Miriam Hoolahan, Finance Expert in Port Moody, Canada
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Miriam Hoolahan

Verified Expert  in Finance

Change and Communications Expert

Location
Port Moody, Canada
Toptal Member Since
August 15, 2022

Miriam is an international business professional with 20+ years of experience in management and marketing. She has helped clients optimize, grow, and launch their businesses. She has implemented complex change programs for startups and multinationals at companies such as DuPont, HSBC, and RBC. Miriam also served as Director of Marketing for a nonprofit organization. She looks forward to collaborating on projects and facilitating growth in the organizations she will be working with.

Career Highlights

Director of Communications
Community Ventures Society

Education Highlights

Master's Degree
University of Winchester
Bachelor's Degree
Wilfrid Laurier University

Case Studies

Work Experience

Owner and Consultant

2010 - PRESENT
Self-employed
  • Managed approximately six clients per year. Assisted them in navigating through change management across their organizations, ranging from startups to Fortune 500 companies.
  • Developed branding, pricing, and market strategy for a startup client in the book-collecting industry. This resulted in a global launch in 2011. Increased interest across the niche, expanded market reach, and drove revenue.
  • Served as a marketing lead for a local alcohol producer. Helped estimate market opportunities. Developed and launched the brand and managed campaigns, increasing distribution to 15 outlets within three months.
Focus areas: Change Management, Management, Marketing, Strategy, Brand Strategy, Brand Positioning, Branding, Growth Marketing, Growth Hacking, Digital Branding, Communication, Storytelling, Content Writing, Startups, Brand Building, Public Relations (PR), Grants, Nonprofits, Fundraising, Market Segmentation, eCommerce, Grant Proposals, Healthcare Software

Director of Communications

2017 - 2022
Community Ventures Society
  • Launched a local exhibit to promote inclusion in the community. Attracted a wide variety of groups from across the community. Garnered public attention from media outlets and politicians. Had over 3,000 visitors.
  • Enabled CVS to win the "Nonprofit of the Year" award from the Tri-Cities Chamber of Commerce. Increased media attention, engagement across local organizations, and enabling major change in the community.
  • Assembled a crisis management team through the COVID-19 pandemic. Used change management strategies. Improved employee satisfaction compared to pre-pandemic levels by 50%.
Focus areas: Strategy, Change Management, Brand Strategy, Brand Positioning, Branding, Growth Marketing, Growth Hacking, Digital Branding, Communication, Storytelling, Content Writing, Brand Building, Public Relations (PR), Grants, Nonprofits, Fundraising, Market Segmentation, Grant Proposals

Assistant Marketing Manager

2006 - 2009
RBC
  • Served as the product manager for banking products (offline and online). Collaborated with UK, Channel Islands, and Dubai teams to prepare and deliver training materials and integrate customer insights into all communications.
  • Developed and implemented a new account opening form and process across 12 entities. Resulted in increased organizational efficiencies and client satisfaction scores based on returned survey data.
  • Launched a safety and security campaign in 2008. Promoted the safety of RBC during the volatile financial crisis resulting in growth of customer acquisitions by 30% over six months and attracted global media attention.
  • Managed two direct reports providing mentorship in their career path. Supported them in achieving their business and communications objectives.
Focus areas: Change Management, Marketing, Brand Strategy, Brand Positioning, Branding, Growth Marketing, Growth Hacking, Communication, Storytelling, Content Writing, Brand Building, Market Segmentation

Marketing Manager

2001 - 2006
DuPont Canada
  • Created a detailed analysis of the opportunity for a water management business for DuPont Canada. It included assessing the market through primary and secondary research techniques and analyzing our existing chlorine dioxide business.
  • Worked directly on strategic marketing and market research for our protective clothing business to adjust pricing for the Canadian market and develop campaigns that would help boost sales across the country.
  • Developed a new brand for a new irrigation product that was developed in Canada but was marketed solely in the US. It required working directly with farmers in California and Mexico to conduct trials and gather insights to enhance our strategy.
Focus areas: Marketing Strategy, Market Research, Business Planning, Agriculture, Strategic Marketing, Market Segmentation
2011 - 2012

Master's Degree in Strategic Marketing

University of Winchester - Winchester, UK

1997 - 2001

Bachelor's Degree in Business Administration

Wilfrid Laurier University - Waterloo, Ontario, Canada

SEPTEMBER 2009 - AUGUST 2022

Chartered Marketer

Chartered Institute of Marketing

SEPTEMBER 2004 - PRESENT

Green Belt

The Council for Six Sigma Certification

Finance

Fundraising, Pricing, Market Research, Financial Modeling, Pricing Strategy, Total Addressable Market (TAM), Blockchain

Output Software

Microsoft Word, Microsoft Excel

Industry Expertise

Nonprofits, Chemicals, Agriculture

Other

Database Research, Project Management, Strategy, Marketing, Marketing Strategy, Communication, Community Outreach, Research, Brand Strategy, Brand Positioning, Branding, Growth Marketing, Storytelling, Content Writing, Brand Building, Growth Strategy, Business Strategy, Go-to-market Plans, Go-to-market Strategy, SWOT Analysis, Market Research & Analysis, Market Sizing, Market Research Analyst, eCommerce, Business Planning, Lean Six Sigma, Business Process Improvement (BPI), Management Consulting, Sales & Channel Enablement, Pitch Decks, Direct to Consumer (D2C), Competitive Analysis, Strategic Planning, Strategic Planning & Execution, Organization Assessment, Sales Strategy, Market Segmentation, Healthcare Software, Databases, Change Management, Organizational Behavior (OB), Digital Marketing, Process Design, Management, Growth Hacking, Digital Branding, Startups, Public Relations (PR), Writing & Editing, Grants, Growth Strategy Consultants, Chief Marketing Officer (CMO), Stakeholder Mapping, Business Models, Process Modeling, Process Flows, Process Mapping, Marketing Leadership, Grant Proposals, Microsoft Visio, Marketo, Business Process Flow (BPF), Consumer Packaged Goods (CPG), Strategic Marketing

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