- Held different executive roles while working at Unilever for 25 years. Spent half of my time there on international assignments and strategic and regional roles.
- Delivered growth in Lipton 6x in volume, 11x in profit. Reinvented the business model, building brands with innovative consumer-centric omnichannel strategies and customer-centric route-to-market plans and partnerships.
- Ensured 15% CAGR in Turkey (from fourth to the second market) while entering seven countries. Led international market entry, regional coordination, business development, brand communication, and innovation, triggering demand and share development.
- Re-ignited the EU ice cream business to grow in volume for the first time in a decade while implementing a portfolio reduction program. Managed teams in holistic GM roles with cross-category and cross-functional responsibilities.
Focus areas: Advertising, Marketing, Category Management, Internationalization, Route to Market, Growth Strategy, Strategy, Portfolio Optimization, Business Unit Management, Business Unit Strategy, Growth, Market Entry, Launch Strategy, Business Models, eCommerce, Mergers & Acquisitions (M&A), Strategic Partnerships, Sales Planning, Commercial Strategy, Marketing Mix, Business Transformation, Budgeting, Corporate Finance, New Product Development, Value Proposition, Value-based Pricing, Innovation Management, Trade Marketing, Brand Marketing, Cause Marketing, Marketing Plans, FMCG, B2B2C, Channel Management, Channel Optimization, Digital Channels, Brand Positioning, Price Positioning, Promotion, Social Media, Sales Effectiveness, Operational Efficiency Improvement, Market Insights, Customer Insights, Marketing Strategy, Market Segmentation, Demand Sizing & Segmentation, Public Relations (PR), Key Account Management, Loyalty Management, Multicultural, Operational Excellence, Pricing Models, Revenue Management, Revenue Strategy, Trade Support, Agile Project Management, Agile Transformation, Turnaround Management, Cost Reduction & Optimization, Zero-based Budgeting, Activity-based Costing, Outsourcing, Quality Management, Sales & Operations Planning (S&OP), Operating Models, Organizational Design, Organizational Development, Business Coaching, Incentive Plan Design, Change Management, Organizational Change Management (OCM), Scorecard Development, Finance, Data Management, Corporate Social Responsibility (CSR), Sustainable Development, Social Impact, Customer Acquisition, Team Restructuring, Sales & Channel Enablement, B2B Partnerships, Structure, Team Building, Sales Training, Client Relations, Innovation, Africa, Partnerships, Market Sizing, Team Leadership, Team Development, Strategy Planning, General Management, EMEA, M&A Pipeline Management, Social Media Marketing (SMM), Consumer Insights, Market Strategy and Research Product Manager, Sales Growth, Corporate Restructuring, Digital Out of Home (DOOH), Excel 365, Sales Operations, Change Leadership, Marketing Mix Modeling, Business Modeling, Packaging, Pricing, Advertising Campaigns, Customer Development, R&D, Cross-functional Team Leadership, Brand Development, Concept Development, Strategic Planning, Structuring, Hospitality, Algorithms, Branding, Brand Guidelines, Business Strategy, Digital Marketing Strategy, Stakeholder Engagement, Workshops, Go-to-market Strategy, Revenue Modeling, Financial Modeling, Financial Statements, Consumer Packaged Goods (CPG), Target Operating Models, Brand Identity, Product Branding, Business Partnerships, Brand Strategy, Customer Segmentation, Product Marketing, Communication, Consumer Products, Corporate, People Management, Personal Care, Digital Branding, Growth Hacking, Growth Marketing, Brand Management, Go-to-market Optimization