Nuno Anjo e Silva, Management Consulting Expert in Lisbon, Portugal
Nuno Anjo e Silva

Management Consulting Expert in Lisbon, Portugal

Member since April 29, 2022
Nuno has worked for 30 years in CPG Unilever and B2B at the Navigator Company. In 2020, he started working as an independent consultant, often managing McKinsey and Eurogroup transformation teams or doing freelance work. Nuno founded GTI Consulting to impact more businesses, focusing on growth, transformation, and innovation to fulfill their full acceleration potential. With his skills and expertise, Nuno will be a great addition to any team.
Nuno is now available for hire

Career Highlights

Case studies

  • Developing Lipton Ice Tea to the Highest per Capita Consumption Levels Ever
    Developing Lipton Ice Tea to the Highest per Capita Consumption Levels Ever
  • Tissue Transformation and Growth Acceleration
    Tissue Transformation and Growth Acceleration
  • Growth Acceleration Through Entry in New Verticals and Book Building
    Growth Acceleration Through Entry in New Verticals and Book Building

Expertise

  • Brand Development
  • Business Models
  • Business Transformation
  • FMCG
  • Growth Strategy
  • Sales Force Effectiveness
  • Strategic Partnerships

Employment

  • Managing Partner

    2021 - PRESENT
    GTI Consulting
    • Acted as an advisor for startups, co-founding an eCommerce platform and supporting seed projects in diverse areas such as waste recycling businesses, biotech, sports, professional services, and packaging businesses.
    • Served as a freelance consultant on geographical expansion, business development, and demand creation projects in multiple countries, with a recent focus on emerging markets in LATAM and Africa.
    • Acted as an external consultant for leading companies, including McKinsey and Eurogroup Consulting, in customer-facing implementation teams, leading transformation projects across more than ten industries in seven countries.
    Focus areas: Growth Strategy, Agile Transformation, Innovation Strategy, Market Entry, Launch Strategy, Business Models, eCommerce, Due Diligence Consultant, Strategic Partnerships, Commercial Strategy, Lead Marketing, Marketing Plans, Channel Optimization, Sales Force Effectiveness, Operational Efficiency Improvement, Market Insights, Demand Sizing & Segmentation, Business Transformation, Value Proposition, Sales Growth, Inside Sales, Operational Excellence, Cause Marketing, Operating Models, Sales Operations, Organizational Design, Organizational Development, Business Coaching, Change Management, Organizational Change Management (OCM), Scorecard Development, Project Management Office (PMO), Data Management, B2B, Customer Acquisition, Sales Training, Innovation, Africa, Market Sizing, Route to Market, Strategy Planning, Startup Consulting, Growth Acceleration, Incentive Plan Design, EMEA, eCommerce Design, Private Equity Consultant, Market Segmentation, Implementation Project Management, Out of Home Channels, Excel 365, Startups, Customer Aquisition, Change Leadership, Business Modeling, Startup Funding, Project Management, Agile Project Management, LATAM, Coaching, Business to Business (B2B), Startup Growth Strategy Development, Data Centres, Metals & Mining, Hospitality, Green Energy, Latam, Algorithms, Business Strategy, Digital Marketing Strategy, Stakeholder Engagement, Workshops, Go-to-market Strategy, Management Consulting, Design Thinking, Storytelling, Customer Segmentation, Consumer Products, Go-to-market Optimization
  • Non-executive Board Member and Advisor

    2020 - PRESENT
    Ergo Bioscience
    • Served as a board member in Ergo, an Argentinian startup that wants to contribute to making a giant step for plant-based food in the direction of nutrition and organoleptic enhancement.
    • Developed value propositions and go-to-market strategy for Ergo's precision fermentation technology to produce plant-based proteins able to express their animal equivalents.
    • Registered two global patents with myoglobin and casein proteins, following regulatory processes.
    • Provided continued support across strategy, marketing, route-to-market, and open innovation for food companies.
    • Developed lead plan for pre-series A fundraising, facilitating network and contacts and preparing pitching deck.
    Focus areas: Strategy, Growth Strategy, Fundraising, Market Entry, Launch Strategy, Business Modeling, Commercial Strategy, Marketing Mix Modeling, New Product Development, Value Proposition, Multicultural, Operating Models, Business Coaching, Mentorship & Coaching, Sustainable Development, Social Impact, B2B Partnerships, Customer Acquisition, Partnerships, Team Development, Marketing, Innovation, Startups, Startup Funding, Startup Consulting, Growth Acceleration, Customer Aquisition, Marketing Strategy, LATAM, Customer Development, R&D, Coaching, Business to Business (B2B), Concept Development, Startup Growth Strategy Development, Latam, Go-to-market Strategy, Revenue Modeling, Management Consulting, Early-stage Venture Capital, Private Equity, Target Operating Models, Design Thinking, Product Branding, Storytelling, Business Partnerships, Growth Marketing, Brand Management, Go-to-market Optimization
  • Chief Commercial Officer

    2017 - 2020
    The Navigator Company
    • Accelerated Navigator's entry and growth in the tissue business. Integrated one tissue mill and opened the second one, increasing revenues from €70M to €140M in less than two years.
    • Secured more and bigger customers, ensuring demand for the two sites, including the new one in Aveiro, and reaching the maximum capacity of both in just two years.
    • Delivered value through differentiation and uptrading customers through added value ranges and value-proposition segmentation.
    • Led international business development and geo expansion, enlarging the Navigator tissue footprint in Europe and Africa.
    Focus areas: Marketing, Commercial Strategy, General Management, Customer Acquisition, Innovation Strategy, Portfolio Optimization, Internationalization, Business Unit Management, Business Unit Strategy, Growth Strategy, Growth Acceleration, Market Entry, Sales Planning, Marketing Mix, Business Transformation, New Product Development, Value Proposition, Innovation Management, Lead Marketing, Brand Marketing, Marketing Plans, FMCG, B2B2C, Private Label Products, Channel Management, Brand Positioning, Price Positioning, Promotion, Sales Force Effectiveness, Operational Efficiency Improvement, Key Account Management, Client Relations, Sales Growth, Operational Excellence, Pricing Models, Revenue Strategy, Project Management, Trade Support, Agile Transformation, Cost Reduction & Optimization, Zero-based Budgeting, Business Process Re-engineering, Quality Management, Process Redesign, Sales & Operations Planning (S&OP), Organizational Design, Organizational Structure, Business Coaching, Incentive Plan Design, Change Management, Organizational Change Management (OCM), Scorecard Development, Sustainable Development, B2B, Team Restructuring, Customer Aquisition, Sales & Channel Enablement, Structure, Team Building, Sales Training, Innovation, Partnerships, Demand Sizing & Segmentation, Route to Market, Out of Home, Change Leadership, Team Development, Strategic Planning & Execution, EMEA, Client Retention, Team Leadership, Excel 365, Sales Operations, Strategy Planning, Mentorship & Coaching, Marketing Strategy, Marketing Mix Modeling, Packaging, Pricing, Customer Development, Design to Cost, Cross-functional Team Leadership, Coaching, Business to Business (B2B), Brand Development, Concept Development, Strategic Planning, Structuring, Algorithms, Branding, Business Strategy, Stakeholder Engagement, Go-to-market Strategy, Revenue Modeling, Financial Modeling, Financial Statements, Consumer Packaged Goods (CPG), Target Operating Models, Brand Identity, Product Branding, Storytelling, Brand Strategy, Customer Segmentation, Product Marketing, Consumer Products, Corporate, People Management, Brand Management, Go-to-market Optimization
  • CMO, MD, and SVP

    1993 - 2017
    Unilever
    • Held different executive roles while working at Unilever for 25 years. Spent half of my time there on international assignments and strategic and regional roles.
    • Delivered growth in Lipton 6x in volume, 11x in profit. Reinvented the business model, building brands with innovative consumer-centric omnichannel strategies and customer-centric route-to-market plans and partnerships.
    • Ensured 15% CAGR in Turkey (from fourth to the second market) while entering seven countries. Led international market entry, regional coordination, business development, brand communication, and innovation, triggering demand and share development.
    • Re-ignited the EU ice cream business to grow in volume for the first time in a decade while implementing a portfolio reduction program. Managed teams in holistic GM roles with cross-category and cross-functional responsibilities.
    Focus areas: Advertising, Marketing, Category Management, Internationalization, Route to Market, Growth Strategy, Strategy, Portfolio Optimization, Business Unit Management, Business Unit Strategy, Growth Acceleration, Market Entry, Launch Strategy, Business Models, eCommerce, Mergers & Acquisitions (M&A), Strategic Partnerships, Sales Planning, Commercial Strategy, Marketing Mix, Business Transformation, Budgeting, Corporate Finance, New Product Development, Value Proposition, Value-based Pricing, Innovation Management, Trade Marketing, Brand Marketing, Cause Marketing, Marketing Plans, FMCG, B2B2C, Channel Management, Channel Optimization, Digital Channels, Brand Positioning, Price Positioning, Promotion, Social Media, Sales Force Effectiveness, Operational Efficiency Improvement, Market Insights, Customer Insights, Marketing Strategy, Market Segmentation, Demand Sizing & Segmentation, Public Relations (PR), Key Account Management, Loyalty Management, Multicultural, Operational Excellence, Pricing Models, Revenue Management, Revenue Strategy, Trade Support, Agile Project Management, Agile Transformation, Turnaround Management, Cost Reduction & Optimization, Zero-based Budgeting, Activity-based Costing, Outsourcing, Quality Management, Sales & Operations Planning (S&OP), Operating Models, Organizational Design, Organizational Development, Business Coaching, Incentive Plan Design, Change Management, Organizational Change Management (OCM), Scorecard Development, Finance, Data Management, Corporate Social Responsibility (CSR), Sustainable Development, Social Impact, Customer Acquisition, Team Restructuring, Sales & Channel Enablement, B2B Partnerships, Structure, Team Building, Sales Training, Client Relations, Innovation, Africa, Partnerships, Market Sizing, Out of Home, Team Leadership, Team Development, Strategy Planning, General Management, EMEA, M&A Pipeline Management, Social Media Marketing (SMM), Consumer Insights, Market Strategy and Research Product Manager, Sales Growth, Corporate Restructuring, Out of Home Channels, Excel 365, Sales Operations, Change Leadership, Marketing Mix Modeling, Business Modeling, Packaging, Pricing, Advertising Campaigns, Customer Development, R&D, Cross-functional Team Leadership, Brand Development, Concept Development, Strategic Planning, Structuring, Hospitality, Algorithms, Branding, Brand Guidelines, Business Strategy, Digital Marketing Strategy, Stakeholder Engagement, Workshops, Go-to-market Strategy, Revenue Modeling, Financial Modeling, Financial Statements, Consumer Packaged Goods (CPG), Target Operating Models, Brand Identity, Product Branding, Business Partnerships, Brand Strategy, Customer Segmentation, Product Marketing, Communication, Consumer Products, Corporate, People Management, Personal Care, Digital Branding, Growth Hacking, Growth Marketing, Brand Management, Go-to-market Optimization

Education

  • Bachelor of Science Degree in Business Administration
    1989 - 1993
    Catholic University of Portugal - Lisbon, Portugal

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