Miriam Hoolahan
Change and Communications Expert
Location
Port Moody, Canada
Toptal Member Since
August 15, 2022
Miriam is an international business professional with 20+ years of experience in management and marketing. She has helped clients optimize, grow, and launch their businesses. She has implemented complex change programs for startups and multinationals at companies such as DuPont, HSBC, and RBC. Miriam also served as Director of Marketing for a nonprofit organization. She looks forward to collaborating on projects and facilitating growth in the organizations she will be working with.
Miriam is available for hire
Hire MiriamCareer Highlights
Owner and Consultant
Self-employed
Director of Communications
Community Ventures Society
Education
Master's Degree
University of Winchester
Bachelor's Degree
Wilfrid Laurier University
Expertise
Change ManagementCommunicationDatabase ResearchMarketingMarketing StrategyProject ManagementResearchStrategyWork Experience
2010 - PRESENT
Owner and Consultant
Self-employed
- Managed approximately six clients per year. Assisted them in navigating through change management across their organizations, ranging from startups to Fortune 500 companies.
- Developed branding, pricing, and market strategy for a startup client in the book-collecting industry. This resulted in a global launch in 2011. Increased interest across the niche, expanded market reach, and drove revenue.
- Served as a marketing lead for a local alcohol producer. Helped estimate market opportunities. Developed and launched the brand and managed campaigns, increasing distribution to 15 outlets within three months.
Focus areas: Change Management, Management, Marketing, Strategy, Brand Strategy, Brand Positioning, Branding, Growth Marketing, Growth Hacking, Digital Branding, Communication, Storytelling, Content Writing, Startups, Brand Building, Public Relations (PR), Grants, Nonprofits, Fundraising
2017 - 2022
Director of Communications
Community Ventures Society
- Launched a local exhibit to promote inclusion in the community. Attracted a wide variety of groups from across the community. Garnered public attention from media outlets and politicians. Had over 3,000 visitors.
- Enabled CVS to win the "Nonprofit of the Year" award from the Tri-Cities Chamber of Commerce. Increased media attention, engagement across local organizations, and enabling major change in the community.
- Assembled a crisis management team through the COVID-19 pandemic. Used change management strategies. Improved employee satisfaction compared to pre-pandemic levels by 50%.
Focus areas: Strategy, Change Management, Brand Strategy, Brand Positioning, Branding, Growth Marketing, Growth Hacking, Digital Branding, Communication, Storytelling, Content Writing, Brand Building, Public Relations (PR), Grants, Nonprofits, Fundraising
2006 - 2009
Assistant Marketing Manager
RBC
- Served as the product manager for banking products (offline and online). Collaborated with UK, Channel Islands, and Dubai teams to prepare and deliver training materials and integrate customer insights into all communications.
- Developed and implemented a new account opening form and process across 12 entities. Resulted in increased organizational efficiencies and client satisfaction scores based on returned survey data.
- Launched a safety and security campaign in 2008. Promoted the safety of RBC during the volatile financial crisis resulting in growth of customer acquisitions by 30% over six months and attracted global media attention.
- Managed two direct reports providing mentorship in their career path. Supported them in achieving their business and communications objectives.
Focus areas: Change Management, Marketing, Brand Strategy, Brand Positioning, Branding, Growth Marketing, Growth Hacking, Communication, Storytelling, Content Writing, Brand Building
2001 - 2006
Marketing Manager
DuPont Canada
- Developed a detailed analysis of the opportunity for a water management business for DuPont Canada. It included assessing the market through primary and secondary research techniques and analyzing our existing chlorine dioxide business.
- Worked directly on market research for our protective clothing business to adjust pricing for the Canadian market and develop campaigns that would help boost sales across the country.
- Developed a new brand for a new irrigation product that was developed in Canada but was marketed solely in the US. It required working directly with farmers in California and Mexico to conduct trials and gather insights to enhance our strategy.
Focus areas: Marketing Strategy, Market Research, Business Planning
Education
2011 - 2012
Master's Degree in Strategic Marketing
University of Winchester - Winchester, UK
1997 - 2001
Bachelor's Degree in Business Administration
Wilfrid Laurier University - Waterloo, Ontario, Canada
Certifications
SEPTEMBER 2009 - AUGUST 2022
Chartered Marketer
Chartered Institute of Marketing
SEPTEMBER 2004 - PRESENT
Green Belt
The Council for Six Sigma Certification