Sebastian Lorenz, Finance Expert in Berlin, Germany
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Sebastian Lorenz

Verified Expert  in Finance

Bio

Sebastian is a seasoned company builder who brings a successful track record of over 10 years of experience in the field. He combines a deep expertise in process optimization, scaling, and sales strategy with a continuous learning ethos. Known for unparalleled management acumen, Sebastian thrives in identifying bottlenecks, refining systems, and pioneering sales tactics. His talent lies in steering complex projects, optimizing performance, and fostering professional engagements.

Career Highlights

Co-founder
Stack-Tec
Head of Sales
Deepki
Transaction Management Director
WeWork

Certification Highlights

Managing for Impact
Winning by Design – Revenue Academy
Selling for Impact
Winning by Design – Revenue Academy

Case Studies

Work Experience

Co-founder

2016 - PRESENT
Stack-Tec
  • Co-founded an innovative venture leveraging modified silk printing for multifunctional thin-film electric coatings.
  • Established core infrastructure and procedures for seamless client prototyping projects.
  • Secured high-profile prototyping projects from elite clientele in real estate and mobility sectors.
Focus areas: Company Building, Sales, Project Management, Prototyping, Stakeholder Management, Process Management, Monday.com, Microsoft 365, Excel 365, Airtable, Strategic Planning, Analysis, Finance, Creative Problem Solving, Market Research, Communication, Time Management, Sales Strategy, Investments, Renewable Energy, Engineering, Sustainability Strategy, Market Entry, Demand Generation, Price Negotiations, Contract Negotiation, New Product Business Cases, Revenue Strategy, Sales Growth, Consulting, Lean Startups, Investor Relations, Partnerships, Sellbrite, Team Leadership, Business Modeling, Disruptive Innovation, Financial Planning & Analysis (FP&A), Environmental, Social, and Governance (ESG), Growth Hacking, Growth Strategy, Business Strategy, Go-to-market Strategy, Sales Effectiveness, Customer Success, Startups, Go-to-market Plans, Business Development, Business Models, Management Consulting, Sales Pipelines, COO, Strategy, Objectives & Key Results (OKRs), B2B Sales Pipeline

Head of Sales

2022 - 2023
Deepki
  • Spearheaded Deepki's entry into the DACH markets–Germany, Austria, and Switzerland–formulating and implementing the market entry strategy.
  • Managed the end-to-end sales cycle, resulting in more than 300% pipeline growth and increased brand awareness.
  • Assembled and mentored a full-fledged sales team, from sales development representatives (SDRs) and account executives to key account managers.
Focus areas: Market Entry, Demand Generation, Sales, Monday.com, Microsoft 365, Excel 365, Salesforce, Airtable, Streak CRM, HubSpot, Strategic Planning, Analysis, Finance, Creative Problem Solving, Market Research, Communication, Organizational Change Management (OCM), Time Management, Sales Strategy, Marketing Mix, Sustainability Strategy, Stakeholder Management, Process Management, Price Negotiations, Contract Negotiation, Term Sheet Negotiations, Sales Growth, Consulting, Partnerships, Sellbrite, Sales Management, Team Leadership, Financial Forecasting, Commercial Real Estate Finance (CREF), International Expansion, Environmental, Social, and Governance (ESG), Growth Hacking, Growth Strategy, Go-to-market Strategy, Sales Effectiveness, Sales Operations, Go-to-market Plans, Business Development, Sales Pipelines, Strategy, Software Development, Objectives & Key Results (OKRs), Key Performance Indicators (KPIs), SaaS Sales, B2B Sales Pipeline

Transaction Management Director

2019 - 2022
WeWork
  • Managed key enterprise transactions with annual contract value (ACV) exceeding one million USD.
  • Streamlined stakeholder alignment processes, accounting for 40% of regional business.
  • Led financial analyses for asset underwriting, assessing the impact of asset retention or exit.
  • Steered medium to large businesses, contributing to 32% of the market revenue.
  • Formulated growth strategies for the team and consistently surpassed targets within a 3-month ramp-up.
Focus areas: Sales, Project Management, Process Management, Price Negotiations, Contract Negotiation, Term Sheet Negotiations, Monday.com, Microsoft 365, Excel 365, Salesforce, Airtable, Streak CRM, Strategic Planning, Analysis, Finance, Creative Problem Solving, Market Research, Communication, Time Management, Risk Management, Sales Strategy, Investments, Financial Controlling, Stakeholder Management, New Product Business Cases, Revenue Strategy, Sales Growth, Partnerships, Sales Management, Team Leadership, Company Analysis, Business Modeling, Financial Forecasting, Commercial Real Estate Finance (CREF), Financial Planning & Analysis (FP&A), Sales Effectiveness, Customer Success, Sales Operations, Change Management, Strategy, Key Performance Indicators (KPIs), B2B Sales Pipeline

Global Business Development & Growth Strategy Manager

2018 - 2019
Mindspace
  • Conceived and launched new business models, augmenting revenue per real estate asset by more than 20%.
  • Crafted distinct value propositions, enhancing client retention in a competitive landscape.
  • Directed strategic partnerships in collaboration with stakeholders, generating 25% of sales-qualified leads.
  • Oversaw holistic business functions, maintaining an occupancy rate of over 97%.
  • Identified and rectified financial discrepancies, recovering over €1 million in unaccounted revenue.
  • Cultivated a global partnership program for lead generation.
Focus areas: Sales, Operations, New Product Business Cases, B2B Partnerships, Revenue Strategy, Sales Growth, Microsoft 365, Tableau, Excel 365, Salesforce, Airtable, Strategic Planning, Analysis, Finance, Creative Problem Solving, Market Research, Communication, Organizational Change Management (OCM), Time Management, Sales Strategy, Financial Controlling, Demand Generation, Stakeholder Management, Process Management, Price Negotiations, Contract Negotiation, Partnerships, Sales Management, Team Leadership, Company Analysis, Business Modeling, Financial Forecasting, Disruptive Innovation, Commercial Real Estate Finance (CREF), Financial Planning & Analysis (FP&A), Growth Strategy, Business Strategy, Collaboration, Go-to-market Strategy, Sales Effectiveness, Customer Success, Sales Operations, Go-to-market Plans, Business Development, Business Models, Change Management, Sales Pipelines, Strategy, Objectives & Key Results (OKRs), Key Performance Indicators (KPIs), B2B Sales Pipeline

Head of Sales

2016 - 2017
Enerkeep
  • Designed automated sales and consulting processes for B2B and B2C sectors.
  • Recruited and trained the sales team, spurring a 200% annual revenue hike.
  • Represented the company at pivotal industry events and panels.
Focus areas: B2B2C, Consulting, Sales, Microsoft 365, Excel 365, Airtable, Streak CRM, Strategic Planning, Analysis, Creative Problem Solving, Market Research, Communication, Time Management, Sales Strategy, Marketing Mix, Renewable Energy, Market Entry, Demand Generation, Stakeholder Management, Process Management, Price Negotiations, Contract Negotiation, Revenue Strategy, Sales Growth, Lean Startups, Investor Relations, Partnerships, Sales Management, Team Leadership, Company Analysis, Financial Forecasting, Growth Hacking, Growth Strategy, Business Strategy, Go-to-market Strategy, Sales Effectiveness, Customer Success, Sales Operations, Startups, Go-to-market Plans, Business Development, Change Management, Sales Pipelines, COO, Strategy, Objectives & Key Results (OKRs), Key Performance Indicators (KPIs), SaaS Sales, B2B Sales Pipeline

Founder & CEO

2014 - 2015
Dr.Me
  • Pioneered a SaaS platform aimed at simplifying user access to the medical experience.
  • Secured pivotal development partnerships and managed investor relations.
  • Navigated complex regulatory requirements in the healthcare sector.
Focus areas: Lean Startups, Finance, Stakeholder Management, Investor Relations, B2B Partnerships, Microsoft 365, Excel 365, Strategic Planning, Analysis, Creative Problem Solving, Market Research, Communication, Time Management, Risk Management, Sales Strategy, Investments, Financial Controlling, Demand Generation, Company Building, Process Management, Price Negotiations, New Product Business Cases, Revenue Strategy, Sales Growth, Partnerships, Sales Management, Team Leadership, Business Modeling, Financial Forecasting, Disruptive Innovation, Financial Planning & Analysis (FP&A), Growth Strategy, Business Strategy, Go-to-market Strategy, Startups, Go-to-market Plans, Business Models, Management Consulting, Sales Pipelines, Strategy, Software Development, Objectives & Key Results (OKRs), Key Performance Indicators (KPIs), SaaS Sales

Executive Board Advisor

2012 - 2013
Startup-Verband (German Startup Association)
  • Aided in building an entrepreneur-friendly startup ecosystem in Germany.
  • Co-founded the association from day one and organized the first startup excursions to Silicon Valley.
  • Designed and implemented all operational processes.
Focus areas: Operations, Partnerships, Microsoft 365, Excel 365, Creative Problem Solving, Market Research, Communication, Time Management, Stakeholder Management, Process Management, Investor Relations, Business Strategy, Go-to-market Strategy, Customer Success, Startups, Go-to-market Plans, Business Development, Business Models, Management Consulting
2012 - 2014

Master's Degree in Industrial Engineering – Energy and Natural Resources

Beuth University of Applied Sciences - Berlin, Germany

2008 - 2011

Bachelor's Degree in Economics

Steinbeis University - Berlin, Germany

JANUARY 2023 - PRESENT

Managing for Impact

Winning by Design – Revenue Academy

JANUARY 2023 - PRESENT

Selling for Impact

Winning by Design – Revenue Academy

Finance

Market Research, Financial Planning & Analysis (FP&A)

Industry Expertise

Renewable Energy

Data & Analysis Software

Salesforce, Tableau

Other

Collaboration, Creative Problem Solving, Communication, Sales Strategy, Market Entry, Demand Generation, Sales, Company Building, Process Management, Price Negotiations, New Product Business Cases, B2B Partnerships, Revenue Strategy, Sales Growth, Consulting, Partnerships, Sellbrite, Sales Management, Strategic Planning, Growth Strategy, Business Strategy, Go-to-market Strategy, Sales Effectiveness, Sales Operations, Startups, Go-to-market Plans, Business Development, Sales Pipelines, COO, Strategy, Key Performance Indicators (KPIs), SaaS Sales, B2B Sales Pipeline, Excel 365, Analysis, Project Management, Finance, Organizational Change Management (OCM), Time Management, Financial Controlling, Prototyping, Stakeholder Management, Contract Negotiation, Term Sheet Negotiations, Operations, Lean Startups, Software Sales, Team Leadership, Company Analysis, Business Modeling, New Products, Financial Forecasting, International Expansion, Environmental, Social, and Governance (ESG), Growth Hacking, Customer Success, Business Models, Change Management, Management Consulting, Software Development, Objectives & Key Results (OKRs), Microsoft 365, Monday.com, Airtable, Streak CRM, HubSpot, Risk Management, Economics, Marketing Mix, Investments, Engineering, Sustainability Strategy, Corporate Social Responsibility (CSR), Product Planning, Supply Chain Management (SCM), B2B2C, Investor Relations, Disruptive Innovation, Commercial Real Estate Finance (CREF)

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