Robert Yu, Finance Expert in New York, NY, United States
Robert Yu

Finance Expert in New York, NY, United States

Member since April 14, 2018
A Harvard graduate, Robert is an entrepreneur with deep experience across principal investing ($6 billion portfolio), equity research, fundraising, marketing, and operations, from leading firms such as Wells Fargo and KeyBanc. He brings pragmatism and perspective to every engagement and enjoys freelancing to help clients across markets caps and industries on M&A, corporate finance, capital raising, and private equity transactions.
Robert is now available for hire

Career Highlights


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Case studies


  • Partner

    2016 - PRESENT
    ESW Capital
    • Managed the portfolios of over 100 acquired companies under the ESW umbrella.
    • Integrated OpCos into a centralized platform, including DevOps/tech integration, finance/budgets, operating teams, and back-office functions.
    • Established conduits into Pan Asia deal flow (Japan/South Korea/Southeast Asia) including partnerships with bluechip clientele.
    • Managed the sourcing deal flow to feed pipeline (sourcing, analyzing, and potentially closing on 30+ targets monthly).
    • Implemented proprietary valuation models to reflect post-acquisition economics and price into attractive bids of target companies.
    Focus areas: Software as a Service (SaaS), Enterprise SaaS, SaaS, Mergers & Acquisitions (M&A), Operations Analytics, Enterprise Software, M&A (Buy-side)
  • Founder & President

    2015 - PRESENT
    Spirit Advisors LLC
    • Founded Spirit Advisors LLC, a boutique advisory firm tailored to Japanese small caps seeking to go global through strategic initiatives such as capital raises, go-to-market plans, and partnerships.
    • Doubled revenue for a small real estate tech Japanese company without draconian cost-cutting by leveraging product roll-outs and marketing initiatives.
    • Raised $5 million for several startups through debt, convertible, and equity financing for clients in retail, health and wellness, and real estate tech.
    • Introduced and established partnerships with US tech operators and globally minded Japanese companies.
    • Created financial models for clients to explore IPO, LBO, M&A, carve-outs, and spinoff scenarios.
    • Negotiated a $50 million JV with Chinese real estate conglomerate and Japanese LP on behalf of a retail client.
    • Bridged a prominent US on-demand app company with a Japanese client for initiatives such as cross-sell, branding, and distribution.
    • Negotiated LOI, term sheets and placement advisory for a pre-IPO real estate tech company.
    • Increased post-money valuations (~0.5x) for a health tech business through bridging retail story, users, and drivers of value, such as optimizing the top-line revenues and return on invested capital.
    • Advised management on franchising operation rollouts in the health and wellness and retail sectors.
    Focus areas: Media, Technology, Finance, Real Estate, Health & Wellness, Financial Technology, Startup Funding, International Finance, Negotiation, Joint Ventures, Leveraged Buyout Model, Valuation, Financial Modeling, Fundraising, Financial Planning & Analysis (FP&A), Mergers & Acquisitions (M&A)
  • Global CFO

    2014 - PRESENT
    Medirom Health Linkage Corp
    • Served as interim CFO for Medirom Health Co. and led pre-IPO fundraising and IPO efforts.
    • Led all-hands-on meetings with bankers, audit and accounting professionals, legal, and company executives.
    • Negotiated favorable terms for the company on convertible debt and preferred stock deals from corporate venture capital, incubator, and other funds.
    • Implemented the digital health tech business segment, consisting of sampling/advertising model and a consumer app, increasing segment revenue by 250%, EBITDA margins to 50%, and improving anticipated valuation.
    • Orchestrated M&A roll-up strategy, acquiring several mom and pop brands at deeply discounted price (~0.5x earnings), stripping out liabilities, and integrating management in post acquisition operations.
    • Implemented internal controls, reporting (dashboard) functions including key stakeholder and shareholder metrics. Responbile for monthly/quarterly/semi annual and annual closes. Tied disparage accounting data from 350 stores (including acquired, licensed, and rev share) to produce streamlined trial balances / financials.
    • Advised and implemented on chart of accounts and ledger setup for acquistion co's.
    Focus areas: Finance Strategy, Capital Formation Strategy, Pricing Strategy, Term Loans, Growth Capital Raising
  • Associate, Equity Research

    2014 - 2015
    KeyBanc Capital Markets
    • Covered 20 home builder and building product stocks with over 70% accuracy on target ratings.
    • Helped implement a quantitative model that predicted homebuilder orders with nearly 100% accuracy rate for most builders.
    • Expanded industry coverage into windows and other building product names.
    • Created pitch decks, earnings models, management/investor relations decks, and fundamental primers on covered companies.
    • Assisted roadshow, marketing (fundraising) efforts of client companies.
    Focus areas: Equity Research Analysis, Market Research, Investment Thesis, Investment Monitoring, Investment Summaries, Investment Briefs, Portfolio Analysis, Accounting, Broker Setup, Brokerage, Financial Management, Financial Modeling, Management Accounting, Derivatives, Equity, Equity Valuation, Equity Research, Equity Financing, Financial Marketing, Forecasting, Financial Statements
  • Analyst

    2011 - 2014
    Wells Fargo Securities
    • Helped manage a book of $6 billion notional high yield credit portfolio, including bonds, leveraged loans, convertibles and mezzanine debt, equity, and derivatives.
    • Built a proprietary internal returns spreadsheet, bench-marking a mixed-asset portfolio against various high yield and market indices.
    • Improved P&L of the book by $300 million via secondary adds, basis trades, and swaps.
    • Monitored investments across seven industry verticals, with deep dive fundamental research, modeling, and ad-hoc projects as requested by the portfolio manager.
    • Helped structure intra-floor risk-hedging products, including a muni total return swap, fixed-to-float swap, currency derivatives for euro exposure, and various credit default swaps and asset-backed securities.
    • Reviewed and created pitchbooks for growth companies, mature/spinoffs, blue chips, and private/public companies across sectors.
    Focus areas: Derivatives, Equity, Fixed-income Derivatives, Loan Origination, Asset-based Lending, Lending, Debt Structuring, Refinancing, Value Investing, Credit Investing
  • Analyst

    2010 - 2011
    River Rock Investments
    • Led restructuring of a startup liquor brand including filing chapter 7, reorganization and post-organization value creation. Work included inventory liquidations, bridging ERISA/CObra plans of restructured employees, and other cost-cutting measures, increasing EBITDA by 135%.
    • Helped LPs invest in structured products catered to their risk-return preferences.
    • Performed deep-dive diligence on several operating companies and targets, including management interviews, channel research, physical onsite inventory, and fixed assets costing.
    Focus areas: Due Diligence, Debt Restructuring, Financial Restructuring, Private Equity


  • Bachelor's degree in Economics
    2006 - 2010
    Harvard University - Cambridge, MA


  • Credit Underwriting (EV/Cash Flow Analysis)
    MAY 2012 - PRESENT
    Wells Fargo
  • Wall Street Prep Financial Modelling
    MAY 2011 - PRESENT
    Wall Street Prep
  • MIT Corporate Financial Accounting Credit
    Massachusetts Institute of Technology

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