- Designed sales effectiveness and customer strategy solutions for a personal healthcare business, helping optimize trade spend, resulting in over 3% margin improvements in year one.
- Facilitated the North American reorganization of a food service and retail business through the visioning and five-year strategic planning that resulted in annual roadmaps and breakthroughs for each functional area.
- Led the end-to-end innovation strategy for a pet food business, spanning process audits, articulating the fuzzy front end, shrinking the product development cycle, and developing a launch blueprint.
- Headed omnichannel development for a healthcare company, launching a digital pharmacy based on consumer digital journey research that clearly articulated the moments of truth.
- Conducted training and coaching workshops to sharpen skills and boost capabilities–facts to insights and strategic decisions, visioning and strategy articulation, storytelling, creative briefing, and agency management.
- Directed the website restructuring of a large not-for-profit organization to represent their DEI vision, where inclusivity also covered disabilities like vision and hearing.
- Spearheaded the culture transformation for a large global business as a certified culture coach, implementing the culture operating system that focuses on creating parity and mitigating unconscious bias.
- Drove segmentation and demand space research to uncover high-value beauty segments and need states, then defined the innovation strategy and articulated innovation platforms across horizons.
Focus areas: Innovation Management, Strategic Planning & Execution, Finance Visioning, Future-Proofing, Customer Service, Strategy, Digital Transformation, Branding, Brand Positioning, Brand Guidelines, Digital Marketing Strategy, Stakeholder Engagement, Business Modeling, Financial Statements, Revenue Modeling, Business Strategy, Business Models, Startups, Marketing Strategy, B2B, Business to Business (B2B), EMEA, Management Consulting, eCommerce, Pitch Decks, Pitch Deck Consultant, Design, Fundraising, Pitch Preparation, Drop Shipping, Launch Strategy, Idea Validation, Early-stage Startups, Growth, Sales Growth, Go-to-market Plans, Analysis, Business Analysis, Large-scale Projects, Business Cases, Business Planning, Marketplaces, Data Analysis, Forecasting, Health & Wellness, Wellness, Looker, Growth Strategy, Growth Strategy Consultants, Sales Strategy, Product Strategy, Financial Modeling, Market Research, Workshop Facilitation, Workshops, Real Estate, Hospitality, Logistics, PowerPoint Design, Revenue & Expense Projections, Three-statement Modeling, Budgeting, Presentations, Executive Presentations, Knowledge Management, Product Development, Solar, Market Research & Analysis, Fintech, Fintech Consultant, Go-to-market Strategy, Business Plan Consulting, Medical Devices, Opportunity Identification, Product-market Fit, DEI (Diversity, Equity, & Inclusion), Consulting, Chief Marketing Officer (CMO), Marketing Leadership, SWOT Analysis, Blockchain, Marketing Mix, Sports, Growth Marketing, Paid Advertising, Advertising, Go-to-market Optimization, Advertising Campaigns, Total Addressable Market (TAM), Price Positioning, Market Sizing, Competitor Analysis & Profiling, United States, Software, Human Resources (HR), HR Tools, Company Strategy, Business Consulting, Excel 365, Consumer Insights, Consumer Packaged Goods (CPG), Competition Research, Market Research Analyst, Beauty Products, Health, Communication Strategy, Employee Experience, Communication, Change Management, Project Management, Stakeholder Management, Direct to Consumer (D2C), Business to Consumer (B2C), B2C, Market Segmentation, Sales, Nutrition & Supplements, Financial Services, Healthcare, Operating Models, Target Operating Models, TOM, Consumer Health, Pharmaceuticals
Futureproofing for Strategic Growth
Business Model Transformation Case Study
Marketing Mix Effectiveness Case Study
