
Ruyi Jiang
Verified Expert in Finance
Management Consulting Expert
Melbourne, Australia
Toptal member since September 29, 2022
A Brown graduate with an MBA from Emory, Ruyi has eight years of tier 1 consulting experience across strategy, transformation, and M&A in Australia and the US (New York). She has developed a GTM strategy for Origin, led organization-wide transformation engagements for NAB and ANZ, and built a business case for key initiatives at Officeworks. Ruyi enjoys freelancing as it allows her to work with a broader client base while maintaining a flexible work-life balance.
Career Highlights
Education Highlights
Certification Highlights
Case Studies
Software Expertise
- Excel 2016
- Financial Data
- SQL
- Tableau
Other Expertise
- Business Cases
- Business Unit Strategy
- Project Management
- Strategy
Work Experience
Head of Merchant Operations and Quality
DoorDash
- Led annual and quarterly strategic planning processes for ANZ. Developed the annual strategy and execution plan to support volume growth by improving platform operational quality and reliability.
- Mentored six direct reports guiding the team to prioritize tasks based on impact, effort, and strategic alignment with the national plan. Helped develop and launch self-serve tools for stakeholders to release more capacity for strategic initiatives.
- Established the APAC Holiday Operations Execution Plan leading 15 team members. Oversaw live operations monitoring and achieved the best holiday ops quality since Australia's inception while the platform reached the highest daily volume.
- Launched a new tablet feature in Australia by reducing the cancellation rate from 3% to 2%, conducting a cost-benefit analysis, presenting rollout options to ELT, and running two experiments with cross-functional support before a global rollout.
- Identified root causes—menu and hour errors—and designed initiatives to address high cancellations amongst small restaurants through segmentation based on tenure, volume, and cancellation rate, saving around 200 canceled orders per week.
Manager
Deloitte
- Developed a go-to-market strategy for an energy provider, leading a team of four. Estimated a profit uplift totaling $5.6 million, performed customer segmentation analyses, created business models, and conducted customer interviews across Australia.
- Constructed a new corporate strategy for a financial services startup, leading a team of three. Conducted performance analysis, market sizing, competitor analysis, and stakeholder interviews. Gained the board's endorsement to secure funding.
- Formulated an education partnership strategy for a telecom provider to improve talent acquisition quality in Australia and India. Designed a partnership assessment framework based on market research and client strategy implications.
- Orchestrated remediation plans for two Big Four Banks to strengthen risk management that evolved into $30-50 million transformation programs. Designed the customer journey, conducted capability assessment, and identified value measures.
- Influenced an investment decision of a major campaign for an office product supplier. Built the business case with 37 cost considerations by aggregating information from multiple functions—supply chain, marketing, stores, and merchandise.
- Program managed a retailer's joint venture opportunity with China. Oversaw different work streams, including operations, finance, marketing, supply chain, and legal. Facilitated party negotiations in both Chinese and English.
Summer Intern, Category Management
Georgia-Pacific
- Recommended a customized marketing communication strategy by creating industry-specific product claims based on different purchasing drivers. Validated the idea through 70+ interviews across seven functions and positive customer feedback.
- Conducted customer survey to test eight product attribute claims for the 2016 new dispenser launch. Identified effective marketing claims to strengthen market competitiveness, potentially increasing profit by $500,000.
- Assessed market feasibility of an innovative product through collaboration with R&D and market research and ROI analyses. Suggested product discontinuation to the president and VPs to save an additional investment of $1 million.
Senior Associate
KPMG
- Performed due diligence on a transportation company, identifying a 5% margin deterioration through trend analysis on costs, including transportation routes and union labor rates, preventing the client from investing in an unhealthy business.
- Saved the client US$7.1 million on a US$52 million working capital target by accurately forecasting the operating capital level through interviewing the company's CFO, AR, and inventory manager and alerting the client regarding inventory obsoletes.
- Uncovered US$5 million over-statement earnings on a US$2 billion acquisition during due diligence by reviewing and modifying a 3,000+ construction contracts revenue accounting, saving the client US$40 million on the purchase price.
Education
Master of Business Administration (MBA) in Marketing and Strategy
Emory University - Atlanta, GA, USA
Bachelor's Degree in Business Economics
Brown University - Providence, RI, USA
Certifications
FINSIA Chartered Banker
FINSIA
CFA LEVEL 1
CFA institute
Skills
Output Software
Excel 2016
Data & Analysis Software
Financial Data, SQL, Tableau
Finance
Cost Efficiency, Risk, Accounting, Mergers & Acquisitions (M&A)
Other
Economics, Customer Journeys, Go-to-market Strategy, Remediation, Business Partnerships, Board Reporting, Operations, Quality Management, Operational Efficiency Improvement, Strategic Partnerships, Product Launch, Consumer Banking, Compliance, Digital Transformation, Change Management, Modeling, Customer Interviews, Customer Segmentation, Business Unit Strategy, Organizational Behavior (OB), Marketing, Strategy, Business Cases, Business Operations, Team Leadership, Project Management, Agile Transformation, Risk Management, Strategic Planning, B2B, Investments, Organizational Change Management (OCM)
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