Mohammad Reda, Finance Expert in Dubai, United Arab Emirates
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Mohammad Reda

Verified Expert  in Finance

Bio

Mohammad has over two decades of diversified experience in emerging markets and holds an MBA. As a business excellence advisor, he's helped SMEs and startups build their business models and structures to achieve remarkable growth and advised on funding needs. He also has extensive experience in digital transformation through post-graduate studies and reengineering processes and teams to penetrate new markets. Mohammad joined Toptal to help clients to create global success stories.

Career Highlights

Business Excellence Advisor
Business Haven Consultancy
Group CFO
Bellezza Sanitary Ware
Regional Administrative Manager
TAQA Arabia

Education Highlights

Master's Degree
ESLSCA Business School Paris
Bachelor's Degree
Mansoura University

Certification Highlights

Digital Transformation Leadership MicroMasters Program
Boston University | via edX

Case Studies

Software Expertise

  • Odoo

Other Expertise

  • Accounting
  • Competition Research
  • Digital Transformation
  • Human Resources (HR)
  • Management
  • Marketing
  • Organizational Development

Work Experience

Managing Director

2020 - PRESENT
Elesely Group
  • Supervised compliance structure and implementation.
  • Diversified the investment portfolio of the group.
  • Scaled new business verticals and established new regional offices.
Focus areas: CEO, Scaling, Growth, Equity, Digital Project Management, Product Strategy Consultant, Market Opportunity Analysis, Accounts Receivable, Business Plan Consulting, Operations, Supply Chain Operations, Contract Management, Supply Chain, Fractional COO, Reporting, Three-statement Modeling, Pitch Decks, Executive Presentations, Storytelling, Pitch Deck Consultant

Business Excellence Advisor

2020 - PRESENT
Business Haven Consultancy
  • Helped startups and SMEs build their business models, feasibility studies, marketing strategies, growth model, and structure.
  • Implemented, trained, and developed ERP systems at the clients' factories, branches, and headquarters.
  • Helped clients succeed in the digital transformation process. Modified documentation cycle, altered process flow, installed IoT sensors to track actual costs, integrated SCADA system and Odoo ERP inputs, and upgraded cash collection and sales pipeline.
  • Managed clients' marketing management activities to increase ROI. Established B2B sales funnels. Generated export leads. Renewed suppliers base and renegotiated for better prices and terms. Improved after-sales teams to maintain clients' retention.
Focus areas: Financial Management, Management, Organizational Development, Digital Transformation, Digital Marketing, Market Research, Market Research & Analysis, Process Mapping, Business Process Optimization, Strategy, Operating Models, Target Operating Models, Consumer Packaged Goods (CPG), Business Strategy, Go-to-market Strategy, Digital Strategy, Digital Marketing Strategy, Marketplaces, Startups, Singapore, Asia-Pacific (APAC), COO, Global Operations, Trade Finance, Logistics & Supply Chain, Compliance, Music Publishing, Music Production, Music Streaming, Business Intelligence (BI), Music, Business Models, Fintech Consultant, Fintech, Financial Modeling, Pricing, Agile Product Management, Analytics, Data Analytics, Key Performance Indicators (KPIs), Subscriptions, Customer Data, Pricing Models, Product Management, Subscription Pricing, SaaS, Software as a Service (SaaS), Staffing, Recruiting, Chief of Staff, Market Research Analyst, Stakeholder Mapping, Marketo, Total Addressable Market (TAM), Market Segmentation, Market Sizing, Surveys, Competition Research, Consumer Insights, eCommerce, Beauty Products, Health, Business Planning, Growth Strategy, Business Transformation, Cost-benefit Analysis, Financial Forecasting, Marketing Communications (MarCom), Change Management, Microsoft PowerPoint, Chief Operations Officer (COO), Small Business, Food & Beverage, Direct to Consumer (D2C), Food, Customer Segmentation, Organizational Design, Agile Coaching, Organizational Strategy & Design, Organizational Change Management (OCM), TOM, Presentations, Lead Generation, Logistics, B2B Lead Generation, Sales, Energy, Internet of Things (IoT), Energy Management, Innovation, Innovation Strategy, IRR, Financial Analysis, Financial Benchmarking, Financial Planning & Analysis (FP&A), Construction, CFO, Business Operations, Process Design, CEO, Private Equity, Scaling, Growth Strategy Consultants, Digital Project Management, Product Strategy Consultant, Market Opportunity Analysis, Accounts Receivable, Business Plan Consulting, Operations, Supply Chain Operations, SOP Development, Contract Management, Supply Chain, Fractional COO, Financial Reporting, Auditing, QuickBooks Online, Bookkeeping, Revenue Recognition, US GAAP, Reporting, Three-statement Modeling, Pitch Decks, Offshoring, Executive Presentations, Storytelling, Pitch Deck Consultant

Financial and Management Consultant

2018 - PRESENT
Arabreneur
  • Oversaw the clients' expansion and secured the required funding to achieve their next milestone. Used different financing tools and techniques to support clients' operations and expansion plans.
  • Managed several portfolios and helped the clients to achieve advanced ROI.
  • Re-engineered process costing, increased shelf-life for products, negotiated procurement prices and terms, and utilized warehousing and inventory processes. Developed the marketing team.
  • Crafted more than 14 marketing strategies to penetrate local and regional markets for the clients. Established new B2B channels and partnerships to expand in different markets.
Focus areas: Management, Consulting, Marketing, Finance, Market Research, Market Research & Analysis, Process Mapping, Business Process Optimization, Strategy, Operating Models, Target Operating Models, Business Strategy, Go-to-market Strategy, Digital Marketing Strategy, Marketplaces, Startups, Trade Finance, Logistics & Supply Chain, Music Publishing, Music Production, Music Streaming, Business Intelligence (BI), Music, Business Models, Fintech Consultant, Fintech, Financial Modeling, Pricing, Agile Product Management, Analytics, Data Analytics, Key Performance Indicators (KPIs), Subscriptions, Customer Data, Pricing Models, Product Management, Subscription Pricing, SaaS, Software as a Service (SaaS), Staffing, Recruiting, Chief of Staff, Market Research Analyst, Stakeholder Mapping, Marketo, Total Addressable Market (TAM), Market Segmentation, Market Sizing, Surveys, Competition Research, Consumer Packaged Goods (CPG), Consumer Insights, eCommerce, Beauty Products, Health, Business Planning, Growth Strategy, Business Transformation, Cost-benefit Analysis, Financial Forecasting, Marketing Communications (MarCom), Change Management, Microsoft PowerPoint, Chief Operations Officer (COO), Small Business, Food & Beverage, Direct to Consumer (D2C), Food, Customer Segmentation, Agile Coaching, Organizational Strategy & Design, Organizational Change Management (OCM), PowerPoint Design, TOM, Presentations, Lead Generation, Logistics, B2B Lead Generation, Sales, Energy, Internet of Things (IoT), Energy Management, Innovation, Innovation Strategy, IRR, Financial Analysis, Financial Benchmarking, Financial Planning & Analysis (FP&A), Construction, CFO, Business Operations, Process Design, CEO, Private Equity, Scaling, Growth Strategy Consultants, Digital Project Management, Product Strategy Consultant, Market Opportunity Analysis, Accounts Receivable, Business Plan Consulting, Operations, Supply Chain Operations, SOP Development, Contract Management, Supply Chain, Fractional COO, Financial Reporting, Auditing, QuickBooks Online, Bookkeeping, Revenue Recognition, US GAAP, Reporting, Three-statement Modeling, Pitch Decks, Offshoring, Executive Presentations, Storytelling, Pitch Deck Consultant

Managing Director

2021 - 2022
Dr. Baker
  • Finalized the digital transformation processes and implementation of the ERP system.
  • Supervised the exports team and managed to participate in the biggest MENA food fair, Gulfood Manufacturing in Dubai.
  • Held strategic partnerships with African countries to export products and expand market share in Africa.
  • Modified the organizational setup and reengineered the payroll matrix to motivate the employees and increase productivity alongside cutting cost strategies.
Focus areas: Management, Operations, Human Resources (HR), Information Logistics, Marketing, Warehouse Operations, Sales, Partnerships, Finance, Accounting, Business Transformation, Export Shipment Handling, Consumer Packaged Goods (CPG), Digital Marketing Strategy, COO, Logistics & Supply Chain, Analytics, Data Analytics, Key Performance Indicators (KPIs), Subscriptions, Pricing Models, Product Management, Subscription Pricing, SaaS, Software as a Service (SaaS), Staffing, Recruiting, Chief of Staff, Market Research Analyst, Surveys, Competition Research, Market Research, Consumer Insights, eCommerce, Procurement, Customer Relationship Management (CRM), Request for Information (RFI), Business Planning, Operating Models, Target Operating Models, Business Models, Cost-benefit Analysis, Financial Forecasting, Marketing Communications (MarCom), Change Management, Microsoft PowerPoint, Chief Operations Officer (COO), Small Business, Food & Beverage, Direct to Consumer (D2C), Food, Customer Segmentation, Organizational Design, Agile Coaching, Organizational Strategy & Design, Organizational Change Management (OCM), PowerPoint Design, TOM, Presentations, Logistics, B2B Lead Generation, IRR, Financial Benchmarking, Financial Planning & Analysis (FP&A), Construction, CFO, Business Operations, Process Design, CEO, Private Equity, Scaling, Accounts Receivable, Supply Chain Operations, Contract Management, Supply Chain, Fractional COO, Financial Reporting, Reporting, Three-statement Modeling, Pitch Decks, Executive Presentations, Storytelling, Pitch Deck Consultant

Group CFO

2019 - 2021
Bellezza Sanitary Ware
  • Secured more than EGP 250 million for expansion and new plant installations.
  • Stated the digital transformation strategy and executed it throughout four factories with leading ERP software houses.
  • Oversaw the compliance and governance processes to transform four different companies and supporting factories into one holding company.
  • Led the communication and negotiation with world industry leaders to establish a joint venture factory in Egypt.
  • Supervised the transition to industry 4.0 with experts in industrial automation.
Focus areas: Finance, Marketing, Sales, Customer Success, Customer Service, Customer Satisfaction, Lean Manufacturing, Digital Marketing, Digital Transformation, Costing, Partnerships, B2B Partnerships, Export Shipment Handling, Industry 4.0, Business Process Optimization, Global Operations, Compliance, Financial Modeling, Pricing, Analytics, Data Analytics, Customer Data, Pricing Models, Product Management, Consumer Insights, eCommerce, Procurement, Vendor Management, Request for Proposal (RFP), Request for Information (RFI), Business Strategy, Business Planning, Growth Strategy, Operating Models, Target Operating Models, Business Models, Cost-benefit Analysis, Financial Forecasting, Marketing Communications (MarCom), Change Management, Microsoft PowerPoint, Chief Operations Officer (COO), Small Business, Direct to Consumer (D2C), PowerPoint Design, TOM, Presentations, Logistics, B2B Lead Generation, IRR, Financial Analysis, Financial Benchmarking, Financial Planning & Analysis (FP&A), Construction, CFO, Process Design, CEO, Private Equity, Scaling, Accounts Receivable, SOP Development, Contract Management, Supply Chain, Fractional COO, Financial Reporting, Auditing, QuickBooks Online, Bookkeeping, Revenue Recognition, US GAAP, Reporting, Three-statement Modeling, Pitch Decks, Executive Presentations, Storytelling, Pitch Deck Consultant

Managing Director

2018 - 2019
Hedgecorp
  • Advised the foundation of various banking businesses in the UK and the Middle East. Worked with the management team composed of qualified and experienced banking and investment professionals with decades of international experience.
  • Hired and established a team of professionals in Egypt to expand the operations from the UK to Egypt.
  • Started with the support of the CEO in London, and within six months expanded in hiring and organizational development and established three offices in Cairo. Assets under management were raised to EGP 10 million within the same period.
Focus areas: Hedge Funds, Startup Funding, Growth Equity, Venture Debt, Venture Funding, Global Operations, Trade Finance, Logistics & Supply Chain, Compliance, Business Models, Fintech Consultant, Fintech, Agile Product Management, Analytics, Data Analytics, Key Performance Indicators (KPIs), Customer Data, Pricing Models, Product Management, Staffing, Recruiting, Chief of Staff, Market Research Analyst, Total Addressable Market (TAM), Market Sizing, Surveys, Competition Research, Market Research, Consumer Packaged Goods (CPG), Beauty Products, Health, Vendor Management, Request for Proposal (RFP), Customer Relationship Management (CRM), Request for Information (RFI), Business Strategy, Business Planning, Growth Strategy, Operating Models, Target Operating Models, Financial Forecasting, Marketing Communications (MarCom), Change Management, Microsoft PowerPoint, Chief Operations Officer (COO), Small Business, Organizational Design, Organizational Change Management (OCM), PowerPoint Design, TOM, Presentations, Strategy, Lead Generation, Logistics, Sales, Innovation, Innovation Strategy, IRR, Financial Benchmarking, Financial Planning & Analysis (FP&A), Construction, CFO, Business Operations, Process Design, CEO, Private Equity, Scaling, Digital Project Management, Accounts Receivable, Supply Chain Operations, Contract Management, Supply Chain, Fractional COO, QuickBooks Online, Reporting, Three-statement Modeling, Pitch Decks, Executive Presentations, Storytelling, Pitch Deck Consultant

Operations Coordinator

2017 - 2018
Plan International
  • Led the development and monitored the implementation of the operations budget of the program area in line with the approved annual plan.
  • Teamed up with the CO-Operations Department in developing the overall procurement strategy for Plan Egypt and led its rollout at the program area level in full compliance with the relevant policies.
  • Contributed significantly to implementing Plan Egypt’s procurement, HR, and security policies.
  • Collaborated with the program unit operations officers in conducting the requested services for the program area and unit, such as third-party liability, insurance, and fixed assets control.
Focus areas: Information Logistics, Procurement, Procurement Research, Human Resources (HR), Field Service Management, Project Coordination, Fieldwork, Supervisory, Tender, COO, Global Operations, Logistics & Supply Chain, Compliance, Agile Product Management, Key Performance Indicators (KPIs), Customer Data, Staffing, Recruiting, Chief of Staff, Vendor Management, Request for Proposal (RFP), Customer Relationship Management (CRM), Request for Information (RFI), Business Strategy, Business Planning, Operating Models, Business Models, Marketing Communications (MarCom), Change Management, Microsoft PowerPoint, Chief Operations Officer (COO), Small Business, Agile Coaching, Organizational Change Management (OCM), PowerPoint Design, Logistics, Sales, Business Operations, Process Design, Scaling, Operations, Supply Chain Operations, SOP Development, Contract Management, Supply Chain, Fractional COO, US GAAP, Reporting, Executive Presentations, Storytelling

Regional Administrative Manager

2006 - 2017
TAQA Arabia
  • Awarded the Employee of the Year 2015 due to significant contribution to the team all over the country.
  • Took responsibility for various staff functions for the organization, including office services and support, facilities management, maintenance, purchasing, and security.
  • Oversaw the company's administrative functions, ensuring that all policies and procedures were aligned with the company's goals, and managed teamwork in five cities.
  • Succeeded in different roles and was promoted over 12 years from an accountant to chief accountant, admin section head, and regional administrative manager.
Focus areas: Accounting, Customer Service Support, Payment Collection, SAP Materials Management (MM), Point of Sale, Administration, Human Resources (HR), Digital Strategy, Digital Marketing Strategy, Logistics & Supply Chain, Agile Product Management, Analytics, Data Analytics, Key Performance Indicators (KPIs), Customer Data, Pricing Models, Product Management, Staffing, Recruiting, Chief of Staff, Procurement, Vendor Management, Request for Proposal (RFP), Customer Relationship Management (CRM), Request for Information (RFI), Business Strategy, Business Planning, Growth Strategy, Business Models, Financial Forecasting, Marketing Communications (MarCom), Change Management, Microsoft PowerPoint, Chief Operations Officer (COO), Small Business, Direct to Consumer (D2C), Customer Segmentation, Agile Coaching, Organizational Change Management (OCM), PowerPoint Design, TOM, Presentations, Lead Generation, Logistics, Sales, Energy, Energy Management, Innovation, Innovation Strategy, IRR, Business Operations, Process Design, Scaling, Digital Project Management, Accounts Receivable, Operations, Supply Chain Operations, Contract Management, Supply Chain, Fractional COO, Financial Reporting, QuickBooks Online, Bookkeeping, Revenue Recognition, US GAAP, Reporting, Three-statement Modeling, Pitch Decks, Executive Presentations, Storytelling

Management Accountant

2005 - 2006
Porcelaina Sanitary Ware
  • Established a documentation cycle in accordance with the Egyptian accounting standards.
  • Registered the company at the governmental authorities such as the labor office, public insurance institutions, and banks.
  • Supervised the daily operations and was responsible for daily bookkeeping and monthly financial and managerial reports.
  • Established and monitored the costing system, evaluated the cost elements, and calculated the prices accordingly.
Focus areas: Accounting, Administration, Cost Accounting, Customer Data, Procurement, Vendor Management, Customer Relationship Management (CRM), Microsoft PowerPoint, Sales, Accounts Receivable, Financial Reporting, Auditing, QuickBooks Online, Bookkeeping, Revenue Recognition, US GAAP

Internal Auditor

2003 - 2005
Shell
  • Discovered a fraud case and tracked the logs and records for four years to conclude a final result of thousands of pounds.
  • Managed to implement an advanced accounting system to track, register, and report all accounting entries.
  • Collaborated with the top management team to re-engineer the operations and documentation cycles.
Focus areas: Auditing, Audits, Accounting, Microsoft PowerPoint, QuickBooks Online, Bookkeeping, Revenue Recognition, US GAAP
2021 - 2022

Master's Degree in Business Administration (MBA)

ESLSCA Business School Paris - Cairo, Egypt

1999 - 2003

Bachelor's Degree in Accounting

Mansoura University - Mansoura, Egypt

APRIL 2022 - PRESENT

Digital Transformation Leadership MicroMasters Program

Boston University | via edX

NOVEMBER 2016 - PRESENT

Introduction to Marketing

University of Pennsylvania | via Coursera

SEPTEMBER 2016 - PRESENT

Project Management Professional (PMP)

Amideast

SEPTEMBER 2016 - PRESENT

Modeling Risk and Realities

University of Pennsylvania | via Coursera

AUGUST 2016 - PRESENT

Managerial Accounting: Tools for Facilitating and Guiding Business Decisions

University of Illinois | via Coursera

AUGUST 2016 - PRESENT

Managerial Accounting: Cost Behaviors, Systems, and Analysis

University of Illinois | via Coursera

JULY 2016 - PRESENT

Introduction to Spreadsheets and Models

University of Pennsylvania | via Coursera

JUNE 2016 - PRESENT

Fundamentals of Quantitative Modeling

University of Pennsylvania | via Coursera

JANUARY 2016 - JANUARY 2019

IELTS

British Council

MAY 2014 - PRESENT

Certified Management Accountant (CMA)

IPA

Finance

Accounting, Financial Reporting, Market Research, Financial Modeling, Pricing, Total Addressable Market (TAM), Cost-benefit Analysis, Forecasting, Revenue & Expense Projections, Financial Benchmarking, Financial Planning & Analysis (FP&A), CFO, Private Equity, Market Opportunity Analysis, Three-statement Modeling, Trade Finance, Business Intelligence (BI), Taxation, Risk, Management Accounting, IFRS Adjustments, Financial Management, Startup Funding, Growth Equity, Venture Debt, Venture Funding

Output Software

Odoo, Microsoft PowerPoint

Data & Analysis Software

QuickBooks Online

Industry Expertise

Health, Small Business, Food & Beverage, Food, Logistics, Energy, Music, Construction

Geographic Expertise

Singapore, Asia-Pacific (APAC)

Other

Windows, Marketing, Management, Human Resources (HR), Digital Transformation, Business Transformation, Marketing Strategy, Competition Research, Market Segmentation, Organizational Development, Operations, Sales, Procurement, Auditing, Market Research & Analysis, Process Improvement, Process Mapping, Business Process Optimization, Strategy, Operating Models, Target Operating Models, Business Strategy, Digital Strategy, Digital Marketing Strategy, Marketplaces, Startups, COO, Compliance, Business Models, Fintech Consultant, Fintech, Agile Product Management, Analytics, Data Analytics, Key Performance Indicators (KPIs), Subscriptions, Customer Data, Pricing Models, Product Management, Subscription Pricing, Software as a Service (SaaS), Staffing, Recruiting, Chief of Staff, Market Research Analyst, Stakeholder Mapping, Market Sizing, Surveys, Consumer Insights, eCommerce, Beauty Products, Vendor Management, Request for Proposal (RFP), Customer Relationship Management (CRM), Request for Information (RFI), Business Planning, Growth Strategy, Financial Forecasting, Marketing Communications (MarCom), Change Management, Chief Operations Officer (COO), Direct to Consumer (D2C), Customer Segmentation, Organizational Design, Agile Coaching, Organizational Strategy & Design, Organizational Change Management (OCM), PowerPoint Design, TOM, Presentations, Management Consulting, Strategic Marketing, Strategic Planning, Performance Improvement, Team Management, Operational Efficiency Improvement, Motivation, Team Effectiveness, Team Mentoring, Lead Generation, B2B Lead Generation, Energy Management, Innovation, IRR, Financial Analysis, Business Operations, Process Design, CEO, Scaling, Growth Strategy Consultants, Digital Project Management, Product Strategy Consultant, Accounts Receivable, Business Plan Consulting, Supply Chain Operations, SOP Development, Contract Management, Supply Chain, Fractional COO, Bookkeeping, Revenue Recognition, US GAAP, Reporting, Pitch Decks, Offshoring, Executive Presentations, Storytelling, Pitch Deck Consultant, Consumer Packaged Goods (CPG), Go-to-market Strategy, Global Operations, Logistics & Supply Chain, Music Publishing, Music Production, Music Streaming, SaaS, Marketo, Internet of Things (IoT), Innovation Strategy, Audits, Finance, Human Capital Management, Research, Restructuring, Business Agility, Positioning, Customer Satisfaction, Modeling, Simulations, Costing, Analysis, Decision Support, Decision Analysis, Monte Carlo Simulations, Linear Programming, Linear Regression, Probability Theory, Regression Modeling, GAAP, SEC Filing, Ethics, Variance Reporting, Projects, Project Management, Planning, Consumer Behavior, Branding, Promotion, Marketing Mix, Training, Training & Training Content Development, Training Workshops, Leadership Training, Digital Marketing, Information Logistics, Warehouse Operations, Partnerships, Export Shipment Handling, Consulting, Customer Success, Customer Service, Lean Manufacturing, B2B Partnerships, Hedge Funds, Procurement Research, Field Service Management, Customer Service Support, Payment Collection, SAP Materials Management (MM), Point of Sale, Administration, Industry 4.0, Project Coordination, Fieldwork, Supervisory, Tender, Cost Accounting, Growth, Equity, Liability Insurance

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