptocurrency Tax and Regulation Research)

    2017 - 2017
    EvoBits Information Technology SRL (via Toptal)
    • Conducted extensive pan-European research on tax, KYC, and AML regulation.
    • Explored options for using the different possibilities of cryptocurrency trading.
    • Focused on cryptocurrency regulations in EU countries and Switzerland, as existing stipulations and planned the development accordingly.
    • Prepared a high-level strategy for an initial coin offering (ICO).
    Focus areas: Market Research, Taxes, Tax Consultancy, Financial Regulations, ICOs, bitcoin, Cryptocurrency
  • Freelance Health/Tech Startup Expert and Advisor

    2017 - 2017
    Apps for Gaps GmbH/Dandelin (via Toptal)
    • Built a detailed financial model for a fundraising effort.
    • Ran market research and estimated the total addressable market and serviceable addressable market.
    • Created pitch decks for a conference presentation and for fundraising.
    • Performed a variance-and-sensitivity analysis based on different operational assumptions.
    • Created a company valuation on the VC valuation method, comps, precedent transactions, and cap table.
    Focus areas: Revenue Modeling, Cash Flow Modeling, Financial Modeling, Valuation, Three Statement Operating Model, Budgeting, Cash Flow Forecasting, Budget Forecasting, Market Research, Capital Raising, Pitch Deck Financials, Investor Decks, Seed Fundraising
  • Strategy Manager

    2016 - 2017
    Evozon Systems
    • Created the market entry strategy, business case, and business development plan for US and UK spin-off; I also executed the strategy.
    • Conducted operational and financial modeling for the group portfolio of startup initiatives (car sharing, NGO financing, a CRM for small businesses, and B2B security services).
    • Led, as the project manager, the development of an ad-tech service, in a joint effort with a US-based partner.
    • Served as an industry expert and product manager for products focused on the banking and insurance industries.
    Focus areas: Market Opportunity Analysis, Business Plan Development, Financial Modeling, Market Research, Finance Strategy, Project Management, Budgeting, Cash Flow Forecasting, P&L Forecasting, Three Statement Operating Model, Revenue Optimization
  • Investment Manager

    2014 - 2016
    CIT Restructuring
    • Structured and ran a €15 million debt and equity investment in the leading Romanian producer of underwear and swimwear.
    • Supported portfolio companies in the development of overall strategy, expansion, and cost reduction initiatives.
    • Performed investment due diligence, valuation, industry analysis, and market-sizing for multiple NPL portfolios—including a €2.7 billion portfolio within a consortium with Blackstone, HIG Capital, and AnaCap.
    • Participated in the final phase of the financial restructuring process, structured a debt/equity swap, and implemented a capital structure modification for a large producer of building materials.
    • Monitored and managed the restructuring process of €85 million nominal debt portfolio of companies in insolvency/distress.
    Focus areas: Valuation, Due Dilligence, Corporate Finance, Three Statement Operating Model, Valuation Modeling, Transaction Modeling, Mergers & Acquisitions (M&A), Market Research, Financial Modeling, Private Equity, Debt Restructuring, Portfolio Analysis, Deal Sourcing, Investment Memoranda, Deal Execution, Cost Reduction & Optimization, Investor Decks
  • Consultant

    2014 - 2014
    A.T. Kearney
    • Worked on a pre-deal due diligence analysis and integration plan for the largest Romanian banking M&A transaction post-crisis.
    • Redesigned credit card products and developed a sales strategy for a large commercial bank in Romania.
    • Analyzed sourcing activity and profitability as well as designed supplier negotiation strategy for electronics retail chains from Turkey and the Czech Republic.
    Focus areas: Pricing Analysis, Due Dilligence, Market Research, Data Analysis, Procurement, New Market Entry, Financial Modeling, Strategic Alliances, Customer Segmentation, Cost Reduction & Optimization, Revenue Optimization
  • Adviser

    2013 - 2013
    • Worked with a startup team that incorporated in June 2013—developing a software and hardware platform for the security solutions for the Bitcoin ecosystem.
    • Performed market research, financial modeling, cash flow, and financing need forecasting.
    • Developed an initial business model and partnership strategy and prepared a demo day presentation.
    Focus areas: Business Plan Development, Partnerships, Cash Flow Modeling, Revenue Modeling, Financial Modeling, Finance Strategy
  • Associate

    2011 - 2013
    The Bear Fund
    • Evaluated 50+ investment opportunities across various industries, including healthcare, medical, gym and specialized equipment, electronics and LED, and industrial services.
    • Performed LBO modeling, financial analysis, valuation, and industry diligence to determine the value drivers, operating improvement opportunities, and risks.
    • Participated in the negotiations and deal executions for investments in the water filtration and semiconductor industries.
    Focus areas: Valuation, Valuation Modeling, Valuation Multiples, Discounted Cash Flow (DCF), LBO, Due Dilligence, Financial Modeling, Market Research, Three Statement Operating Model, Transaction Modeling
  • Summer Consultant

    2012 - 2012
    Boston Consulting Group Budapest
    • Worked on a high-level turnaround strategy for Hungarian subsidiary of a European banking group—conducted interviews, surveys and market research, designed value proposition proposals and positioning for the retail and corporate divisions.
    • Performed market research and analyzed value creation options across the entire energy generation and delivery value chain for a global energy company considering expanding its footprint in CEE.
    Focus areas: Market Research, Value Proposition, Customer Segmentation, Strategic Investments
  • Bancassurance Manager

    2009 - 2011
    • Recruited and managed a team of eight regional managers and 12 direct sales officers.
    • Launched the banking sales through a top-three Romanian bank—reaching a target revenue within the first four months and increasing average monthly sales by 200% in 2010 (compared to 2009).
    • Built and managed relationships with the commercial banks’ top and regional management teams.
    • Designed and successfully conducted a pilot project that explored a direct sales channel approach.
    Focus areas: Relationship Management, Partner Strategy, Insurance, Product Development, Sales
  • Executive Manager

    2007 - 2009
    • Led the credit analysis, collection, and sales teams for the mortgage arm of a Romanian-Austrian holding; specializing in financing and real-estate development.
    • Prepared the budget and strategy proposals and executed them upon approval from the Board of Administration.
    • Led the expansion of a branch network to six cities and increased the loan portfolio by 280% in two years.
    • Created and updated operational and risk procedures in line with the National Bank’s regulations.
    Focus areas: Strategy, Budgeting, Finance Strategy, Reporting, Management, Credit Risk Analysis, Mortgage REITs, Bank Debt Raises, Commercial Mortgage-backed Securities (CMBS), Credit Underwriting
  • Senior Relationship Manager

    2001 - 2007
    Volksbank A.G.
    • Performed a complete credit underwriting on a portfolio of 100+ SME and corporate customers—covering the entire process from client acquisition and negotiation through financial modeling, analysis, and monitoring.
    • Designed and executed a complex MBO financing solution for the largest producer of batteries in CEE.
    • Created customized financing structures for specialized types of credit facilities backed by European funding; the structures were later used extensively within the bank.
    Focus areas: Credit, Underwritting, Three Statement Operating Model, Cash Flow Forecasting, Cash Flow Calculation, Relationship Management, Negotations, Credit Risk Analysis, Credit Analysis, Corporate Finance, Corporate Banking, Credit Underwriting, Mortgage REITs, Commercial Mortgage-backed Securities (CMBS)


  • Master of Business Administration (MBA) in Finance and Strategy
    2011 - 2013
    Haas School of Business, University of California Berkeley - Berkeley, CA, USA
  • Master's degree in Financial Strategy
    2000 - 2001
    Babes-Bolyai University - Cluj-Napoca, Romania
  • Bachelor's degree in International Business
    1995 - 1999
    Babes-Bolyai University - Cluj-Napoca, Romania

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