Michael Keung, Finance Expert in Coquitlam, BC, Canada
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Michael Keung

Verified Expert  in Finance

Finance Expert

Location
Coquitlam, BC, Canada
Toptal Member Since
June 20, 2022

Michael is an MBA holder and a CPA in Canada, USA, and Hong Kong. He had a successful financial planning and analysis (FP&A) career in top consumer goods companies, including PepsiCo, Carlsberg, and Webber Naturals. He also helps companies design and implement financial planning systems. Michael wants to help clients automate their reports and improve their efficiency in financial reporting and analysis.

Financial ForecastingExcel ExpertAccounts ReceivableERP ImplementationAccountingFinancial SystemsFinancial ModelingRevenue & Expense ProjectionsCertified Public Accountant (CPA)Financial Planning & Analysis (FP&A)BudgetingFinancial ReportingCFOVenture CapitalBusiness Plan ConsultingInternal ControlCost Control

Career Highlights

Financial System and Reporting Technician
Natural Factors
Efficiency and Effectiveness Manager
Carlsberg
Finance Planning Analyst
PepsiCo

Education Highlights

Master of Business Administration (MBA)
University of London
Bachelor's Degree
University of London
Bachelor's Degree
The Chinese University of Hong Kong

Certification Highlights

Certified Public Accountant (CPA)
Washington State Board of Accountancy (ACB)
Certified Public Accountant (CPA)
CPA Canada
Certified Public Accountant (CPA)
Hong Kong Institute of Certified Public Accountants

Case Studies

Work Experience

Financial System and Reporting Technician

2022 - PRESENT
Natural Factors
  • Led the change of the corporate performance management system, including vendor selection, design, and implementation. Helped the company enhance efficiency and effectiveness in financial reporting, budgeting/planning, and performance management.
  • Provided senior-level expertise for planning, managing, implementing, and maintaining all financial system data for financial and management reporting purposes.
  • Led the development and optimization of the reporting systems, including financial and operational reporting. Managed the assessment of data, statistics, metrics, and other requirements and oversaw all system maintenance and administration aspects.
  • Oversaw the privacy and protection of financial data, including external supplier information and internal data. Advised and supervised the system security administration and access to financial data.
Focus areas: Financial Systems, Financial Planning & Analysis (FP&A), Automation, Canada, North America, Accounting, Treasury, Finance, Corporate Planning, CPA, Three-statement Modeling, Data Science, M&A Reporting, Modeling, OneStream, Microsoft Excel, Scenario Analysis, Consumer Products, Food & Beverage, ERP Implementation, Manufacturing, Inventory Cost Accounting, Financial Forecasting, Analysis, Controller, Business Analysis, Planning, Data Analytics, Data Analysis, Communication

Tax Preparer (Volunteer)

2023 - 2023
Community Volunteer Income Tax Program
  • Helped the general public file income taxes for free.
  • Inspected documents to support tax claims and allowance.
  • Provided basic and voluntary tax advice for issues related to tax filing.
Focus areas: Taxation, Income Tax, Canada, Tax Credits, Tax Equity, Annual Tax Returns, Microsoft Excel, Communication

District Treasurer (Volunteer)

2018 - 2021
The Scout Association of Hong Kong
  • Attended quarterly ex-com meetings and prepared annual financial statements, providing financial support for the board.
  • Helped the fundraising to ensure enough financial resources for activities.
  • Reviewed the chart of accounts and assisted with audit issues.
Focus areas: Fundraising, Cash Flow, Treasury, Internal Control, Microsoft Excel, CFO, Controller, Business Analysis, Communication

Efficiency and Effectiveness Manager

2018 - 2021
Carlsberg
  • Led the Asia operating expenses (OPEX)/SG&A cost control function. Achieved $180 million in cost savings in 2020 (versus an original target of $60 million).
  • Sped up the month-end financial planning and analysis (FP&A) closing deadline by one day for all ten Asia markets. Released regional consolidated results ahead of schedule.
  • Established and executed the regional travel policy, including flight/meal/hotel spending limit. Worked with American Express GBT to launch the online flight/hotel booking tool in Hong Kong, and they enjoyed 30% savings.
  • Provided support and training to Asian markets for financial systems (Hyperion, SAP). Initiated automation and big data analysis, such as designing Power BI and Microsoft Access databases and SQL queries.
Focus areas: Costing, Cost Control, Cost Efficiency, Excel VBA, Excel 365, Excel Expert, Microsoft Access, Microsoft Power BI, Hyperion, SAP, Financial Planning & Analysis (FP&A), Asia-Pacific (APAC), Southeast Asia, FMCG, Financial Modeling, Investor Presentations, Revenue & Expense Projections, Three-statement Modeling, Project Finance, Valuation, M&A Modeling, Mergers & Acquisitions (M&A), M&A Reporting, Modeling, China, Hong Kong, Asia, Business Models, Business Plan Consulting, Microsoft Excel, Pricing, Go-to-market Strategy, Sales Effectiveness, Scenario Analysis, Consumer Products, Food & Beverage, Manufacturing, Inventory Cost Accounting, Financial Forecasting, Analysis, Controller, Business Analysis, Planning, Data Analytics, Data Analysis, Communication

Finance Planning Analyst

2016 - 2018
PepsiCo
  • Streamlined and automated variance analysis reports and reduced staff workload by 150 hours per year.
  • Developed a management information pack, which is an all-in-one Excel wizard with access database showing all financial information. Shared the successful experience with the Middle East financial team for their adaption.
  • Introduced SAP data mining and established shipment tracking process at the brand and SKUs level.
Focus areas: Financial Planning & Analysis (FP&A), Forecasting, Budgeting, Consolidation, Excel VBA, Excel Expert, Hyperion, SAP, Analysis of Variance (ANOVA), Cash Flow, Working Capital Management, Asia-Pacific (APAC), Southeast Asia, FMCG, Financial Modeling, Revenue & Expense Projections, Three-statement Modeling, Modeling, Hong Kong, Asia, Business Models, US GAAP, Microsoft Excel, Go-to-market Strategy, Market Research & Analysis, Sales Effectiveness, Scenario Analysis, Consumer Products, Food & Beverage, Financial Forecasting, Analysis, Controller, Business Analysis, Planning, Data Analytics, Data Analysis, Communication

Financial Analyst

2015 - 2016
Belden
  • Consolidated and prepared the budget and monthly forecast and identified variance for Asia business.
  • Conducted finance and supply chain analysis, including monthly sales, cost, OPEX, and cash flow analysis.
  • Hosted weekly APAC point-of-view calls, supported the KPI process, and automated management reports.
Focus areas: Financial Planning & Analysis (FP&A), Analysis of Variance (ANOVA), Asia-Pacific (APAC), Standard Costing, Forecasting, Budgeting, Revenue & Expense Projections, Three-statement Modeling, Modeling, China, Hong Kong, Asia, SaaS, US GAAP, Microsoft Excel, Scenario Analysis, Manufacturing, Inventory Cost Accounting, Financial Forecasting, Analysis, Business Analysis, Planning, Communication

Senior Business Analyst

2012 - 2015
Li & Fung
  • Prepared management accounting reports, conducted financial analysis, and assisted in the pricing decision.
  • Oversaw Accounts Receivable and Accounts Payable operation; led and supervised two junior staff, an AR and AP clerk; improved AR collection days and better credit control; speeded up AP process by two days.
  • Improved the efficiency of reports and SOP, VBA programming, ERP implementation, and transformation.
Focus areas: Financial Planning & Analysis (FP&A), Accounts Receivable, Accounts Payable, Accounting, Operational Finance, Revenue & Expense Projections, Three-statement Modeling, China, Hong Kong, Asia, Microsoft Excel, Pricing, Financial Forecasting, Analysis, Business Analysis, Planning
2018 - 2019

Master of Business Administration (MBA) in Accountancy

University of London - Distance Learning

2013 - 2016

Bachelor's Degree in Legal Studies (Law)

University of London - Distance Learning

2008 - 2011

Bachelor's Degree in Professional Accountancy and Integrated BBA

The Chinese University of Hong Kong - Hong Kong

OCTOBER 2022 - JUNE 2025

Certified Public Accountant (CPA)

Washington State Board of Accountancy (ACB)

JULY 2021 - PRESENT

Certified Public Accountant (CPA)

CPA Canada

MAY 2015 - PRESENT

Certified Public Accountant (CPA)

Hong Kong Institute of Certified Public Accountants

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