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Martin Concannon

Martin Concannon

Washington, DC, United States
Member since January 23, 2017
With over 20 years of financial and strategic consulting experience, Marty has led projects in 8 countries. He recently analyzed sales performance for over 100 leading US food and beverage brands—presenting to executives of those brands as well as several industry conferences. He has a passion for finding the business stories hidden among the data, and joined the Toptal network to find challenging projects and to work with talented people.
Martin is now available for hire
Career Highlights
Case studies
Industry Expertise
  • Chemicals
  • Food & Beverage
Software Expertise
  • Microsoft Excel
  • Tableau
Other Expertise
  • Australia
  • Financial Planning & Analysis (FP&A)
  • Three Statement Operating Model
  • United Kingdom
  • Managing Director
    2006 - PRESENT
    Lafayette Associates
    • Conducted detailed food & beverage brand studies using syndicated Nielsen data to study linkage between specific ingredients and brand sales. Presented findings to marketing teams of more than 50 leading national brands as well as at leading trade shows including IFP.
    • Provided strategic market analysis and annual planning support for a $2 billion auto-parts company—including a study of macro industry trends for key OEM customers using JD Power and other market data.
    • Built a sales category analysis and scorecard for the CPG business unit of a diversified Fortune 500 company.
    • Facilitated the strategic agenda and annual plan development for a $150 million Italian restaurant chain.
    Focus areas: Budgeting, Financial Modeling, Financial Benchmarking, Financial Planning & Analysis (FP&A), Three Statement Operating Model
  • Project Manager
    2005 - 2006
    Marakon Associates
    • Got the executive buy-in for a new internal growth strategic agenda that was used to secure $500 million in new investment from the European parent of a $4 billion mortgage business. Used detailed population and broker demographics study to redeploy sales staff to drive ~20% increase in loan originations.
    • Completed a competitive organizational design benchmark for a US regional banking company—served as input for CEO-led organizational redesign efforts around the cross-selling platform in business banking.
    • Created a turnaround strategy for a $160 million candy company—including a $10 million, 100-day plan that returned the company to profitability within 1 year.
    Focus areas: Financial Data Analysis, Financial Modeling, Profitability Analysis
  • Director
    2003 - 2004
    Hackett Group
    • Worked as a process improvement advisor using empirical research and benchmarking data to improve the effectiveness and reduce the cost of providing internal financial performance analysis and planning.
    • Prepared process redesign recommendations for reducing annual planning cycles to 12-16 weeks for several Fortune 500 companies: GE, DTE Energy, and United Airlines.
    Focus areas: Financial Benchmarking, Financial Planning & Analysis (FP&A)
  • Director
    1998 - 2002
    Stern Stewart
    • Acted as the regional CEO of a consulting office serving clients in Australia and New Zealand—overseeing substantial regional market research activities, including widely published economic ranking the region’s top 150 public companies.
    • Served as regular economic commentator in Australian media, and was a featured conference speaker.
    • Developed relationships with executives at leading regional companies, brought in premier clients: Fonterra Dairies, Transurban CityLink, Snowy Hydro Power.
    • Co-led a project for $18 billion consumer company Diageo.
    • Developed an integrated market-planning model for Burger King that used operating data to fuse cooperation between business developers and operators, and drove ~$50 million in capital spending.
    • Led a value-based management system pilot project and handled the day-to-day implementation for Akzo Nobel.
    • Wrote an innovative financial literacy training program that was given to more than 1,000 managers at the $14 billion global chemical company.
    • Led the day-to-day implementation team of a value-based management system for Monsanto. Completed a series of detailed industry studies—including cost of capital and R&D spending.
    Focus areas: Valuation, Financial Planning & Analysis (FP&A), Financial Modeling, Entrepreneurial Finance
  • Green Belt in Six Sigma
    2006 - 2006
    Motorola University - Chicago, IL, USA
  • Master of Business Administration (MBA) in Business Administration
    1992 - 1995
    University of Chicago - Chicago, IL, USA
  • Bachelor's degree in Business Administration
    1980 - 1984
    University of Kentucky - Lexington, KY, USA
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